Mar 2019 – Feb 2020 · 11 mos · Pune Area, India · On-site

• 💪 Role and Responsibilities:
• ✔️ Developed and implemented content marketing strategies for SelluSeller and Wareo products in Singapore, Malaysia, Philippines, and Indonesia.
• ✔️ Developed and implemented email marketing for SelluSeller and Wareo products in SG, MY, PH, and ID.
• ✔️ Developed and implemented social media management and marketing for SelluSeller and Wareo products in SG, MY, PH, and ID.
• ✔️ Managed performance marketing initiatives (over LinkedIn, InMails, Google Ads, and Google DV360)in target markets, identifying channels, crafting messaging, and tracking performance.
• ✔️ Developed and implemented SEO and backlinking for SelluSeller and Wareo products in SG, MY, PH, and ID.
• ✔️ Coordinated events and webinars for SelluSeller and Wareo products in SG, MY, PH, and ID.
• ✔️ Led the go-to-market strategies for UK, Australia & NZ, Thailand, and South Korea, setting up market entry plans and product positioning tactics.
• ✔️ Led a team of 15 direct reports and over 30 vendors responsible for content creation, SEO, graphic designing, web development operations, and paid media advertising.
• ✔️ Managed contracts, SLAs, and budgets of freelancers and agencies across all operational markets for content creation, backlinking, and SEO purposes.
• ✔️ Regularly performed comprehensive competitor analysis and market analysis to assess ad placement, keyword use, bid strategies, and landing page effectiveness in each operational market.
• ✔️ Ensured quality control and performed audits of all content and marketing initiatives.
• 👩🏻‍💻 Tech Stack:
• ✔️ Content Management: WordPress, HubSpot CMS
• ✔️ SEO: SEMRush, Ahrefs
• ✔️ Web Development: JavaScript, CSS, HTML
• ✔️ Paid Media Advertising: Google Ads, Facebook Business Manager, LinkedIn Ads, Google DV 360
• ✔️ Analytics & Reporting: Google Analytics
• ✔️ Project Management: Asana, Trello, ClickUp
• 💰 Budget:
• ✨ For SG, ID, MY, and PH - $50,000/mo - $75,000/mo.
• ✨ For UK, ANZ, TH, and SK - $15,000 lifetime per geography.

Mar 2018 – Feb 2019 · 11 mos · Mumbai Area, India · On-site

• 💪 Role and Responsibilities:
• ✔️ Led the planning, execution, and measurement of all organic marketing efforts to acquire new customers and increase user engagement for the financial app.
• ✔️ Devised content strategies that aligned with the company's overall business goals, including initiatives to increase brand awareness and drive user retention.
• ✔️ Managed the production of diverse content types including blogs, infographics, videos, and SMS to educate customers about our personal loan products.
• ✔️ Managed a team of 10 in-house members, and liaised with 5 external agencies for articles and video content, ensuring quality control, adherence to deadlines, and maintaining the SLAs.
• ✔️ Administered a monthly marketing budget, optimizing for the most cost-effective and high-ROI strategies.
• ✔️ Coordinated with cross-functional teams including the product, sales, and customer service departments to ensure consistency in brand messaging across all customer touchpoints.
• ✔️ Conducted regular content audits to assess the effectiveness of our content marketing initiatives.
• ✔️ Utilized SEO strategies and backlinking to improve website visibility and organic search rankings.
• ✔️ Managed content promotion through Google Ads, Facebook, and Instagram ads to maximize reach and customer acquisition.
• 👩🏻‍💻 Tech Stack:
• ✔️ Data analysis and tracking user behavior: Google Analytics
• ✔️ SEO research and competitor analysis: SEMrush
• ✔️ Social media management and scheduling: Buffer
• ✔️ Blog and website management: WordPress
• ✔️ Email marketing and SMS campaigns: MailChimp
• ✔️ Infographics and other visual content: Canva
• ✔️ Paid Media advertising: Google Ads, FaceBook Ads, Instagram Ads, YouTube Ads
• ✔️ CRM and overall marketing automation: HubSpot
• 💰 Budget:
• As PaySense was a high-growth start-up going through another round of funding, the monthly budget during my employment ranged from 21,500 - 25,000 USD.

Nov 2015 – Feb 2018 · 2 yrs 3 mos · Pune Area, India · On-site

• 💪 Role and Responsibilities:
• ✔️ Led the creation and execution of all content marketing strategies to generate leads and build brand awareness in the US and UK markets.
• ✔️ Managed a team comprising a content writer, graphic designer, and web developer, ensuring all content is on-brand, consistent in style, and optimized for search and user experience.
• ✔️ Authored high-quality, value-driven content, including blogs, emails, and eBooks, to target key clients in the healthcare and telecom sectors.
• ✔️ Utilized SEO practices to increase visibility and drive organic traffic to the company website and blog.
• ✔️ Monitored and analyzed performance metrics to assess the effectiveness and ROI of content marketing initiatives.
• ✔️ Managed a lean budget, allocating resources effectively across content creation, distribution, backlinking, and promotion.
• ✔️ Coordinated with sales teams to align content strategies with sales goals, maximizing lead generation efforts.
• 👩🏻‍💻 Tech Stack:
• ✔️ Web analytics and tracking user behavior: Google Analytics
• ✔️ SEO and competitor analysis: SEMrush
• ✔️ Email marketing campaigns: MailChimp
• ✔️ Website and blog management: WordPress
• ✔️ Graphic design tasks: Canva
• ✔️ Paid Media Advertising: Google Ads and Facebook Ads Manager
• ✔️ CRM and marketing automation: HubSpot
• ✔️ Project management: Asana, Trello
• 💰 Budget:
• With Koru UX being an early-stage startup during the time of my employment, the monthly budget for content and associated marketing initiatives ranged between 12500-15000 USD.
• The budget was used to
• ✨ Create consistent content such as blogs, e-books, and marketing and sales collaterals.
• ✨ Run ad campaigns on Facebook and Google Ads
• ✨ Create and manage email marketing initiatives.

Sep 2014 – Oct 2015 · 1 yr 1 mo · On-site

• 💪 Role and Responsibilities:
• ✔️ Oversaw the social media management for 15 clients on Facebook and Twitter.
• ✔️ Conceptualized and wrote blog content for three clients.
• ✔️ Handled PR communications for one client, including press release writing and distribution.
• ✔️ Managed a team of three, including copywriters and graphic designers.
• ✔️ Oversaw performance analysis and reporting for all client accounts.
• ✔️ Managed escalated client relationships and negotiated contracts.
• 👩🏻‍💻 Tech Stack:
• ✔️ Social Media Management: Facebook, Twitter
• ✔️ Blogging: WordPress, Google Docs
• ✔️ PR Communications: PRWeb
• ✔️ Project Management: Slack
• ✔️ Performance Analysis: Google Analytics, Facebook Insights, Twitter Analytics

Jul 2013 – Aug 2014 · 1 yr 1 mo · On-site

• 💪 Role and Responsibilities:
• ✔️ Managed the social media presence for seven B2C clients on Facebook and Twitter.
• ✔️ Developed creative content and copy for clients’ social media posts to engage users and promote products.
• ✔️ Monitored and responded to user comments and messages on clients’ social media platforms.
• ✔️ Analyzed social media performance metrics to refine content strategies and improve engagement.
• ✔️ Collaborated with the graphic design team to create visually appealing social media posts.
• ✔️ Managed client relationships and provided regular progress updates and reports.
• 👩🏻‍💻 Tech Stack:
• ✔️ Social Media Management: Facebook, Twitter
• ✔️ Social Media Analytics: Facebook Insights, Twitter Analytics