Shivika Gupta

Digital Marketing Specialist

Delhi, India1 yr 5 mos experience

Key Highlights

  • Expert in blending psychology with marketing strategies.
  • Proven track record in content creation and audience engagement.
  • Strong background in research and data analysis.
Stackforce AI infers this person is a Marketing and Research Specialist with a focus on Consumer Psychology.

Contact

Skills

Core Skills

Marketing StrategyMarket ResearchHuman ResourcesRecruitmentContent DevelopmentCreative WritingResearchEvent ManagementDigital MarketingSocial Media MarketingNonprofit Engagement

Other Skills

Client EngagementPerformance TrackingIntern EngagementContent WritingSocial MediaWritingTeam CollaborationEvent CoordinationPlanningTeamworkData CollectionCommunicationCreative IdeationContent CreationAnimal Care

About

I’m Shivika Gupta, a Psychology (Hons.) student at Daulat Ram College, University of Delhi, with a deep curiosity for why people think, feel, and buy the way they do. My work lies at the intersection of psychological insight and marketing strategy, from decoding consumer behavior using SPSS to designing emotionally intelligent content campaigns. Through internships across market research, HR, and digital marketing, I’ve learned how to blend data with empathy to build content and campaigns that connect. 🔍 What I Do Best: Analyze audience behavior to inform marketing strategy Use psychological principles like social proof, emotion, and cognitive bias in content Create research-driven storytelling that humanizes brands Observe, write, design and ask the right questions Currently exploring roles and opportunities in consumer insights, behavioral marketing, and brand strategy. Long-term, I plan to pursue a master’s (MBA or MSc) focused on marketing psychology, helping brands make smarter, more human decisions. 🧠 Let’s connect if you: Are building a brand that cares about human-centered marketing Need someone who can analyze both spreadsheets and emotions Believe psychology and creativity belong at the marketing table 📩 Reach me at shivika25gupta@gmail.com

Experience

1 yr 5 mos
Total Experience
5 mos
Average Tenure
--
Current Experience

Famelyn

Marketing Intern

Jun 2025Oct 2025 · 4 mos · Dubai, United Arab Emirates · Remote

  • Developed and implemented innovative marketing strategies for Famelyn, enhancing brand visibility.
  • Conducted comprehensive market research to identify effective client outreach approaches.
  • Engaged with potential clients on LinkedIn, fostering valuable connections and partnerships.
Marketing StrategyMarket ResearchClient Engagement

Deshonnati deshotkarsh foundation

Human Resources Intern

Jul 2024Aug 2024 · 1 mo · Maharashtra, India · Remote

  • Spearheaded intern recruitment funnel via LinkedIn/Internshala; screened 100+ applications
  • and onboarded 40 candidates. Designed intern engagement framework that improved retention by 25% over 2 months. Received direct commendation from founder for optimizing HR processes using structured
  • performance tracking.
RecruitmentPerformance TrackingIntern EngagementHuman Resources

Spicmacay drc

Content Writer

Jan 2024May 2024 · 4 mos · Delhi, India · On-site

  • SPICMACAY, a non-profit organization, is an apolitical, voluntary initiative dedicated to promoting and preserving Indian classical arts and culture among youth. Selected as a notable member to join this prestigious society is a testament to my qualifications and dedication to its mission. Crafted Instagram captions for the annual three-day "VIRASAT" event showcasing the Odissi dance tradition with esteemed guest Vidhushi Madhavi Mudgal. Inscribed detailed narrative of Charlie Chaplin's "Modern Times," exploring Chaplin's history and the cinematic masterpiece researched from credible sources.
Content WritingResearchSocial MediaContent DevelopmentCreative Writing

Delhi university literature festival

Onsite Decor Team Member

Jan 2024Jan 2024 · 0 mo · Delhi, India · On-site

  • The Delhi University Literature Festival is the largest student-run literature festival, boasting a budget of INR 5,00,000+, attracting a footfall of over 56,000+ individuals, and hosting 100+ speakers, including His Excellency Amb.Hiroshi Suzuki, Rajat Sharma, Karan Thapar, and Palki Sharma.
  • I was culled from 1,600+ applicants as a member of the On-Site Decoration Team for the second edition of DULF'24, hosted at SRCC, University of Delhi. Additionally, I fulfilled responsibilities in backstage management, ensuring the seamless organization of the stage area prior to the arrival of guests.
Event CoordinationPlanningTeamworkEvent Management

Pragati, women's development cell, daulat ram college

Researcher

Oct 2023May 2024 · 7 mos · Delhi, India · On-site

  • Head and authored a collaborative research paper, "Navigating Women's Hysteria: From Stigma to Empowerment," focusing on the topic of Women's Hysteria. The research paper resulted in acknowledgment as the Member of the Month by the Pragati WDC and commendation from the leadership. Published research paper in collaboration with team on Cervical Cancer and conducted a comprehensive discussion with the entire WDC team and faculty of DRC
ResearchWritingTeam Collaboration

