Feb 2023 – Dec 2024 · 1 yr 10 mos · India · On-site

• Chitrolab is a lifestyle brand, catering to various requirements from trendy clothes to funky accessories for all.
• Wrapped up due to scalability path, and the capital infusion required.
• Thanks to the team and stakeholders for the support.

Dec 2022 – Oct 2024 · 1 yr 10 mos · Delhi, India · On-site

• Developed and launched new Go-to-Market (GTM) strategies from scratch, contributing to a ~10%
• MoM revenue growth through innovative market entry and engagement tactics.
• Optimized campaign performance by managing budgets, integrating brand positioning, and executing
• creative assets, including videos across paid channels for more targeted users cohort relevancy and
• traffic gaining ~15% increase in CTR
• Forged strategic B2B alliances with BNPL partners, affiliates, and corporates, resulting in ~14% QoQ
• revenue growth and an ~11% increase in conversion rates.
• Strengthened brand partnerships with GPAY, PHONEPE, PAYTM, and affiliates, boosting visibility,
• driving app traffic, and increasing user engagement, resulting in ~8% MoM growth in new acquisitions.
• Analyzed consumer behavior and enhanced partnerships with affiliates like TATA 1Mg, Pharmeasy, and
• Medibuddy, driving a 5% increase in returning users (RTU).
• Created customer engagement programs with curated deals, offers, and vouchers, leading to a 15% rise in average order value (AOV) and improved user retention.
• Collaborated with cross-functional teams to drive projects such as awareness outreach, app-shop
• optimization, ~20% customer acquisition cost (CAC) reduction, and sales funnel improvements,
• enhancing business growth.

Nov 2021 – Sep 2022 · 10 mos · Kolkata metropolitan area, West Bengal, India

• Led business growth initiatives in Pan India by streamlining partner outreach and relationship
• management, driving revenue maximization ~20% increase in supply and ~30% increase in utilization,
• Formed strategic alliances with 40+ brands across banking, BFSI, e-commerce, and healthcare sectors,
• generating ~11% of overall revenue Q-o-Q.
• Executed ATL and BTL marketing campaigns, created regional marketing strategies, and improved
• customer engagement through offers and activations, contributing to a 15% monthly revenue increase.
• Enhanced customer experience by collaborating across departments to reduce complaint resolution
• time by 30%, improving retention and satisfaction.
• Increased profitability to ~6% by reducing discounts, re-engaging churned users, and boosting brand
• visibility through targeted promotional efforts.

Oct 2019 – Nov 2021 · 2 yrs 1 mo · Kolkata

• As a Marketing Manager, my job responsibilities include Core Marketing Activities from Strategising to Execution.
• Brands -
• 1)Koshe Kosha
• 2)Gossip - Your Neighborhood RestoPub
• 3)Bowlfull - Globe in a Bowl
• Review final layouts and suggest improvements as needed for online and offline branding activities.
•  Growth in orders and engagement with M-o-M increase for the brands (E-Commerce Platforms and Direct Orders)
•  Formulate, direct, & coordinate marketing activities and policies to promote products and services, working with different stakeholders.
•  Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
•  Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
•  Competitor Analysis

May 2019 – Jan 2020 · 8 mos · India · Remote

• 5 Cloud Kitchens across Delhi and Bengaluru.
• Generating business via aggregators and brand activations.

Dec 2018 – Sep 2019 · 9 mos · Kolkata, West Bengal, India

• 1) Marketing And Communication Development- to develop new initiatives or strategy sales of our outlets for footfall and revenue increase.
• 2) Brand Marketing And Business Development- Corporate Tie-up, Corporate Event Participation for increasing Brand Visibility and Brand Awareness
• 3) Developing New Business Initiatives- Generative new business ideas and leads for external revenue generation
• 4) Market Research- Keeping track of Competitors and Other Brands Activities for Proper Marketing. Measurements
• 5) Team Management- Managing a team of Member including Graphics, Digital Marketing, Corporate and Event Executives for proper implementation of Action with Adhering to Company’s Vision.
• Managing Blue Collar Staffs- For proper execution of Campaigns, Events and other Marketing Activities.

Feb 2018 – Dec 2018 · 10 mos · Kolkata Area, India

• 1) Business Development Branded Products- New Initiatives in the furniture vertical, TATA PRAVESH, focusing on promotion, visibility , awareness and other offerings.
• 2) Sales & Operations- Generating revenue from different sources Retail and Enterprise with focusing on Post Sales Service.
• 3) Marketing And Branding of Branded Products – Participating in Interior Events and other Fairs for Marketing of the brand while explaining the facilities to Individuals.
• 4) Market Research (Upcoming And Existing Brands Initiatives)
• 5) Team Management- Managed a team of 4 Retails Executives And 1 Enterprise Executive to drive sales on both ends.

Jan 2017 – Dec 2018 · 1 yr 11 mos · Kolkata Area, India

• 1) Business Development Branded Products. (TATA Pravesh, TATA Re-bar)
• 2) Sales & Operations For the given Territory
• 3) Marketing And Branding of Products (TATA Pravesh, TATA Re-bar)
• 4) Generating Revenue in New Business Pockets.
• 5) Market Research
• 6) Team Management.

Jan 2017 – Jun 2017 · 5 mos · India · Hybrid

• GPS IoT for vehicles.
• Target Audience- Truck Owners, Schools, Car Owner

Mar 2016 – Aug 2016 · 5 mos · Greater Kolkata Area

• I was promoted to this role from the IJP initiated by my current employer i.e. Practo Technologies.
• Roles & Responsibilities
• ● Meet prospective clients, execute effective product demonstrations, emphasizing product
• features and benefits with focus on the value of the solution
• ● Prospect, educate, qualify, and generate interest for Sales Opportunities
• ● Develop and accomplish a lead generation plan including Outbound and Inbound prospect
• management.
• ● Participating in conferences, representing the company for brand awareness
• ● Maintaining and expanding the database of prospects for the organization
• ● Providing suggestions to improvise on sales and marketing strategies

Mar 2015 – Feb 2016 · 11 mos · Greater Kolkata Area

• Worked as a content field executive for 11 months out of which 6 months were in Delhi and was eventually promoted as a Senior Sales Officer.

Nov 2014 – Jan 2015 · 2 mos · Greater Kolkata Area

• My job was to increase awareness of the company and helping the company to get more business by collecting informations from different sources and generating prospecting leads.