Apr 2024 – Dec 2024 · 8 mos

Sep 2022 – Sep 2024 · 2 yrs

Sep 2021 – Sep 2022 · 1 yr

• My previous role as Growth Marketing Lead allowed me to hone my email marketing prowess and gave me the opportunity to further add to my skill set, which was to focus on the technological aspects of the WeWork India marketing team. All things website, email marketing & automation, lead flow management & automation, chatbot development, etc. became a part of my everyday. As of now, my knowledge base of tech, website, and automation continues to grow as I improve processes and systems for the WeWork India marketing team.

May 2021 – Sep 2021 · 4 mos

Mar 2020 – May 2021 · 1 yr 2 mos

• The start of the pandemic lead to innovation and improvisation of the ways of working within the marketing team. My role grew from being a regional resource for WeWork India in the West to managing all the 6 cities where we are currently present.
• Since my role involved having human connections and building relationships in person, the growth marketing team improvised on remotely generating leads for all the regions through product marketing, strategizing an effective COVID response, and email marketing to stay in touch with our network. Through email marketing, we were successfully able to generate a cost revenue ration of 1:16

Aug 2019 – Feb 2020 · 6 mos

• My journey at WeWork allowed me to grow further into a more specialized role, which focused purely on acquisition marketing and member growth. Some of the key focuses continued to be events and experiences for new business development, lead gen, and member experience partnerships, as well as market research, competitor analysis, and sharing insights with the digital marketing team on the nuances of micro markets in Mumbai and Pune. Our growing presence in the West gave me the opportunity to manage two cities, increasing the scope and depth of my role.

Dec 2017 – Aug 2019 · 1 yr 8 mos

• I was part of the West regional marketing team at WeWork India that focused on member growth and generating a lead pipeline for the sales team via in-building events and experiences for potential members, channel partner/broker experiences, sponsorship events, member events as well as ATL activities for brand awareness. This role primarily focused on strategizing and implementing micro-marketing and building-level plans to help increase our member base in the West.

Aug 2016 – Dec 2017 · 1 yr 4 mos · Mumbai

• My successful internship at ResellerClub made me a full-time employee for the web services company. I managed all social media marketing accounts across 7 platforms in-house. This included planning and maintaining a social media strategy + content calendar, I continued to be one of the main blog authors and even managed to have one of my 2017 articles to rank 2nd on google search. My role allowed me to learn the basics of Google Analytics, WordPress CMS, reporting and tracking website traffic, as well as using social media listening tools to create boolean based search and listening feeds.

Aug 2015 – May 2016 · 9 mos

• My first career opportunity started off with Directi, where I learned how to use social media platforms such as Facebook, Twitter, LinkedIn, Youtube, etc. for ResellerClub, one of their business units that focused on B2B domains, Webhosting, and website building. My responsibilities also included web service-related research and authoring blog articles for the brand. Over the period of my internship, I developed a deeper understanding of social media tools, reporting, and the basics of SEO from a blog perspective. I also was given the opportunity to run social media performance marketing ads that focused on awareness as well as revenue generation.