May 2024 – May 2025 · 1 yr · Mumbai, Maharashtra, India · On-site

• DIY Onboarding journey -
• ● Launched in-app onboarding journey by implementing progressive web app to integrate with third party platforms
• ● Reduced KYC rejection, increased operational efficiency & user satisfaction by implementing frontend validations
• ● Improved prospect to client conversion by implementing WhatsApp, Email, SMS & IVR marketing Call automation
• ● Rolled out real time account activation by modifying KRA KYC validation process providing faster market access
• ● Liaising with bank and other third party stakeholders to develop API based lead generation to provide seamless UI
• ● Released fast loading lightweight landing page to reduce drop in the lead generation from paid campaigns/ search
• ● Managing a small team of two people ensuring smooth day to day Product Ops.

Jun 2022 – May 2024 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

• Onboarding journey -
• ● Strategised and managed the Omni-channel acquisition funnel, resulting in 50 percent QoQ growth in new client
• ● Powered RM onboarding app with SIP & lump sum stock basket offering with choice of customized product plan
• ● Implemented Google Analytics, Meta conversion, CleverTap integration for better visibility of product marketing
• ● Ensured a seamless experience by implementing features like doc OCR, reverse penny drop, active selfie capture
• Retail Refer & Earn Program -
• ● Launched Pre-login landing page with referral link generation feature increasing referral lead contribution by 100%
• ● Automated payout for one-time benefit and recurring brokerage sharing ensuring timely payout at higher scale
• ● Increased engagement of RnE program by improving UI nudges across the platform with specified user targeting
• Old to New Platform Client Migration & User Adaptation Acceleration -
• ● Managed migration campaign to specific user cohorts based on feature parity, NPS score and revenue analysis
• ● Created open API service for partner platforms to ensure respective client requests to correct backend system

May 2019 – Sep 2020 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

• ● Decreased default rate of loans by decreasing 90 DPD by 35% analysing SMS, retrospective engagement with the platform, affinity to product buckets.
• ● Increased conversion of acquisition funnel by 20% through various channels and defined cohort-specific risk matrics of the in-app lending policy.
• ● Increased credit penetration in B2B business of FMCG and Fresh Segment by leading a pan India team of 200+ members for KYC validation.

May 2018 – Jul 2018 · 2 mos · Bangalore Urban, Karnataka, India

• ● Increased telemarketing efficiency and modular validation of IBNB installations leading a team of 42 members and increased GMV by 13% MoM.
• ● Coordinated with the Tech-Team for implementing an auto dialer facility and OTP facility to minimise on-call time and higher efficacy of Telecallers.

Jul 2017 – May 2018 · 10 mos · Kharagpur, West Bengal, India

• ● Elected by 440 Hall Boarders to represent Nehru Hall of Residence in the Senate Meeting with Honourable Director of the Institute,Dean of Student Affairs and Gymkhana President.
• ● Managed a Budget of INR 1.5 Cr and a team of 37 members to conduct Hall Day, Fresher’s Events, Alumini Meet and coordinated all the activities.
• ● Coordinated with Dean Student Affairs, President TSG and Wardens for various decisions pertaining students’ rules and regulations.

Jul 2016 – May 2017 · 10 mos · Kharagpur, West Bengal, India

• ● Secured Social and Cultural General Championship and Fine-arts Cup with record points in last 67 years; managed fund of INR 12 Lacs judiciously.
• ● Ensured punctual delivery of print and digital publications with an outreach of more than 22,000 students and implemented Bollywood Boulevard arena.

Jul 2015 – May 2016 · 10 mos · Kharagpur, West Bengal, India

• ● Managed the logistics planning and execution of Inter-Hall General Championship events resulting in two Gold, one Silver and Bronze Medal.
• ● Initiated the renovation of Dramatics room, implemented a Set Management System to reduce the expenses on Sets and managed a fund of 6 Lacs.

May 2017 – Jul 2017 · 2 mos · Bangalore Urban, Karnataka, India

• ● Developed chat intents, entities, contexts, setting fulfillments for the bots and training of the bot on the dataset under the direct supervision of CTO.
• ●Created a database for maintaining logs of 1000+ IoT devices installed at the point of service to measure KPI across rented houses and apartments.