Shivika Gupta — Digital Marketing Specialist
I’m Shivika Gupta, a Psychology (Hons.) student at Daulat Ram College, University of Delhi, with a deep curiosity for why people think, feel, and buy the way they do. My work lies at the intersection of psychological insight and marketing strategy, from decoding consumer behavior using SPSS to designing emotionally intelligent content campaigns. Through internships across market research, HR, and digital marketing, I’ve learned how to blend data with empathy to build content and campaigns that connect. 🔍 What I Do Best: Analyze audience behavior to inform marketing strategy Use psychological principles like social proof, emotion, and cognitive bias in content Create research-driven storytelling that humanizes brands Observe, write, design and ask the right questions Currently exploring roles and opportunities in consumer insights, behavioral marketing, and brand strategy. Long-term, I plan to pursue a master’s (MBA or MSc) focused on marketing psychology, helping brands make smarter, more human decisions. 🧠 Let’s connect if you: Are building a brand that cares about human-centered marketing Need someone who can analyze both spreadsheets and emotions Believe psychology and creativity belong at the marketing table 📩 Reach me at shivika25gupta@gmail.com
Stackforce AI infers this person is a Marketing and Research Specialist with a focus on Consumer Psychology.
Location: Delhi, India
Experience: 1 yr 5 mos
Skills
- Marketing Strategy
- Market Research
- Human Resources
- Recruitment
- Content Development
- Creative Writing
- Research
- Event Management
- Digital Marketing
- Social Media Marketing
- Nonprofit Engagement
Career Highlights
- Expert in blending psychology with marketing strategies.
- Proven track record in content creation and audience engagement.
- Strong background in research and data analysis.
Work Experience
Famelyn
Marketing Intern (4 mos)
Deshonnati Deshotkarsh Foundation
Human Resources Intern (1 mo)
SPICMACAY DRC
Content Writer (4 mos)
Delhi University Literature Festival
Onsite Decor Team Member (0 mo)
Pragati, Women's Development Cell, Daulat Ram College
Researcher (7 mos)
HappiMynd
Market Research Intern (1 mo)
Manjari(Annual Fest) of Daulat Ram College
Volunteer (0 mo)
Pahal : Gender Champion Cell Daulat Ram College
Organizing Team Member (6 mos)
TEDxDRC
Digital Executive (6 mos)
Amanat Foundation
Intern (2 mos)
Dridh Sankalp Foundation
Social Media Marketing Intern (2 mos)
Niswarth The Selfless
Intern (1 mo)
ADYYWOOD
Junior Executive (1 mo)
Education
Bachelor of Arts - BA at Delhi University
Humanities at Ajmani Public School
High School at Don Bosco High School - India