Aug 2023 – Jul 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• Solving for India's general trade, and enabling b2b distribution like never before at udaan!
• Led all buyer experience threads including
• Search & Discovery
• Pricing
• Promotions
• Ads and Merchandising
• on udaan's consumer app, along with some key projects in GTM design

Jul 2022 – Aug 2023 · 1 yr 1 mo · Berlin, Germany

• Enabling discovery (search and recommendation) capabilities as a service for the global entities and their respective platforms at DH (Food + Q-Commerce, 4 platforms, 12 brands, 70+ countries)
• Insights & Experience (user research + market insights)
• Program management
• Process & collaboration

May 2022 – Aug 2023 · 1 yr 3 mos · Remote

• Working with the founders and investors of multiple organisations, as an independent consultant towards their product strategy/development helping them with proof of concepts and qualitative research (user/market)

Aug 2021 – Mar 2022 · 7 mos

• Leading/building key-projects/new-initiatives across the org:
• Built Serviceability as a product capability for udaan's q-commerce venture, Pickily, solving for last mile experience for users and delivery partners
• Led a key project to reduce secondary packaging spends for Pickily to solve for it's unit economics
• Delivered user perceptions for product interactions across multiple functions at udaan (b2b) and Pickily (b2c)

Jan 2020 – Aug 2021 · 1 yr 7 mos

• Proof of concept (zero-to-one journeys) for opportunities outside udaan's business scope (at the time):
• Indirect procurement solution for large enterprises
• Inventory management at manufacturing plants
• Industrial & MRO first-party supply for large enterprises
• Rewards & Recognition platform for SME traders
• Seller Discovery platform
• Industrial & MRO marketplace

May 2020 – Dec 2021 · 1 yr 7 mos · India

• A product to educate people about human behavior by converting the existing material from psychology scholars into a more accessible, and actionable version
• > discontinued due to lack of program management bandwidth; please reach out in case you are trying to work on a similar project, you might find a few learnings from my experience (and who knows, you might find yourself a co-founder)

Mar 2019 – Dec 2019 · 9 mos · Mumbai, Maharashtra, India

• Responsibility:
• Procurement of IT products and services under Indirect pool for Siemens India
• Key Projects/Initiatives:
• Streamlining Contract Management and Supplier Management
• Demand Consolidation for Packaging as a category (cross-category)
• Coordinating the launch of an improved procurement platform for India

May 2018 – Feb 2019 · 9 mos · Chandigarh

• Responsibility:
• Business Operations at a zone level; including supplier on-boarding, supply cataloging, and vendor experience
• Key projects/Initiatives:
• Solutioning for improved buyer experience metrics
• Launch of 5 new cities, across 3 different states
• Pilot launch for outsourcing operational part of the business to a third party, with an aim to expand into tier-3 cities at a scale