Shubham Gupta

Product Manager

Bengaluru, Karnataka, India10 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led significant revenue growth in Amazon Ads.
Expert in product management and strategy in AdTech.
Strong analytical skills with a focus on customer experience.

Stackforce AI infers this person is a Product Manager specializing in AdTech and E-commerce with a strong focus on data-driven strategies.

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Skills

Core Skills

Product ManagementProduct StrategyCustomer ExperiencePayments Technology

Other Skills

A/B TestingAd TechAnalyticsBanking SoftwareBusiness InsightsBusiness StrategyCommunicationCompetitive AnalysisComputer ScienceConsumer InternetConvolutional Neural Networks (CNN)Cross-functional CoordinationCross-functional Team LeadershipCustomer ResearchDeep Learning

About

Seasoned Product manager with experience in AdTech, Search, and Payments. Led product charters of all Amazon performance advertising products at different times, and currently leading flagship Sponsored Products core performance charter. A curious, hands-on, and data-driven PM who loves what he does! Known for challenging the status quo, ownership, and problem-solving. Loves challenges and navigating new areas with ambiguity. Actively follows developments in AI with cautious optimism!

Experience

10 yrs 7 mos

Total Experience

3 yrs 6 mos

Average Tenure

6 yrs 2 mos

Current Experience

Amazon

5 roles

Sr. Product Manager Tech - Amazon Ads

Jul 2023 – Present · 2 yrs 11 mos

Leading the flagship Sponsored Products (SP) ads charter for India in areas of Ads sourcing, relevance, customer response prediction, personalization, auctions, and ads ranking.
Increased revenue by 10%+ over 18 months since taking up the charter.

Product Road MappingA/B TestingProduct VisionAnalyticsObjectives and Key Results (OKRs)Cross-functional Team Leadership+6

Sr. Product Manager - Amazon Ads

Promoted

Dec 2022 – Jul 2023 · 7 mos

Led the Product charter for Sponsored Brands (SB) and Sponsored Display (SD) ads for India focusing on areas of Ads Supply, Creatives (Slideshow, Badges, dynamically changing creative experiences), ads relevance, and experiment infrastructure enhancements. Realized 15%+ total India SD revenue increase through product initiatives.

Product Road MappingCommunicationA/B TestingProduct VisionAnalyticsGo-to-Market Strategy+12

Product Manager - Amazon Ads

Oct 2021 – Dec 2022 · 1 yr 2 mos

Set up the India Product charter for the newly launched Sponsored Display (SD), a self-service display advertising solution that can serve ads on Amazon and third-party publishers. Worked with a lean team in areas of Ads relevance, Creatives, and Ads supply on pages like AmazonPay, MiniTV, Orders page, and Amazon Fresh pages.

Product Road MappingCommunicationA/B TestingAnalyticsStrategic VisionConsumer Internet+8

Product Manager - Category experience, Search

Apr 2020 – Oct 2021 · 1 yr 6 mos

Joined a newly setup Product team focused on enhancing the customer experience for Hardlines categories (like - Home, Kitchen, Sports, etc). My charter was focused on Search ranking model enhancements, navigation aids on Search pages, and Product detail page simplification for Hardlines categories.

Competitive AnalysisProduct Road MappingCommunicationA/B TestingAnalyticsConsumer Internet+8

Product Manager Intern

Apr 2019 – May 2019 · 1 mo · Bangalore

Ideated NorthStar Customer Experience (Ideal vision) for Furniture shopping experience at Amazon by recommending 15+ initiatives across the shopping funnel with detailed mocks, data insights & success metrics. Analyzed multiple internal data sources, conducted surveys, and performed detailed CX benchmarking. Was awarded a full-time Pre-Placement offer based on internship performance.

Competitive AnalysisCommunicationConsumer Internet

Indian institute of management, lucknow

Alumni Committee

Jun 2018 – Mar 2020 · 1 yr 9 mos · Lucknow

Part of Institute's Alumni committee

Oracle in financial services

Associate Application Developer

Oct 2015 – Jun 2018 · 2 yrs 8 mos · Bengaluru Area, India

Joined a newly setup team to build a new Payments Product from scratch, which was compliant with SEPA, SWIFT, Fedwire and US ACH payments standards.
Link for more details of Product: https://www.oracle.com/industries/financial-services/banking/banking-payments/
Worked on UX, core payment processors, and critical service layers. Independently developed infra support for Management Information System (MIS) integration, and built capabilities to automatically generate repetitive Java entities/code.
Technologies worked with: Java, J2EE-EJB, JPA, JMS, MDB, Web Services, and PL/SQL.

Computer Science