Jul 2022 – Jun 2023 · 11 mos

Apr 2020 – Dec 2021 · 1 yr 8 mos

• Global Communications Manager
• High Voltage Service and Generator Circuit Breakers

Sep 2013 – Apr 2020 · 6 yrs 7 mos

• Global Product Group Communications Manager
• High Voltage Components and
• High Voltage Service (a.i.)
• ABB
• Roles & responsibilities:
• Create and execute communications for the global product group in line with business strategy, requirements and within budget
• Develop content, messaging and value proposition of product portfolio
• Content creation and dissemination of high-level communication pieces like articles and management interviews for internal and external publications in form of articles, strategy pieces, articles, leading global publications and technical journals
• Creation of marketing material and tools to enable sales and marketing team
• Support implementation and dissemination of organization internal communication strategy
• Digital & social media communications
• Events management, website management, brand custodian

Jun 2010 – Aug 2013 · 3 yrs 2 mos · New Delhi

• Roles & responsibilities:
• Manage CRM & Loyalty Programs end to end for marque clients: BMW, Audi, Volkswagen, ITC, Pepsico, Adidas, Philips and Samsung
• Conceptualize, plan and ensure smooth running of various types of CRM/ end customer & partner loyalty programs
• Manage a team of program managers, executives, database & MIS teams to effectively perform & deliver on the programs
• Manage ground teams meant for lead generation programs/ retail audit programs like Feet on streat, telecalling, redemptions.
• Conceptualize & implement emotional connect programs within the gamut of CRM & loyalty programs.
• Brief the developer & web team which are the backbone of any loyalty program on the program construct & flow to ensure program functioning & deliverables are met
• Assist & help devise program construct & point matrix for loyalty programs
• Key Highlights:
• BMW lead generation and communications program
• Lead gen program for Audi with respect to the launch of their new Audi A8 And A6 in India
• Worked closely for email/ DM campaigns for Volkswagen targeted towards customers & prospects thru their SAP CRM system
• Responsible for audit based retailer loyalty program for Cigarettes for ITC
• Monitor the ground teams on Philips & Somany for lead generation program for specific verticals with monthly targets assigned to the teams pan- India
• Responsible for the Samsung ecommerce portal: Samsung eStore which carries out ecommerce operations with the support of a 20 seat call centre
• Management of the loyalty programs of JK Tyre for end customers & retailers of JK Tyres
• Managing the ITC FMCG program targeted towards whole-sellers & distributors of ITC
• Responsible for the ground audit program targeted towards retail bookstores across Delhi & NCR for Pearson
• Worked with Adidas to create online community for the loyalty program members

Aug 2007 – May 2010 · 2 yrs 9 mos

• Roles & responsibilities:
• Campaign conceptualization, strategy, creative execution and implementation
• Integrated 360 degree communication development in various mediums: digital, print, radio & PR
• Communication mix and messaging development for different sets of target audience: Business and Technical decision makers, Partners, Sales teams, Developers, IT Professionals, Internal Microsoft teams and students
• Briefing and interacting with all agencies and stakeholders of the campaign: pint, media- buying, digital, printers, research agencies, event management agencies and other vendors to manage campaign end-to-end
• Be the brand custodian

Feb 2006 – Jul 2007 · 1 yr 5 mos

• Roles & responsibilities:
• Loyalty Program management and implementation
• Coordinate with APAC to ensure loyalty programs are implemented as per strategy and global agreement with the client
• Reporting to APAC and local client on the progress of the program.
• Work & think with the client to devise new initiatives for their relationship marketing program
• Responsible for all the day to day related operations, reporting and client interactions
• To coordinate with all internal teams: Creative, Redemptions & Operations to deliver services within the SLA.
• Account Management
• Key Highlights:
• Handled the HP ePoints Program (now called HP Achieve Plus)- the single largest point-based Channel Loyalty Program for Partners of Hewlett Packard
• Handled the Planet Partners Rewards Program for B2B customers of HP
• Participated the APAC annual review of HP loyalty programs in Singapore with the APAC client and reported the India performance; 13 countries participated in the meet
• Grew the 'HP IPG Program' to a regular retainer account from a one- off activity
• Worked with Zapak.com to create a loyalty program for their online gaming community

Jul 2004 – Jan 2006 · 1 yr 6 mos

• Roles & Responsibilities:
• Implementation and execution of the redemption programs of HP
• Communicating with the customer to ensure smooth management of the program.
• Responsible for the customer service team and data operating team
• Coordinate with the backend operations and dispatch team.
• Responsible for resolution of day to day escalations
• Interface with the client to give regular updates on the various redemption programs, stock in hand, and program reporting
• Single point of contact for the client for the entire HP redemptions team.
• Coordinating with courier agencies
• Key highlights:
• Reworked the entire redemption process to make operations smoother
• Reduced escalations and red flags '
• Gained immense client confidence and faith thru proactive query resolution and complete updates
• Grew manager's faith in ability to handle Redemption Programs end to end

Jun 2003 – Oct 2003 · 4 mos

• Roles & Responsibilities:
• Responsible for tie-up with the Apna Bazaar chain in Mumbai
• Responsible for in-store merchandising of ADD Pens at Apna Bazar chain in Mumbai and premium stores/ supermarkets of Mumbai
• Coordinate with factory and development team for customer feedback; with Aventis Pharmaceuticals for a market survey project that helped the company understand the patient mindset and his perception of their product Arava and the 'Joint Effort' program. Visited 6 cities in India and met patients, doctors and sales representatives to gauge the success of the program.

May 2002 – Jul 2002 · 2 mos

• a project to understand customer behavior and characteristics mapping.