Sonali Bora

Business Development Executive

Gurugram, Haryana, India10 yrs 5 mos experience

Key Highlights

  • Expert in building strategic partnerships across EMEA.
  • Proven track record in co-selling with hyperscalers.
  • Strong background in digital marketing and brand strategy.
Stackforce AI infers this person is a SaaS marketing expert with a focus on strategic partnerships and digital engagement.

Contact

Skills

Core Skills

Strategic Partner Relationship ManagementPartner DevelopmentBrand MarketingProduct MarketingContent StrategyMarketing StrategyEvent MarketingB2b MarketingExternal CommunicationsCustomer Engagement

Other Skills

Business CommunicationsIntercultural ManagementBusiness KnowledgeIntercultural SkillsExternal AgenciesGoogle AdsCommunicationMarketing MaterialsKey Performance IndicatorsPartner Relationship ManagementEvent Marketing StrategyMarketing CampaignsTeam ManagementConsultative SellingDigital Marketing

About

I lead strategic partnerships and GTM for Persistent Systems across EMEA, working closely with hyperscalers and data, platform, and AI ISVs. My role is centred on building strong, long‑term partnerships and working together to take joint solutions to market. I collaborate with partners such as AWS, Databricks, Snowflake and platform ISVs to shape offerings, align priorities, and support co‑sell motions across the UK and Europe. I work closely with partner organisations, account teams, solution leaders, and marketing to ensure partner‑led GTM is well aligned, credible with customers, and effective in market — particularly across cloud, data platforms, integration, and AI‑led transformation. Always happy to connect with people interested in building partnerships, co‑selling in EMEA, or shaping joint solutions that work for customers and teams on both sides.

Experience

10 yrs 5 mos
Total Experience
2 yrs 4 mos
Average Tenure
1 yr
Current Experience

Persistent systems

Partner Development Manager - EMEA

May 2025Present · 1 yr · Gurugram, Haryana, India · Hybrid

  • In my role as Partner Development Manager, I'll be working with strategic partners --AWS, Microsoft, Google Cloud, Databricks, Appian, Zscaler, Outsystems, ans others -- to co-create and co-sell innovative solutions for our customers in Europe.
Strategic Partner Relationship ManagementPartner Development

Indian institute of management, lucknow

MBA Graduate Student

Apr 2024Feb 2025 · 10 mos · Noida, Uttar Pradesh, India · On-site

  • MBA student pursuing the International Program for Management Executives (IPMX) from the Indian Institute of Management - Lucknow.
  • IPMX, consistently ranked as one of the top 5 MBA programs in India is custom-designed for professionals with minimum 5 years of work experience, to prepare them for senior management roles in the industry. The IPMX Class of 2024-25 is the 17th batch.
Brand MarketingProduct MarketingBusiness CommunicationsIntercultural ManagementB2B MarketingBusiness Knowledge+2

Ibexlabs

Senior Manager - Digital, Brand and Content Marketing

Jan 2022Mar 2024 · 2 yrs 2 mos · Remote · Remote

  • Ibexlabs is an AWS Advanced Consulting Partner, that provides managed cloud services to greenfield, startup, and SMB customers in North America.
  • Labra by Ibexlabs is a SaaS platform that enables ISVs and Consulting Partners to grow their business through cloud marketplaces, by accelerating the co-sell flywheel.
  • 🔹 With a wealth of experience, I have the expertise to create compelling brand stories and deliver them to the right audiences, driving engagement and growth.
  • 🔹 From concept to execution, I'm the driving force behind innovative digital campaigns that breathe life into brands, harnessing the latest trends to create lasting impressions.
  • 🔹 Collaborating with diverse teams is my forte, harmonizing efforts for outstanding user experiences, lead generation, and achieving ambitious sales milestones.
  • 🔹 Beyond the numbers, I'm all about people – nurturing connections with influencers, stakeholders, and tech pioneers to elevate our brand's influence and market share.
External CommunicationsContent StrategyExternal AgenciesGoogle AdsCommunicationMarketing Materials+9

Sarcon

Digital Marketing Manager

Sep 2021Oct 2021 · 1 mo · Remote

  • Sarcon is a cutting-edge event technology company that powers virtual, hybrid and physical events of all sizes and across industries.
  • Functional areas: Digital Marketing | SEO | Social Media Marketing | Content Writing | Campaign
  • Management | Email Marketing | Influencer Marketing | Branding | Lead Generation
External CommunicationsCommunicationMarketing MaterialsEvent MarketingKey Performance IndicatorsEvent Marketing Strategy+1

Actsoft inc

Content Writer

Apr 2021Sep 2021 · 5 mos · Remote

  • Develop marketing content on Cloud services, Big Data and Analytics to serve as conversation starters for clients.
Communication

Capgemini

2 roles

Digital Marketing Specialist - Group Digital and Content

Promoted

Apr 2016Feb 2020 · 3 yrs 10 mos

  • Digital Channel and Content Strategy: Spearheaded channel and content strategy for digital and social media platforms, targeting decision-makers and senior management of B2B companies.
  • Podcast: Launched Capgemini's first podcast on Spotify featuring monthly conversations on Innovation with business and tech leaders.
  • Community Building: Successfully leveraged online channels to build an online community of subject experts, business leaders and influencers in the Mobility, and Big Data ecosystem.
  • Marketing Campaigns: Launched large-scale marketing campaigns for Big Data, Cloud, Cybersecurity, and Mobility services for global B2B clients.
External CommunicationsExternal AgenciesCommunicationMarketing MaterialsB2B MarketingEvent Marketing+5

Social Media Consultant

Sep 2014Mar 2016 · 1 yr 6 mos

  • Social Media Strategy: Steered social media channel strategy to complement the launch of Capgemini Insights and Data (previously Business Information Management).
  • Influencer Interaction: Built an online community of Big Data subject experts across digital platforms.
  • Marketing campaigns: Support marketing stakeholders with social media campaigns for partner events and solution launches.
External CommunicationsExternal AgenciesCommunicationMarketing MaterialsB2B MarketingEvent Marketing+4

Beehive communications pvt. ltd. a publicis worldwide company

Digital Brand Manager

Jul 2013Aug 2014 · 1 yr 1 mo · Mumbai Area, India

  • Brand Manager for consumer brands spanning Hospitality, Education, Consumer Products and Retail.
  • Led a team of client servicing, content, social media, and creative design associates to develop and maintain the digital presence of clients.
External CommunicationsExternal AgenciesCommunicationMarketing MaterialsKey Performance IndicatorsCustomer Engagement+1

Microsoft

Marketing Associate - Developer and Platform Evangelism, Audience Marketing

Jul 2009Mar 2013 · 3 yrs 8 mos · Bengaluru Area, India

  • Microsoft Student Ambassador Program: Organize outreach programs for college students and developers on new Microsoft tools like Visual Studio.
  • Marketing events: Organize bootcamps and hackathons for Student Ambassadors from across India to share technical knowledge and program updates.
Communication

Education

IIM Lucknow IPMX (One Year MBA)

Executive MBA — Brand Marketing

Mar 2024Feb 2025

Savitribai Phule Pune University

Bachelor of Engineering — Information Technology

Jan 2005Jan 2009

St. Joseph's Convent Bhopal

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