Dec 2021 – Dec 2022 · 1 yr · Bengaluru, Karnataka, India

May 2020 – Jun 2021 · 1 yr 1 mo

• As a Digital Marketing Specialist, I am responsible for:
• Conceptualize and implement social media and digital media campaigns for CropIn through Blogs,
• Twitter, Facebook, Google Plus, YouTube, Linkedin, Pinterest, Instagram and other strategically
• relevant online properties
• Plan and execute social media strategies on various platforms like web, SEO/SEM, Marketing
• database, email, and online campaigns
• Work closely with designers and developers to ensure that the designs are properly built and
• implemented
• Assist the creative team in developing innovative digital marketing ideas that engage audiences
• Conduct competitive analysis studies on competitors, including digital footprint analysis
• Making monthly Analytics report to measure/review performance of the campaigns & optimizing
• accordingly
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and
• best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Ideate and execute social media campaigns to meet specific business objectives

Apr 2018 – May 2020 · 2 yrs 1 mo

• CropIn Technology is a leading Ag-tech organization that provides SaaS based solutions to agribusinesses globally. CropIn enables its clients to analyze and interpret data to derive real-time actionable insights on standing crop, thus enabling businesses to utilize technology to effectively drive their initiatives around Digitization, Compliance, Sustainability and Traceability.
• CropIn has digitized over 3.1 million acres of farmland, enriched the lives of nearly 2.1 million farmers, gathered data on 265 crops and 3,500 crop varieties. The SaaS-based solutions offered by CropIn are crop and location agnostic.

Feb 2017 – Apr 2018 · 1 yr 2 mos · Pune Area, India

• Responsible for developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
• http://www.opcito.com/

Sep 2015 – Feb 2017 · 1 yr 5 mos

• Sokrati is India’s leading ad technology and analytics company and Google’s largest preferred partner in India. Led by ex-Amazonians and ex-Googlers, Sokrati has built proprietary algorithms to manage performance driven marketing spends on paid search, social and display networks. Today, Sokrati drives over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. Several top brands in e-commerce, travel and finance sectors across India and USA enjoy higher conversion rates with Sokrati’s digital marketing and analytics platform. Sokrati has been named as one of the ‘Top 20 Hottest Technology Startups’ in India by Techcircle.

Sep 2015 – Feb 2017 · 1 yr 5 mos

• Responsible for day to day operations of client accounts, requiring interaction with both internal and external stakeholders.
• Understanding client goals, creating and executing strategies to exceed these goals. Preparation and analysis of performance reports & review with clients.
• Providing strategic insights on thelanding page, ad creative etc.
• Spot new opportunities for account expansion & optimization.

Sep 2014 – Sep 2015 · 1 yr · India

• Design, develop, document and test VBA code to automate manual processes
• Manage ad hoc data requests and projects relating to their respective client.
• Ensure smooth transition of support, enhancement, and maintenance.
• Responsibilities meet with end users to learn and analyze current processes

Sep 2013 – Sep 2014 · 1 yr · Bangalore