Happimynd

Market Research Intern

Aug 2023Sep 2023 · 1 mo · Remote

  • Tasked with the daily responsibility of gathering data from at least 5 individuals or more, leveraging the software tool HappiLIFE Awareness. Responsible for generating an Excel spreadsheet to classify subgroups of individuals, accompanied by the provision of substantiating evidence to the supervisor. It entails the cultivation of rapport with an individual, facilitating effective communication and trust-building, culminating in the comprehensive briefing of their report.
Market ResearchData CollectionCommunication

Manjari(annual fest) of daulat ram college

Volunteer

Apr 2023Apr 2023 · 0 mo · Delhi, India · On-site

  • Manjari is the annual festival of DRC, ranking among the top 10 largest events of the University of Delhi, with a footfall of 16,000+ individuals Appointed as a member of the digital team tasked with crafting posts and reels utilizing Canva, also recording proceedings of event in real-time
Social Media MarketingContent Creation

Pahal : gender champion cell daulat ram college

Organizing Team Member

Dec 2022Jun 2023 · 6 mos · North Delhi, Delhi, India · On-site

  • Entrusted with the responsibility of coordinating events for the cell while providing innovative ideation for the organization and execution of said events. Led brainstorming sessions to conceptualize activities and identify key attendees for the annual fest "Ibtida," which boasted an attendance of 300 attendees. Oversaw coordination and participant inquiries for photography competition at virtual annual fest "Amaranthine," ensuring a smooth process for all involved
Event CoordinationCreative IdeationEvent Management

Tedxdrc

Digital Executive

Dec 2022Jun 2023 · 6 mos · North Delhi, Delhi, India · Hybrid

  • Created 25+ event visuals and led promotional campaigns for high-profile speakers, including Mrs. World 2022 Sargam Kaushal and Grammy-nominated artist Sanjeeta Bhattacharya. Contributed to a 3-day event’s success by curating content that aligned with the brand voice and resonated with the target youth audience. Demonstrated storytelling through design to amplify the impact of distinguished personalities and their narratives.
Content CreationDigital Marketing

Amanat foundation

Intern

Aug 2021Oct 2021 · 2 mos · New Delhi, Delhi, India

  • Committed to enhancing animal welfare through philanthropic initiatives for societal impact, this non-profit organization remains dedicated to its mission. Tasked with daily nourishment to five animals, ensuring nutritionally balanced and safe dietary options were administered. Feed 11+ animals daily, ensuring tailored nutrition and earning recognition from the foundation for outstanding contributions towards a social cause.
Animal CarePhilanthropyNonprofit Engagement

Dridh sankalp foundation

Social Media Marketing Intern

Jul 2021Sep 2021 · 2 mos · New Delhi, Delhi, India

  • Dridh Sankalp Foundation is a Non-governmental organization (NGO) that is geared towards the enrichment and empowerment of humanity in society. Tasked with creating a crowdfunding campaign link for individuals in urgent need of funds, the minimum threshold of ₹50 was successfully raised.
  • Posted a Google Form link for a DSF internship on LinkedIn to secure at least 1 applicant. Surpassed expectations by acquiring 30 applicants. Conducted a webinar addressing social issues awareness in India, incorporating a Google Form link for participation and concluding with a quiz session.
Social Media MarketingCampaign Management

Niswarth the selfless

Intern

Jul 2021Aug 2021 · 1 mo · Delhi, India

  • Engage in a proactive initiative to plant 5 saplings individually while advocating for widespread participation in this environmentally beneficial endeavor. Successfully planting 9 saplings, demonstrating exemplary proficiency in the afforestation initiative while also contributing significantly to additional tasks. Showcasing graphic and creative aptitude via the Canva design application, crafted collages illustrating the growth progress of saplings on the 1st, 15th, and 30th days.
Environmental AdvocacyCreative DesignNonprofit Engagement

Adyywood

Junior Executive

Aug 2020Sep 2020 · 1 mo · Lakhimpur Kheri, Uttar Pradesh, India

  • Harmonize the online event entitled EVEBLAST took place in the month of August-September 2020. Eveblast was an online mega-event organized by Adyywood Advertising Agency in collaboration with ROLBOL. Looked after each competition to be held smoothly and also coordinated with participant
Event CoordinationSocial Media Marketing

Education

Delhi University

Bachelor of Arts - BA — (Hons.) Psychology

Nov 2022Jul 2026

Ajmani Public School

Humanities

Apr 2020Jul 2022

Don Bosco High School - India

High School — All

Apr 2008Jun 2020

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