Shreya Mittal

CEO

New Delhi, Delhi, India11 yrs 11 mos experience

Key Highlights

Launched multiple profitable products at Simpl.
Orchestrated global launches generating ~$60M revenue.
Secured 12 patents for user experience innovations.

Stackforce AI infers this person is a Product Leader in E-commerce and Fintech with a focus on user acquisition and product optimization.

Contact

Skills

Core Skills

Product ManagementUser Acquisition

Other Skills

GrowthSEOA/B TestingCheckout OptimizationFraud PreventionDemand ShapingRisk ManagementProduct DevelopmentCredit RiskFraud RiskProduct DesignMachine LearningBig Data AnalyticsCryptocurrencyCredit Card Analytics

About

I believe in creating products that generates a definite business outcome and are aligned with the vision and strategy of the business. Highlights: - Launched multiple products at Simpl, enabling gross margin profitability - Orchestrated 2 global product launches at Mastercard, generating ~$60M in additional annual revenue - Secured 12 patents (6 granted) for enhancing user experience via blockchain, NFC, etc.

Experience

11 yrs 11 mos

Total Experience

2 yrs 3 mos

Average Tenure

7 mos

Current Experience

Career break

Personal goal pursuit

Nov 2025 – Present · 7 mos · Bengaluru, Karnataka, India

A small break to Pause, Reflect and Recharge while ensuring I do the following:
1. Daily strength training
2. Learn playing chess
3. Resume badminton
4. Connect with lost friends

Zepto

Senior Product Manager

Oct 2024 – Oct 2025 · 1 yr

Led Growth across acquisition and activation for a funnel driving ~150K daily first-order users, reducing CAC by 20% through paid efficiency improvements across Meta and Google, scaling organic acquisition via referrals and SEO/AIO, and increasing activation by 3% through personalized onboarding.
Optimized the checkout and payments funnel across conversion, AOV, and payment success—cutting cart-to-payment drop-offs by 10% to drive 2% conversion uplift via instant checkout and funnel simplification, expanding basket size through post-order item addition, and improving payment success by 15% via S2S migration.
Built in-house fraud systems to counter device spoofing, clone apps, and address abuse, improving user quality and unlocking ₹6/order GP uplift.
Owned receivables-led demand shaping by calibrating cohort-based fee and waiver levers to balance order volume and gross profit per order during peak constraint periods.

GrowthUser AcquisitionSEOA/B TestingCheckout OptimizationFraud Prevention+2

Simpl

2 roles

Principal Product Manager

Oct 2023 – May 2024 · 7 mos · Bangalore Urban, Karnataka, India · On-site

Growth, Risk, Permissions, 2FA

GrowthRisk ManagementProduct DevelopmentProduct Management

Senior Product Manager

Sep 2022 – Sep 2023 · 1 yr · Bangalore Urban, Karnataka, India · On-site

Credit risk, Fraud Risk

Credit RiskFraud RiskProduct Management

Mastercard

3 roles

Product Manager

Oct 2018 – Sep 2022 · 3 yrs 11 mos · On-site

Senior Analytics Consultant

Oct 2017 – Sep 2018 · 11 mos · On-site

Product DesignMachine LearningBig Data AnalyticsCryptocurrencyProduct Management

Analytics Consultant

Aug 2016 – Sep 2017 · 1 yr 1 mo · On-site

Machine LearningCredit Card AnalyticsCredit Card Fraud PreventionProduct Management

Snapdeal

Product Manager, Hybridized Commerce

Apr 2015 – Aug 2016 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Design & implementation of a first-of-its-kind "hybridized commerce" platform to enable online-offline transactions in India, including 2-hour mobile deliveries with setup & demo