Sonali Patil

Product Manager

Pune, Maharashtra, India4 yrs 1 mo experience

Key Highlights

Led successful product marketing initiatives in B2B SaaS.
Improved brand awareness by 83% through strategic marketing.
Expert in crafting compelling product narratives and GTM strategies.

Stackforce AI infers this person is a Product Marketing expert in B2B SaaS and Fintech sectors.

Contact

Skills

Core Skills

Product MarketingContent StrategyMarketing Strategy

Other Skills

Demand GenerationEvent MarketingSocial Media MarketingContent CreationPPC ManagementCanvaContent MarketingGo-to-Market StrategyCross-functional CoordinationResearch & AnalysisStrategic PlanningConfluenceJiraApolloCommunication

About

Building product narratives, GTM strategies, and content that tells stories. Hey 👋 I'm Sonali. I’m a product marketer with 3+ years of experience in B2B SaaS and software services. I’ve led product positioning, GTM research, content strategy, and demand generation for fintech, IoT, and Industry 4.0 SaaS products. My experience includes rebranding initiatives, developing messaging frameworks, and creating high-performing marketing assets — including landing pages, case studies, sales decks, and demo scripts. helped company build marketing functions from the ground up, working closely with cross-functional teams across product, sales, and design to drive measurable outcomes like increased traffic, engagement, and lead generation. I am good in - Research - Product Positioning - Messaging - GTM - Strategic Content Tools I've Worked on: CMS, Google Analytics, JIRA, Apollo.io, Canva, Google Ads, SEMRush Beyond work currently I am exploring journaling. If you’re building something meaningful and need someone who understands both tech and human thinking, I’d love to connect.

Experience

4 yrs 1 mo

Total Experience

1 yr

Average Tenure

1 yr

Current Experience

Advance solutions corp. (advance)

Product Marketing Associate

May 2025 – Present · 1 yr

Incerro

Marketing - Outreach

Feb 2024 – Apr 2025 · 1 yr 2 mos · Pune, Maharashtra, India

Thingsup

Product Marketing Manager

May 2023 – Sep 2023 · 4 mos · Pune, Maharashtra, India

Thingsup - IoT platform for real-time smart monitoring in manufacturing/logistics
● Wrote product landing page copy; created brochures and 1-pagers for sales teams
● Managed event marketing operations incl. vendor coordination and booth assets
● Built and led a small marketing team to execute demand generation

Product MarketingContent StrategyDemand GenerationEvent Marketing

Analyticsfox softwares pvt. ltd.

Icebreaker (Marketing Manager)

Aug 2021 – Mar 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India

Marketed ezPayout – a fintech tool for channel partner management
● Created brand kit; improved brand awareness by 83%
● Developed content across blogs, social, email, and video — drove 73% web traffic growth
● Conducted competitor analysis and product research to support GTM
● Produced pitch decks, demo videos, case studies, and sales collaterals
● Managed PPC campaigns — reduced CPC by 40% and generated B2B leads
● Led event marketing end-to-end, from planning to on-ground execution

Social Media MarketingProduct MarketingMarketing StrategyContent Creation