Shraddha Priyadarshini

Business Development Executive

Bengaluru, Karnataka, India11 yrs 7 mos experience

AI EnabledAI ML Practitioner

Key Highlights

6+ years of experience in business analytics.
Expert in building automated dashboards for data-driven decisions.
Proven track record in improving forecast accuracy.

Stackforce AI infers this person is a Business Analytics expert in the Gaming and E-commerce sectors.

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Skills

Core Skills

Business AnalyticsData AnalysisRisk AnalysisAnalytics

Other Skills

A/B TestingAd Hoc ReportingAnalytical SkillsAngularJSAttribution ModelingAutosysBusiness AnalysisBusiness ForecastingBusiness Impact AnalysisBusiness InsightsBusiness Intelligence (BI)Business Process AnalysisBusiness ReportingCC (Programming Language)

About

Hello, I’m Shraddha Priyadarshini — a Senior Business Analyst with 6+ years of experience driving marketing analytics, revenue planning, and forecasting across gaming and e-commerce. I specialize in turning complex data into scalable systems and actionable insights that accelerate growth. From designing attribution models and cohort forecasting frameworks to leading analyst teams and building automated dashboards, I focus on delivering measurable impact. At Purplle and now Gameskraft, I’ve enabled leadership to make faster, smarter decisions by improving forecast accuracy, optimizing marketing spend, and mentoring analysts to build a culture of data-driven problem-solving. I thrive at the intersection of analytics, strategy, and execution — and I’m excited to take on leadership roles where I can scale analytics functions, drive business outcomes, and unlock meaningful growth opportunities. Let’s connect!

Experience

11 yrs 7 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 10 mos

Current Experience

Gameskraft

Senior Business Analyst

Aug 2024 – Present · 1 yr 10 mos · Bengaluru, Karnataka, India · Hybrid

Driving analytics for Rummy Culture and Rummy Time with a focus on acquisition, recovery, ARPU, and performance tracking—while managing cross-functional stakeholders to ensure timely deliverables and actionable insights that reduce loss and enhance decision-making visibility.
CreatedarobustattributionmodelthatimprovedROASvisibilityand enabled more effective channel-level decision-making, driving scalable marketing growth.
Built and automated dashboards for CPA, ARPU, revenue, margin, game economics, cohort analysis, and creative performance, accelerating campaign optimization.
Collaborated with product, tech, and data engineering teams to strengthen data infrastructure and implement end-to-end tracking and reporting pipelines.
Conducted in-depth root cause analyses (RCA) for performance drops and traffic anomalies, delivering timely, actionable insights to leadership.

Business Intelligence (BI)Root CauseData AnalyticsA/B TestingStrategic ThinkingMarketing Technology+28