Jan 2019 – Apr 2020 · 1 yr 3 mos

• Head of two flagship products: Mart Monk and Return Prime.
• Managed the P&L for the two products as separate units and strategizing plans to become sustainable.
• Designed the Product roadmap, Process Flows, features and functionalities after carefully analyzing the business implication of
• both the products.
• Managed over 30 enterprise merchants for both the products single-handedly, which included clients like BookMyShow,
• Lenskart, Kolkata Knight Riders, The Better India (Karnival), GH Agency, The Design Cart, Autocrank, Headphone Zone, The
• House of Rare, SriSri Tattva, Robobull, Aristobrat.
• Introducing internal process flows to ease day to day operations of the products from support to feature rollouts.
• Understood the business implications of both of these “Operations” based products in order to solve and develop better
• functionalities, by carefully creating various user-profiles and analyzing the same.
• Managed a team of 8 members, including Front-end Developers, Back-end Developers and Designer.
• Onboarded Partners like Qwikcilver, Cashfree, Razorpay, PayU Biz, Vinculum to increase the acquisition channels for each of
• the products

Jul 2018 – Feb 2019 · 7 mos

• Part of one of the fastest growing IT Solutions firm, having already worked with more than 350 clients in a span of just one year.
• Shopify Partners and Experts.
• Managing projects for Enterprise clients like Kolkata Knight Riders, The Better India, Headphone Zone, Palred, Kushal’s, Sukkhi, Aristobrat, Tredyfoods, Sleepsia, Payswiff, etc and helped them receive the desired results via the projects.
• Heading in-house products – The Marketplace Solution and Return Prime (Return management Solution) by driving sales while actively managing the onboarded clients and creating the roadmap for the future of these products.
• Onboarded clients like GH Agency, Pro Identity, PHD Health, Sukkhi, Koveru, Aauraa International and Kanakavalli.
• Designed the architecture for multiple solutions developed by us while also managing to deploy them in multiple stores.
• Managing a cross-functional team of Developers, Designers, QA testers while bridging the gap between them and clients for over 50 projects.

Dec 2016 – Jun 2018 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Tartl is India's first Multilingual Content collaboration platform. It aims to create a community for content creators (Tartlrs) and content seekers (Seekers), both of whom benefit from each other by bridging the gap between talent and opportunity.
• Led the overall marketing and business activities for the firm, which included lead generation, user onboarding (B2B & B2C), Brand associations & event management.
• Achieved a 35% growth month on month in acquiring new users organically, with over 800 users overall and 40% monthly active users.
• Achieved a 50% month on month growth for onboarding businesses.
• Led a team of 5 and successfully managed events across multiple cities in India.

Feb 2016 – Dec 2016 · 10 mos · Bengaluru, Karnataka, India

• Responsible for Identifying, Planning and Executing various Marketing Activities.
• Increased the number of marketing channels to operate in.
• Increased the engagement rate across social media by 200% over the span of 3 months.
• Responsible for setting up various Marketing frameworks.
• Responsible for bringing Tie-Ups, partnerships with other organizations and colleges.
• Instrumental in the launch of the new website (www.penumbramag.com)

Feb 2016 – Aug 2016 · 6 mos · Bengaluru, Karnataka, India

• Curated and executed marketing campaigns, inbound strategies for the firm.
• Undertook Brand associations and community management to increase retention rate.
• Organized 2 successful events with an overall footfall of more than 20000.

Oct 2015 – Nov 2017 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• We are a Brand consulting company that exploits the customer needs and perceptions critical to driving growth and development. We not only discover novel hidden opportunities and ideas to accelerate the mounting demand, but also help our clients act on them. We focus on the underlying factors that propel customers to consider and purchase. We make products more relevant, shopping experiences more engaging, sales and marketing more persuasive and thereby the brand more meaningful.
• Created Digital Branding Strategies for Brands, and undertook complete Brand building process for various Brands like Hello
• Curry, Natura, Laagom, Tiffin.
• Created Go-to-Market Strategies for Brands, to help them grow in the market for their given TG.
• Defined and created a clear Brand Personality, Brand Tone, define Brand Intelligence.

Jun 2015 – Oct 2015 · 4 mos

• - Onboarded and developed long standing relationships with clients for the growth of the firm.

Jun 2013 – May 2014 · 11 mos