Somsubhra GanChoudhuri

CEO

Singapore, Singapore17 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led AI Palette from inception to acquisition.
  • Recognized as a Top 50 Innovator globally.
  • Pioneered AI-driven market intelligence for CPG.
Stackforce AI infers this person is a leader in AI-driven solutions for the Consumer Packaged Goods industry.

Contact

Skills

Core Skills

EntrepreneurshipBusiness StrategyMarket IntelligenceAi TechnologyCustomer ExperienceProject ManagementSales ManagementAccount ManagementMarketing Strategy

Other Skills

Business AnalysisBusiness DevelopmentBusiness Process ImprovementClient Relationship ManagementCommunicationCompetitive AnalysisConsumer InsightsContent MarketingCustomer Relationship Management (CRM)Customer ServiceDesign ThinkingDigital MarketingDigital ProjectsDigital TransformationDyslexic Thinking

About

šŸ‘‹ Hello! I’m Som, the Co-founder and CEO of AI Palette, a pioneering Artificial Intelligence startup headquartered in Singapore. We harness AI to transform the Consumer Packaged Goods (CPG) and F&B industries — delivering real-time consumer trend insights, uncovering hidden motivations, and generating breakthrough product concepts that meet unmet consumer needs. From zero to successful acquisition, I’ve led AI Palette through an incredible journey — scaling the team to 100+ talented individuals, expanding operations across five continents, and partnering with Fortune 500 companies. Along the way, we pioneered a new AI-powered market intelligence category for CPG, shaping how brands innovate in an increasingly fast-moving consumer landscape. Our work has been recognized globally — AI Palette was named a Top 10 CPG Analytics Startup, Best AI Solution for Retail (Entrepreneur Magazine), Top 5 FMCG AI Startup (StartUs Insights), Top 10 Food & Retail Tech Startup (Kickstart Innovation Switzerland), and winner of the NASSCOM Emerge 50 award. We’ve also showcased our technology at major platforms such as the Slingshot, L'OrĆ©al Big Bang Beauty Tech Summit and the World Economic Forum’s AI Transformation of Industries workshop. Before AI Palette, I spent over a decade in sales and strategy, working with some of the world’s largest FMCG brands. My passion for innovation has earned me recognition as a Top 50 Innovator at the World Innovation Congress, Leader of Tomorrow by Tatler magazine, and recipient of the Impact Leader Award by SIAL Malaysia. Beyond entrepreneurship, I co-authored the book ā€œConsumer-based New Product Development for the Food Industryā€, helping shape best practices in product innovation. I’ve been invited to speak at leading global industry events across four continents, including Future Food-Tech, World Knowledge Forum, Food 4 Future, Big Data & AI World, Thaifex, and FUTR Asia, sharing how AI is redefining the future of CPG and F&B. When I’m not building or speaking about the future of food and AI, you’ll find me running barefoot across Singapore or plotting my next adventure šŸŒ šŸš€ Let’s connect and explore how we can shape the future of CPG through AI-driven innovation.

Experience

17 yrs 10 mos
Total Experience
3 yrs 1 mo
Average Tenure
7 yrs 7 mos
Current Experience

Ai palette

Co-Founder & CEO

Nov 2018 – Present Ā· 7 yrs 7 mos Ā· Singapore

  • Ai Palette uses the latest AIĀ  technology to identify consumer trends in real-time, uncovers consumer drivers and motivations, and helps in creating product concepts that meet unmet consumer needs. Its customers are some of the world’s largest CPG companies, like Nestle, Diageo, Coca-Cola etc.
FundraisingBusiness StrategyMarket AnalysisTeam BuildingEntrepreneurship

Entrepreneur first

EFSG4 Founder In Residence

Jul 2018 – Jan 2019 Ā· 6 mos Ā· Singapore

  • Selected as a Fellow in the fourth cohort of Entrepreneur First, Singapore (EFSG4)
  • Entrepreneur First (EF) is where outliers come together. EF brings together extraordinary people to build deep tech startups from scratch. EF helps exceptional individuals to team up, brainstorm and build visionary products, and accelerate through fundraising from the world's best investors. EF is backed by Reid Hoffman (founder of LinkedIn) and Greylock Partners, Mosaic Ventures, Founders Fund, Lakestar and some of the world's best entrepreneurs. The EF Singapore works closely with SGInnovate, the Singapore government’s investment programme that supports innovative deep tech startups.

