Nov 2020 – Nov 2022 · 2 yrs · Kolkata, West Bengal, India

• Accelerate onboarding of partners to ensure the best reach of the brand in assigned territory.
• Execute sales operations to attain accelerated growth. Work closely with suppliers, and brands and engage them in joint business plans with a promise of growth and scale.
• Work with merchandising teams on promotional planning & merchandising on multiple sales platforms (e-commerce, offline). Requesting quotes and comparing prices for maximum ROI.
• Identifying the customer's actual need & promoting the solution. Support sales team across the country, setting up customer training, technical presentations etc. Selection of the type of offer to be proposed based on the business nature of the customer. Market awareness (competitor landscape, offer, trends, price).
• Identifying the offer fit to specific Strategic Customer Segments. Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them.

Feb 2019 – Nov 2020 · 1 yr 9 mos · Greater Kolkata Area

• Managed the entire supply chain management, marketplace for the footwear category business of the city. Formulated with business success from scratch, represented business operations across the entire east market. Expertise in BD, market development and building Udaan’s footwear supply network in east India. Work with cross-functional teams across marketing and product.
• Managing relationships with CXOs/key client stakeholders. Account management leading the accounts and sales plan for the allocated accounts ensuring client business objectives are met.
• Execute customized account plan with an objective to increase the revenue and market share for select strategic partner accounts. Identify the strategic opportunities for capabilities through a strong understanding of segments, business needs and leveraging solutions across all product platforms.
• Converted brands like Khadims, Ajanta, Titas, Paragon, Mileage, etc., to the Uddan marketplace and managed their online business on a PAN basis.

Jan 2019 – Feb 2019 · 1 mo · Kolkata Area, India

• Conducted ongoing market research to align industry trends with the corporate strategic business direction. Developed new marketing strategies derived from competitive market research.
• Responsible for team management, brand expansion, and new store launch. Devise long & medium-term branding strategy to help slice stand out in an increasingly cluttered market. Plan and drive regular marketing campaigns to meet various business & brand objectives.
• Liaise with the in-house team and external teams like advertising and influencer agencies to assess advertising assets and push teams to higher standards of creative excellence. Work with cross-functional teams (business, product, etc.) to ensure the successful delivery of envisaged campaigns.

Oct 2018 – Nov 2018 · 1 mo · Kolkata Area, India

• Develop, review, and report on business development strategy, ensuring that strategic objectives are well understood and executed by the team. Prepare the Business Development plan and oversee all elements of marketing activity to ensure alignment and achievement of objectives.
• Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability.
• Monitor & analyses sales statistics to determine business growth potential using standard measurements which focus on actual sales, profitability, and growth percentage within the business unit. Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability.