Sonakshi Deb Roy

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 5 mos experience

Highly Stable

Key Highlights

Over 6 years of experience in Trust and Safety analysis.
Proven track record in product marketing and successful product launches.
Expertise in market research and go-to-market strategy development.

Stackforce AI infers this person is a Product Marketing and Trust & Safety expert in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing Campaign ManagementTrust And SafetyComplianceRisk Management

Other Skills

AML toolsAnti Money LaunderingAttention to DetailBengaliBloggingBrand AwarenessBusiness Relationship ManagementCommitment towards workCommunicationCompetition ResearchContent MarketingContent StrategyCopywritingCreative Problem SolvingCustomer Marketing

About

As a Product Marketing Manager with a background in Trust and Safety, I bring a unique perspective to the table. With over 6 years of experience in Trust and Safety analysis, I have a deep understanding of the importance of product safety and security, and I leverage that expertise to drive successful product launches and campaigns. In my current role as a Product Marketing Manager, I have gained extensive experience in market research, product positioning, and go-to-market strategy development. I have a proven track record of creating compelling marketing messaging and content that resonates with target audiences, and I enjoy working collaboratively with cross-functional teams to drive results. Prior to transitioning into product marketing, I spent 6 years working as a Trust and Safety Analyst, where I honed my ability to identify and mitigate risk in complex online environments. In this role, I developed a deep understanding of the importance of user safety and privacy, it has given me a unique perspective on how to build trust with customers and ensure that products are safe and secure.

Experience

8 yrs 5 mos

Total Experience

2 yrs 1 mo

Average Tenure

Current Experience

Lets flo

Marketing Manager

Aug 2024 – May 2025 · 9 mos · Bangalore Urban, Karnataka, India · Hybrid

Gumstack

Product Marketing Manager

May 2022 – May 2024 · 2 yrs · Bengaluru, Karnataka, India · Remote

1. Develop and execute go-to-market plans for new products and features.
2. Conduct market research to identify customer needs and preferences.
3. Collaborate with cross-functional teams to develop product positioning and messaging.
4. Create marketing collateral such as sales enablement materials, product videos, and case studies.
5. Develop and execute demand generation campaigns to drive product adoption and revenue growth.
6. Monitor and analyze key performance metrics to continuously improve marketing effectiveness.
7. Manage relationships with external partners and vendors to support product marketing initiatives.
8. Contribute to product roadmap and strategy by providing customer and market insights.
9. Stay up-to-date with industry trends and competitive landscape to identify opportunities and threats.

go-to-market strategymarket researchproduct positioningmarketing collateraldemand generation campaignsperformance metrics+3

2 roles

Trust and Safety Consultant

Promoted

Nov 2019 – Apr 2022 · 2 yrs 5 mos

The Safety and Recovery Consultant is responsible for receiving, processing, investigating, and resolving fraudulent cases, Terms of Service violations and escalated customer facing issues. Report and reconciliation of disputes as well as minimizing risk and loss is essential in this position. The position is expected to complete inquiries in a timely and precise manner.
Responsibilities:
1. Research and resolve all issues related to terms of service violations.
2. Effectively identify problems and issues by performing relevant research using the appropriate tools.
3. Able to manage internal escalations received for fraud and all other disputes.
4. Responsible for research and resolution of internal and external issues that support LinkedIn’s Privacy Policy and User Agreement.
5. Effectively recognize problems by performing relevant research and data analysis using appropriate tools, resources and internal and external subject matter experts.
6. Drive efficiency gains by identifying and taking actions on gaps in existing workflows.
7. Participate in cross-functional, global initiatives by identifying potential current or future site-related risks and driving recommendations to resolution.
8. Establish effective cross-functional working relationships across multiple business units and organizational levels.
9. Consistent and appropriate sense of urgency combined with proper discretion in resolving issues.
10. Attend ongoing industry and/or professional development training.
11. Offer feedback to management regarding necessary changes and updates; including updates and tool functionality.

fraud investigationdata analysisrisk managementcross-functional collaborationTrust and Safety

Safety Operations Specialist

Sep 2018 – Nov 2019 · 1 yr 2 mos

The Safety Operations Support Specialist is responsible for receiving, processing, investigating, and resolving fraudulent cases, Terms of Service violations and escalated customer facing issues. Report and reconciliation of disputes as well as minimizing risk and loss is essential in this position. The position is expected to complete inquiries in a timely and precise manner.
Responsibilities:
1. Primary responsibility for research and resolution of internal and external issues that support LinkedIn’s Privacy Policy and User Agreement.
2. Effectively recognize problems by performing relevant research and data analysis using appropriate tools, resources and internal and external subject matter experts.
3. Drive efficiency gains by identifying and taking actions on gaps in existing workflows.
4. Participate in cross-functional, global initiatives by identifying potential current or future site-related risks and driving recommendations to resolution.
5. Establish effective cross-functional working relationships across multiple business units and organizational levels.
6. Consistent and appropriate sense of urgency combined with proper discretion in resolving issues.
7. Attend ongoing industry and/or professional development training.
8. Offer feedback to management regarding necessary changes and updates; including updates and tool functionality.

fraud investigationdata analysisrisk managementcross-functional collaborationTrust and Safety

Amazon

2 roles

Sanctions and Compliance Specialist (ERMC Variable)

Promoted

Dec 2016 – Aug 2018 · 1 yr 8 mos

Take appropriate action on investigated transactions based on established SOPs and third party tools
Part of the maiden batch of Lexis-Nexis Bridger Team
Document the action takes by detailed annotations.
Tier 3: QA of investigations done by others
Using AML tools for investigation

transaction investigationAML toolsdocumentationCompliance

Risk investigator

Jun 2016 – Nov 2016 · 5 mos

Investigate suspicious activity and behaviour that could pose a risk to our customers on the Amazon EU websites
Take appropriate action to identify and help minimise the risk posed by fraud pattern and trends
Participate in ad hoc projects and assignments
To communicate via email/telephone with our EU merchants to analyse risk

risk investigationcustomer communicationRisk Management