S

Shruti Pillay

Business Development Executive

Pune, Maharashtra, India11 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving revenue growth.
  • Expert in digital merchandising and customer experience.
  • Strong leadership in cross-functional team collaboration.
Stackforce AI infers this person is a seasoned E-Commerce professional with expertise in merchandising and digital strategy.

Contact

Skills

Core Skills

MerchandisingE-commerce

Other Skills

Account ManagementAdvertising CampaignsAnalyticsBack Office OperationsBusiness DevelopmentBusiness-to-Business (B2B)Category Growth ReportingClient RelationCompetition MappingConflict ResolutionCouriersCreative Problem SolvingCustomer Relationship Management (CRM)Customer SatisfactionCustomer Service

About

As a seasoned professional in retail merchandising and digital commerce, I bring a wealth of experience to the table as a Senior Merchandiser of Digital Merchandising. With a proven track record of driving revenue growth and enhancing customer experiences, I thrive in dynamic environments where innovation and strategic thinking are paramount. My journey in merchandising spans 5 years, during which I've honed my skills in curating product assortments, optimising pricing strategies, and implementing promotional campaigns to maximise sales and profitability. I have a deep understanding of consumer behaviour and market trends, allowing me to anticipate shifts in demand and capitalise on emerging opportunities. In the realm of digital merchandising, I am adept at leveraging technology and data analytics to create personalised shopping experiences across various online platforms. From enhancing website navigation to implementing targeted recommendations, I am committed to optimising the digital journey for customers, ultimately driving engagement and conversion. In my role as Senior Merchandiser, I excel in leading cross-functional teams and fostering collaboration between merchandising, marketing, product, design, content and IT departments. My strong communication skills and strategic vision enable me to align business objectives with digital initiatives, ensuring seamless execution and measurable results. I thrive on challenges and am constantly seeking out innovative solutions to propel the organisation forward in a competitive landscape. As a Senior Merchandiser and of Digital Merchandising, I am dedicated to driving growth, elevating the brand, and delivering exceptional value to both customers and stakeholders.

Experience

11 yrs 11 mos
Total Experience
2 yrs 4 mos
Average Tenure
7 yrs
Current Experience

Firstcry.com (brainbees solutions pvt. ltd.)

2 roles

Senior Merchandiser

Promoted

Jul 2021Present · 4 yrs 11 mos

  • Woking from day zero in FirstCry UAE Launch, Have coordinated in Competition Mapping, Improving Onsite Search, Onsite Content Improvement, Brand Partnership, Analytics, Home Brand Onsite Improvement, Improving Brand Visibility, UX | UI, Team Building and Team Work
  • Category: Baby & Kids Non-Apparels
  • Website : Firstcry.ae (UAE)
  • Conversion Rate
  • Revenue
  • Site & Product Maintenance
  • Page merchandising optimization
  • Promotional activities
  • Category Growth Reporting and Analysis.
  • Competition Price Gap Analysis for Brands, Product / Sku level Gap Analysis.
  • Search Terms - Auto Redirect & Auto Suggestions Updates.
  • Category creation, Mockup Creation for different cat-landings, banners, Scrolls, etc.
  • Product Combos and Virtual Combo Creation.
  • Sorting for Category, Sub-Category and Brand Listings.
  • Pre-Post Data Analysis for Category Landings, Search Pages, Customised landing pages, Home Page.
  • Target Vs Achievement Performance Analysis and Identifying areas for improvement for different KBMs.
Employee TrainingMerchandise PlanningCompetition MappingOnsite Search ImprovementAnalyticsUX | UI+6

Merchandiser

Jun 2019Jul 2021 · 2 yrs 1 mo

Advertising CampaignsInternational MarketsMerchandising

Nrtc group

Online Merchandiser

Sep 2018Jan 2019 · 4 mos · Dubai, United Arab Emirates

Merchandising

Menakart.com

E-commerce Associate & Coordinator

Jun 2016Apr 2018 · 1 yr 10 mos · Dubai, United Arab Emirates

  • E-commerce Associate & Coordinator

Tata consultancy services

Customer Consultant

Oct 2015Jun 2016 · 8 mos · Pune Area, India

Wns global services

Senior Associate

May 2013Jun 2015 · 2 yrs 1 mo · Pune Area, India

Education

Modern Education Society's Ness Wadia College of Commerce, Pune

Bachelor’s Degree

Jan 2013Jan 2014

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