Givaudan

3 roles

Program Lead Global Sales

Promoted

Sep 2016 – Jul 2018 Ā· 1 yr 10 mos

  • Accomplished driving the development and successful launch of an organization-wide strategic global program aimed at elevating the overall customer experience.
  • Key Contributions:
  • Spearheaded the implementation of strategic initiatives throughout the APAC region, effectively enhancing customer touch-points and optimizing processes.
  • Collaborated closely with key corporate functions to identify areas for improvement and uncover new opportunities to augment customer experience.
  • Led transformative digital projects to streamline business processes and enhance internal IT systems, contributing to increased operational efficiency.
  • Developed compelling corporate communication materials to effectively deliver key messages to valued customers.
Customer ExperienceDigital ProjectsStrategic InitiativesProject Management

Key Account Manager

Jun 2013 – Aug 2016 Ā· 3 yrs 2 mos

  • Cultivated and managed highly profitable relationships with major Consumer Packaged Goods (CPG) clients, ensuring their continued satisfaction and loyalty.
  • Demonstrated a track record of surpassing sales objectives consistently, exceeding growth targets, and driving substantial revenue for the assigned accounts.
  • Enhanced sales pipeline efficiency, proactively identifying and nurturing potential accounts for future growth and business expansion.
  • Pioneered the formulation of a comprehensive growth strategy and road-map for a critical beverage segment, contributing to significant market share gains.
  • Collaborated closely with customer innovation teams to generate innovative new product launch ideas, resulting in successful market introductions and increased customer engagement.
  • Fortified existing client relationships and established new connections with senior management and executive teams within managed client accounts, fostering stronger partnerships.
  • Successfully managed complex customer projects within a multi-disciplinary global team environment, ensuring seamless execution and exceptional outcomes.
Sales ManagementAccount ManagementGrowth Strategy

Management Trainee

Jun 2011 – May 2013 Ā· 1 yr 11 mos

  • Spearheaded and successfully executed strategic projects and marketing initiatives aligned with organizational objectives.
  • Devised a comprehensive account development plan for an under-leveraged account, resulting in significant sales growth and increased revenue.
  • Developed and executed a robust go-to-market strategy, facilitating the successful entry of the company into the food service category.
  • Formulated and implemented a highly effective go-to-market strategy for the food service category, enhancing market penetration and product visibility.
  • Exhibited versatility by being stationed in Singapore for six months, leading the design and implementation of a cutting-edge digital tool for recipe management.
  • Demonstrated strong coordination skills by collaborating with cross-functional teams to execute process improvement initiatives, streamlining operations and enhancing overall efficiency.
Marketing StrategyGo-to-Market StrategyProcess ImprovementProject Management

Shopscribed

Co-Founder

Nov 2014 – Jul 2015 Ā· 8 mos Ā· Bengaluru, Karnataka, India

Yokogawa india limited

Executive

Jul 2006 – Jul 2009 Ā· 3 yrs Ā· Bangalore, India

  • Orchestrated a team of 4 engineers to conceive, design, and implement a cutting-edge plant automation system for a high-stakes project commissioned by the world's largest oil company.
  • Successfully executed and delivered complex control systems projects in collaboration with leading oil and gas companies in both UAE and Saudi Arabia, showcasing proficiency and expertise in the field.

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration (MBA) — Marketing

Jan 2009 – Jan 2011

Anna University

Bachelor of Engineering (BE) — Electronics & Instrumentation

Jan 2002 – Jan 2006

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