Sparsh Rathi

Product Manager

Gurugram, Haryana, India2 yrs experience

Highly StableAI ML Practitioner

Key Highlights

Led high-complexity digital product journey with 30K+ active users.
Developed GenAI WhatsApp agent driving 97K users in weeks.
Expert in consumer-facing products with a focus on personalization.

Stackforce AI infers this person is a Product Manager specializing in Fintech and AI-driven consumer products.

Contact

Skills

Core Skills

Product ManagementProduct StrategyGenerative Ai (genai)StrategyBusiness Analysis

Other Skills

Go-to-Market StrategyUser journey mappingConversational AIMicrosoft ExcelCustomer ExperienceProduct MarketingJiraFigma (Software)D2CE-CommerceGrown & retentionAgile MethodologiesBusiness Requirements (BRD/ BRS)Artificial Intelligence (AI)Problem Solving

About

I’m a Product Manager building at the intersection of digital products and AI — currently at SBI Life, where I’ve owned end-to-end a high-complexity digital product purchase journey (10+ integrated APIs, 30,000+ active users), and contributed to SBI Life’s GenAI WhatsApp conversational platform built in partnership with McKinsey & Company and Sarvam AI. The AI platform drove 97K users, 2.97M messages, and 31 average messages per user within weeks of launch — with Product Q&A rated the most valuable feature by 85%+ of prototype testers. Most of my work sits at the boundary between complex product logic, user research, and cross-functional execution. Before SBI Life, I worked as a Summer Associate at Bain & Company across M&A, consumer brand strategy, and benchmarking projects spanning APAC and the Middle East. My interest lies in consumer-facing products — the kind that serve millions of users, where personalisation, funnel design, and user experience decisions compound at scale. sparshrathi98@gmail.com

Experience

2 yrs

Total Experience

2 yrs

Average Tenure

2 yrs

Current Experience

Sbi life insurance co. ltd.

Associate Product Manager — Digital Products & AI | Business Strategy

Jun 2024 – Present · 2 yrs · Mumbai · On-site

(A) Digital Purchase Journey | Partners: TCS, HumanX Led end-to-end product for SBI Life's digital checkout funnel — 10+ APIs, non-linear decision trees, 30K+ MAU
Authored BRDs for 10+ funnel modules (quote generation, eligibility, checkout, application, eKYC) — covering Figma flows, edge cases, and granular UI specs
Architected a profile-triggered dynamic form personalization engine — 52 conditional modules rendered in real time, improving first-time-right submissions and cutting onboarding TAT by 7 days
Built a real-time eligibility & recommendation engine (4 outcomes: qualified / mismatched / cross-sell / ineligible) — reducing post-purchase cancellations and lifting conversion rate
Led a 25-member cross-functional pod (Eng, Design, QA) across parallel workstreams
(B) Field Assistant Platform (GenAI / Agentic AI) | Partners: McKinsey & Company, Sarvam AI
Shipped 0-to-1 GenAI WhatsApp conversational agent with Sarvam AI — multilingual agentic LLM + RAG — driving 97K WAU, 2.97M messages, 31 msgs/user in 4 weeks; Q&A rated 5/5 by 85%+ of testers against a 1,200-query golden eval set
Authored AI PRD for Sales Pitch Assistant — prompt-chain decision trees across 6 inputs, 10-stage dialog flow, function calling integration — reducing hallucination rate to <10%
Designed 11-persona system-prompt framework with persona-goal matrix as RAG knowledge layer; PII redaction per DPDP compliance
Conducted field interviews across Delhi, Kolkata & Mumbai — synthesizing frontline pain points into feature scope for Drop 1

Go-to-Market StrategyUser journey mappingProduct ManagementProduct Strategy

Bain & company

Summer Associate

Apr 2023 – Jun 2023 · 2 mos · Gurugram, Haryana, India · On-site

Analysed brand and marketing strategy of a ~$50Bn consumer goods company, suggesting high ROI D2C initiatives
Evaluated 100+ companies across 24 KPIs in live gaming and streaming space for further due diligence in the M&A process
Developed a benchmarking model comparing 25 APAC & Middle East countries, influencing government policy framework
Developed scalable quality check models using Alteryx and Excel for the Tableau toolkit, and ensured zero defect deliverables
Collaborated with cross-cultural teams to deliver short deadline projects by prioritising and working backwards from deadline

Go-to-Market StrategyMicrosoft ExcelStrategyBusiness Analysis