Jun 2021 – Dec 2021 · 6 mos · Hyderabad, Telangana, India

• HR Analytics

Nov 2020 – May 2021 · 6 mos · Hyderabad, Telangana, India

Oct 2018 – Jun 2019 · 8 mos

• Supply Chain Analytics

Mar 2017 – Oct 2018 · 1 yr 7 mos · Pune/Pimpri-Chinchwad Area

• Led the Reporting Team delivering 25+ reports monthly & saved 40+ man-hours by automating using VBA
• Performed brand tracking, physician targeting and longitudinal data analysis for a US Pharma giant
• Built peer benchmarking dashboard for 22 Immunology drugs highlighting sales & market opportunities
• Leverage Patient Claims data (~900M+ observations) using SQL-Teradata to analyze treatment adherence
• Tested a competitor’s claim of 4% increase in market share, which contradicted client’s internal brand tracker
• Modelled the evolution of the competitor’s market across 10+ sales channel including free drug sales
• Recommended solution was used by the client in their quarterly earning’s call to keep their position intact
• Received appreciation from the firm’s senior leadership for a quick turnaround in a critical client project

Jun 2016 – Feb 2017 · 8 mos · Mumbai Area, India

• Lead a team of 4 Tele Sales Personnel. Responsible from allocating leads to continuously monitoring the activity against each lead.
• Analysed operational issues faced by organisation for lead management while using the traditional CRM. Researched thoroughly for the new automation platform & spearheaded the entire integration & implementation of a new system to cater the requirements of functional teams within assigned budget and resources.
• Handled various Market Research activities for new project like analysing target customers & target markets, product placement & positioning, documenting the functional or business requirements, converting into marketing plans & other executable activities.
• Created a streamlined process by creating a system for lead management. Working on CRM to monitor daily ongoing activities and present analysis. Also, involved in tackling daily issues faced while using CRM.
• Assisted in Digital Marketing Campaign on Google AdWords and Facebook by appropriate allocation of budget, making effective content, etc.
• Responsible for conducting knowledge and operational based training sessions for Sales Team.
• Assisted in organising 360-degree marketing campaign (Digital Marketing, ATL, BTL, etc.) through agencies and in-house. Also, taking care of the marketing collaterals and branding activities.
• Worked closely with our outsourced partners like Housing.com and Altius Customer Services Pvt Ltd in managing the leads and analysing them. Right from training the Pre-Sales team to handle all the associated operational work.