Sonali Bora — Business Development Executive
I lead strategic partnerships and GTM for Persistent Systems across EMEA, working closely with hyperscalers and data, platform, and AI ISVs. My role is centred on building strong, long‑term partnerships and working together to take joint solutions to market. I collaborate with partners such as AWS, Databricks, Snowflake and platform ISVs to shape offerings, align priorities, and support co‑sell motions across the UK and Europe. I work closely with partner organisations, account teams, solution leaders, and marketing to ensure partner‑led GTM is well aligned, credible with customers, and effective in market — particularly across cloud, data platforms, integration, and AI‑led transformation. Always happy to connect with people interested in building partnerships, co‑selling in EMEA, or shaping joint solutions that work for customers and teams on both sides.
Stackforce AI infers this person is a SaaS marketing expert with a focus on strategic partnerships and digital engagement.
Location: Gurugram, Haryana, India
Experience: 10 yrs 5 mos
Skills
- Strategic Partner Relationship Management
- Partner Development
- Brand Marketing
- Product Marketing
- Content Strategy
- Marketing Strategy
- Event Marketing
- B2b Marketing
- External Communications
- Customer Engagement
Career Highlights
- Expert in building strategic partnerships across EMEA.
- Proven track record in co-selling with hyperscalers.
- Strong background in digital marketing and brand strategy.
Work Experience
Persistent Systems
Partner Development Manager - EMEA (1 yr)
Indian Institute of Management, Lucknow
MBA Graduate Student (10 mos)
Ibexlabs
Senior Manager - Digital, Brand and Content Marketing (2 yrs 2 mos)
Sarcon
Digital Marketing Manager (1 mo)
Actsoft Inc
Content Writer (5 mos)
Capgemini
Digital Marketing Specialist - Group Digital and Content (3 yrs 10 mos)
Social Media Consultant (1 yr 6 mos)
Beehive Communications Pvt. Ltd. A Publicis Worldwide Company
Digital Brand Manager (1 yr 1 mo)
Microsoft
Marketing Associate - Developer and Platform Evangelism, Audience Marketing (3 yrs 8 mos)
Education
Executive MBA at IIM Lucknow IPMX (One Year MBA)
Bachelor of Engineering at Savitribai Phule Pune University
at St. Joseph's Convent Bhopal