Aug 2022 – Jul 2023 · 11 mos · India · Hybrid

• I write copy that helps brands establish and grow their social media presence.
• Along with that, pro-active thinking, planning, and execution to keep them ahead of the competition is one of the primary requirements of my current role.
• Then comes the planning, designing, and execution of on-ground events and activities to increase brand visibility, engagement, and conversion rates.
• Along with those mentioned above and more, regular jobs include writing copy for ad scripts for radio and other channels, client deck presentations, MR banners, Google ads, and website revamps.
• I interact with clients to better understand the requirement and brief, thus creating impactful work in an impressive turnaround time.

May 2021 – Mar 2023 · 1 yr 10 mos · Jaipur, Rajasthan, India · On-site

• Building on my passion for writing, I expanded my role at Innovana Thinklabs Ltd., moving beyond content creation to identifying content gaps and developing actionable strategies to address them. My approach evolved to become more data-driven and research-based, ensuring that every piece of content was both creative and impactful.
• I worked closely with top-level management and leaders, which gave me a deeper understanding of the strategic purpose behind my writing. My collaboration extended to the SEO and analytics teams, allowing me to interpret data, track content trends, and refine our approach based on measurable results. This shift enabled me to move from simply optimizing blogs for SEO to leveraging insights for more effective content planning.
• My writing scope also broadened to include video scripts, infographics, and close collaboration with the social media team, building on the skills I had developed in previous roles. These collective efforts led to increased website traffic, a stronger lead pipeline, and higher revenue generation.
• As I grew into a larger leadership role, I managed the entire content lifecycle—from identifying requirements and ideating concepts, to developing, executing, and analyzing content, and continuously refining our strategy. This end-to-end ownership prepared me to take on new challenges in the next phase of my career.

Oct 2019 – May 2021 · 1 yr 7 mos · Jaipur, Rajasthan · On-site

• I took a leap of faith by joining Rananjay Exports, a jewelry manufacturing and exporting firm, where I ventured into the world of content writing. It was here that I discovered the immense power of words, realizing that while direct communication can make an impact, well-crafted content can reach unimaginable heights.
• Initially writing for leisure, I soon honed my skills in web content writing. I learned the nuances of SEO, including the strategic use of keywords, and mastered various content formats. I also gained expertise in repurposing content and creating effective content calendars. This experience truly unleashed my creative writing potential, as my articles began trending in the top 10 search results and my emails achieved higher open and interaction rates. I focused primarily on a topic close to my heart—ethics in jewelry making for sustainable living.
• As I took on a larger role, I led content strategy initiatives, driving brand engagement and visibility. This leadership experience prepared me for the next chapter in my career journey.

Jun 2018 – Aug 2019 · 1 yr 2 mos · Jaipur, Rajasthan · Remote

• I began my career with Educational Initiatives, delving into the K-12 education sector in India. My role focused on identifying learning gaps and implementing effective solutions to bridge these gaps.
• I collaborated with subject matter experts from various schools to understand the challenges they faced, particularly the disconnect between comprehensive classroom teaching and the expected outcomes. By introducing tailored solutions, I helped schools enhance their educational results.
• Throughout this journey, I discovered the significant gap between learning and understanding, highlighting the need for an education system that fosters true academic engagement.
• As I grew into this role, I collaborated with these SMEs and decision makers to expand our impact across more schools, driving innovation in educational practices. This experience equipped me with valuable insights and skills, paving the way for my next career move.