Shubhra Manhar

CEO

India5 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Led brand building for women at VIRGIO.
Executed high-impact campaigns with Amitabh Bachchan.
Managed content for top FMCG brands.

Stackforce AI infers this person is a Marketing and Brand Strategy expert in the FMCG and Advertising sectors.

Contact

Skills

Core Skills

Brand MarketingBrand ManagementCommunications PlanningMarketing Strategy

Other Skills

Multiple Projects SimultaneouslyBrand CommunicationAccount ManagementTeam ManagementOptimization StrategiesStrategyFast-Moving Consumer Goods (FMCG)LeadershipTimelinesAnalytical SkillsAdvertisingBusiness GrowthFinancial AnalysisLaunchesCorporate Communications

About

Currently Building VIRGIO. Previously: Content, Marketing and Advertising for/with - Kellogg's India - Star Sports India (Disney + HotStar) - Braun, Venus (P&G) - Ponds (Unilever) - Impressario - Amama Jewellery - Ek By Ekta (Glance Collective) - Kra & Dcraf- (Inmobi, Glance) - Neurobion (P&G Health) - Bontress (Glenmark)

Experience

5 yrs 1 mo

Total Experience

1 yr 1 mo

Average Tenure

1 yr 7 mos

Current Experience

Virgio

Head of Content & Strategy

Oct 2024 – Present · 1 yr 7 mos

Virgio gave me a very very real world experience on how a start-up works. And how you learn to thrive in chaos.
Definitely the reason behind the greys on my head but hey atleast I'm the first in my bloodline to witness and lead 0-1 brand building for women of all kinds and sizes.

Brand MarketingMultiple Projects Simultaneously

Sparkt india

Brand Partner (Consultant)

Jul 2024 – Oct 2024 · 3 mos

In short - worked tirelessly for 3 months to launch an ad film with Amitabh Bachchan. Chaotic but loved it.
Strategised and executed high-impact, integrated campaigns for B2B & B2C brands across Beauty, Health, Pharma, Finance, and Environmental Services, driving measurable business results.
Managed end-to-end campaign delivery — from concept to execution — ensuring on-time, on-budget rollout through strong stakeholder communication and collaboration.
Delivered digital and mainline campaigns that increased brand engagement, strengthened market positioning, and drove customer acquisition for:
Health & Pharma: P&G (Vicks, Neurobion, Evion 400, Livogen Gummies), Glenmark (Bontress, Inbilt), Piramal Foundation
Finance & Insurance: Tata Mutual Fund, Bharti AXA, Future Generali India Life Insurance, Aditya Birla

Brand MarketingMultiple Projects Simultaneously

Foxymoron

Senior Account Executive

Jan 2023 – Jun 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

I would call this the "Bombay Chapter"
Worked for some brands i could've only imagined working for.
Lead content for Kelloggs, Braun, Venus.
Then came Star Sports, and every Sunday was a working day but atleast we got to watch every match 2 mins before the rest of the world.
Met multiple cricketers who were the "stars" before i was born. And made countless content pieces on their life and their cricket journey.

Brand ManagementCommunications PlanningBrand CommunicationMultiple Projects SimultaneouslyAccount ManagementTeam Management+11

Blackcoffee.media

Client Success Executive

Jan 2022 – Dec 2022 · 11 mos

This was my first time experiencing corporate but it was remote so I think it painted a very different image.
Started this in my 2nd year of college and learned how to manage crores of monthly spends and deliver 2X ROAS consistently.
First hand experience at celeb led brands and bootstraped companies.

Google AdsShopifyMarketing StrategyBusiness AnalysisA/B TestingBrand Management+15

Bagpackerme

Content Specialist

Nov 2021 – Feb 2022 · 3 mos · Mumbai, Maharashtra, India

CommunicationSales & MarketingPresentation Skills

Vegan fest india

Communication and Marketing Executive

Feb 2021 – Jul 2022 · 1 yr 5 mos

I was bored so i joined a few folks a met at a poetry reading event to build a community enthusiastic about sustainability and vegan life.

CommunicationSales & MarketingPresentation Skills

Wobb

Freelance Writer

Nov 2020 – Jan 2021 · 2 mos

Techwhoop

Social Media Manager

Oct 2020 – Dec 2020 · 2 mos

Managing and doing analytical research of Pinterest Accounts. Working along the algorithm of the site and making it SEO friendly with the help of keywords.