Feb 2024 – Nov 2025 · 1 yr 9 mos · On-site

• 1. Strategize, plan, and execute end-to-end digital campaigns with a strong focus on engagement and performance. Drive 3x follower growth and achieve a 3.35% engagement rate through impactful content and result-oriented campaigns.
• 2. Lead the development and execution of EGC, UGC, and influencer marketing initiatives—handled entirely in-house Create campaign concepts, write scripts, and manage all aspects of production and publishing.
• 3. Run high-performing engagement campaigns across social platforms, supported by data-driven insights and consistent optimization.
• 4. Enhance website UX/UI to improve user journey and conversion performance, contributing to overall digital growth.

Jan 2023 – Dec 2023 · 11 mos · Delhi, India · On-site

• 1. Executed top-of-funnel campaigns via programmatic ads, Google Ads, native ads, and social media (Facebook, Instagram, YouTube), tripling website traffic in FY 2023.
• 2. Directed social media strategy, doubling followers and engagement in FY 2023.
• 3. Improved website UI/UX, reducing bounce rate by 91%, tripling traffic, and boosting conversions.
• 4. Partnered with CMO and agency on ad campaigns, achieving a 3x ROAS with a 30-lakh investment in FY 2023.
• 5. Implemented retargeting campaigns (SMS, WhatsApp, Push, Shopify emails), driving a 40% repeat rate and 5x ROAS.
• 6. Proficient in Shopify, Google Analytics, Facebook Ads, Google Ads, SEO, and content marketing.
• 7. Conducted SEO audits to optimize content strategy and performance.

Apr 2022 – Jan 2023 · 9 mos · Noida, Uttar Pradesh, India

• 1. Designed and executed social media strategies to achieve marketing objectives.
• 2. Managed, created, and published high-quality content across social platforms, ensuring all company accounts were consistently updated with relevant content.
• 3. Oversaw internal marketing efforts, including events, new product activations, and client engagement activities.

May 2021 – Mar 2022 · 10 mos · Noida, Uttar Pradesh, India

• Internal Marketing:
• 1. Led client satisfaction initiatives and internal communications.
• 2. Launched five new partners (Chai Point, Itsy-Bitsy, Meddibuddy, BigBasket, Cloudkitch).
• 3. Coordinated Smartworks’ new logo launch and UI/UX improvements.
• 4. Managed event calendar and executed marketing activities.
• Other Marketing Projects:
• 1. Launched five new Smartworks centers with a 360-degree market activation plan.
• 2. Contributed to branding for Tarakki (blue-collar job app).
• 3. Listed 15+ Smartworks centers on Google My Business.
• Leadership:
• 1. Collaborated with the department head on offline and digital campaigns.
• 2. Managed operations for three marketing agencies.
• 3. Talbotforce (Sister company of Smartworks):
• 4. Grew social media engagement 2x on LinkedIn, Facebook, and Instagram in FY 21-22.
• 5. Improved website UI/UX, reducing bounce rate by 15%.
• Lead Acquisition:
• 1. Contributed to performance marketing strategy, doubling lead quality and cutting cost per lead by 5x, saving ₹20 lakhs.
• 2. Generated ₹10 crores in revenue through targeted campaigns.

Sep 2020 – May 2021 · 8 mos · On-site

• Created and implemented content for over 150 products listed on Amazon.com, Amazon.in, and Just Herbs' official site. Collaborated with designers, product marketers, sales teams, external influencers, and industry experts to produce content that met the needs of both stakeholders and target audiences.
• Managed the company’s social media profiles (Facebook, LinkedIn, Instagram), resulting in a 2x increase in followers and engagement rates.
• Led multiple email campaigns, achieving a 3x growth in list growth rate and a 15% reduction in bounce rate. Optimized lead nurturing workflows, effectively converting leads into customers.

Jun 2020 – Aug 2020 · 2 mos · On-site