Sierra Filucci

Product Manager

San Francisco, California, United States25 yrs 11 mos experience
Highly Stable

Key Highlights

  • Expert in content strategy and editorial leadership.
  • Proven track record in media and entertainment industries.
  • Strong background in journalism and editing.
Stackforce AI infers this person is a Media and Entertainment expert with strong editorial and content strategy skills.

Contact

Skills

Other Skills

BloggingMagazinesContent DevelopmentWeb ContentSocial MediaProofreadingPublishingAP StyleNon-profitsTelevisionOnline JournalismSocial Media MarketingDigital MediaStorytellingManagement

About

Internet-obsessed pop culture lover with journalism chops and merchandising/editing/writing/content strategy skills. Expert in all-things-media: apps, games, TV, and more.

Experience

25 yrs 11 mos
Total Experience
3 yrs 9 mos
Average Tenure
2 yrs 3 mos
Current Experience

Netflix

Merchandising Strategist, Trending and Popular

Mar 2024Present · 2 yrs 3 mos

Google

2 roles

Global Editorial Lead, Apps, Google Play Merchandising

Promoted

Feb 2022Mar 2024 · 2 yrs 1 mo

UX Writer and Content Strategist (via ProUnlimited)

Apr 2021Feb 2022 · 10 mos

  • Content strategy on the Kids & Family team

Self employed

Editorial Consultant and Content Strategist

Oct 2020Apr 2021 · 6 mos

  • Editing, writing, research, and strategy for variety of outlets and companies including National Geographic, Coursera, Cubby (via Apartment Therapy), Healthline, and Fatherly.

Common sense media

4 roles

Editorial Director

Promoted

Jan 2019Oct 2020 · 1 yr 9 mos

  • Define content strategy and goals through data-driven decisions and editorial expertise for consumer-focused brand
  • Lead team and collaborate cross-organizationally
  • Assign, edit, write service journalism
  • Create innovative content and community solutions
  • Represent organization with external business and editorial partners and at regional, national, international events and via press

Executive Editor, Parenting Content and Distribution

May 2015Jan 2019 · 3 yrs 8 mos

  • Oversee all advice content for consumer platform including creating and managing editorial calendar, coordinating social media and newsletter promotions, shaping overall editorial voice and strategy, and developing syndication partnerships.

Executive Editor, Parenting Content

Promoted

Jan 2014May 2015 · 1 yr 4 mos

  • Oversee all advice content for consumer platform, from managing editorial calendar to developing content strategy.

Senior Editor

Jun 2010Jan 2014 · 3 yrs 7 mos

  • Assign and edit reviews of websites, games, apps, TV, and movie reviews.

Marin independent journal

Reporter (Intern)

May 2008Aug 2008 · 3 mos

  • Summer reporting program as part of master's program at University of California's School of Journalism. Wrote front page articles about silver lining of foreclosure crisis, restaurant health reports, artists, and local farms.

Self employed

Freelance Reporter, Writer, Editor

May 2005Jun 2010 · 5 yrs 1 mo

  • Wrote for a variety of publications including the San Francisco Chronicle Magazine, Oakland Tribune, Contra Costa Times, Care.com, Yoga Journal, Oakland Local, Common Sense Media.

University of california press

Assistant Editor

Apr 2002Oct 2005 · 3 yrs 6 mos

  • Assisted executive editor in acquisition of trade and academic titles in sociology, human rights, ethnic studies, and gender studies for top university press.

Kitchen sink magazine

Co-founding Editor

Jan 2001Jan 2004 · 3 yrs · Oakland, CA

Chickclick

Managing Editor

Jan 2000Aug 2001 · 1 yr 7 mos · San Francisco

  • Started as entertainment editor, transitioned to lifestyle and relationships editor, was then promoted to managing editor. Published daily articles, quizzes, and advice for teen girls and young women. Eventually managed a team of six editors.

Education

University of California, Berkeley

Master's degree — Journalism

Mills College

Bachelor of Arts — English

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