Srimanth Venkatachalam

Digital Marketing Specialist

Bengaluru, Karnataka, India9 yrs experience

Key Highlights

  • Over seven years of digital marketing experience.
  • Expertise in strategic planning and implementation.
  • Proven track record in performance marketing.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Business Intelligence and Performance Marketing.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingBusiness Intelligence (bi)Digital StrategyBusiness DevelopmentCustomer Relationship Management (crm)

Other Skills

Bid ManagementBusiness ConsultingBusiness StrategyBusiness TransformationBusiness-to-Business (B2B)Competitive AnalysisConsumer BehaviorContent MarketingDecision-MakingDigital MediaDigital adoptionEmail MarketingGo-to-Market StrategyGoogle AdsGoogle Analytics

About

At the age of ten, I aspired to enlist in the Indian Army; however, an unforeseen series of events redirected my passion toward marketing and analytics. As an MBA graduate, I possess a comprehensive understanding of the interdependence between business analytics and digital marketing. My areas of expertise include fostering organizational growth through effective operational leadership and team management in my previous roles at multinational corporations and mid-sized enterprises within the IT services, advertising, and real estate sectors. My experience as a marketing specialist and analyst has enriched my understanding of the factors that contribute to successful business practices. I am proficient in management, requirement elicitation, prioritization, scope comprehension, gap analysis, and stakeholder analysis. My skills also encompass brand development, product direction, market expansion, demand generation, and performance marketing throughout the lifecycle of a company. In addition to my professional pursuits, I am passionate about storytelling, cycling, and hiking. I invite discussions on backpacking through the breathtaking regions of South India, as I enjoy travel and seek to acquire new knowledge continually. Cooking serves as a reflective and restorative practice in my life. Should you wish to engage in a conversation about coffee, I would be pleased to discuss your interests, explore your company's strategic plans, and share insights regarding marketing success stories. I am a technologically adept digital marketer, transitioning from a traditional marketing background. My core competencies include the strategic planning and implementation of systematic business growth initiatives and executing digital marketing campaigns that focus on performance enhancement, supported by over seven years of industry experience.

Experience

9 yrs
Total Experience
1 yr 4 mos
Average Tenure
8 mos
Current Experience

Isocrates inc.

Senior Campaign Manager

Oct 2025 – Present · 8 mos · Remote

Thinktech

Digital Marketing Analyst

Jul 2023 – Sep 2025 · 2 yrs 2 mos · Canada · Remote

Business Intelligence (BI)KlaviyoStrategic PlanningMarketing AutomationResearch and Development (R&D)Digital adoption+5

Dynapt

Business Analyst - Digital Strategy

Oct 2022 – Jun 2023 · 8 mos · Delhi, India · Remote

  • During my tenure with Dynapt, I had the privilege of serving as a Business Analyst - Digital Strategy for ThinkTech, a prominent digital marketing agency situated in Calgary, Canada. My primary focus centred on contributing to the successful implementation of CDAP (Canada Digital Adoption Plan) projects for various clients across Canada provided by ThinkTech.
  • Throughout my engagement, I had the opportunity to collaborate on projects involving over 60 clients spanning diverse business segments within the Canadian market. In this capacity, my responsibilities included formulating comprehensive digital adoption plans tailored to the specific needs of each client. I played a pivotal role in facilitating businesses' access to financial support from the Canadian government through the Canada Digital Adoption Plan, thereby aiding in the realization of their strategic objectives.
Customer Relationship Management (CRM)Business Intelligence (BI)Content MarketingDigital StrategyDigital MarketingGoogle Analytics+7

Career break

Health and well-being

Aug 2022 – Aug 2022 · 0 mo · Bengaluru, Karnataka

  • Surgical treatment was performed on June 8th to diagnose a deep fragmented fracture in the right ankle caused by an accident. I mostly spent my time honing my skills and obtaining professional certifications that could advance my career. Currently working from home for more than 15 hours, dedicating to career growth, Looking for work from home jobs only, due to the condition.

Softtech engineers ltd

Marketing Specialist

Mar 2022 – Aug 2022 · 5 mos · Pune, Maharashtra, India

  • Planning & developing customer journey, touch-points & data assets.
  • Acquired leads of startups and entrepreneurs, by increasing website
  • traffic & lead generation forms, by achieving a 3.8% CTR.
  • I have fixed the website errors by monitoring it through Search
  • Console, ahrefs & Similar Web to increase the accuracy and DR.
  • I handled a team of 4 by providing campaign performance reports to
  • stakeholders on daily, weekly & monthly basis.
Business Intelligence (BI)MarketingSocial Media MarketingDigital MarketingGoogle AdsOnline Advertising+11

Digitaltalk360.com

2 roles

Team Lead - Digital Marketing Analyst

Promoted

Apr 2021 – Mar 2022 · 11 mos · Bengaluru, Karnataka, India

  • I led a team of 6 people with 5 different businesses, in delivering the performance goals by developing rich contents and customized customer journey plans, for multiple campaigns with unique conversions.
  • We have increased the follower growth rate by 55% reaching 15% more people YoY, by achieving 3.5 CTR
Business Intelligence (BI)Digital StrategyMedia PlanningBusiness Transformation

Digital Marketing Analyst

May 2020 – Mar 2021 · 10 mos · Bengaluru, Karnataka, India

  • Gained broad knowledge and flexibility in managing overall digital marketing activities with health, education, fitness, automobiles, audio releases, politics, and other small businesses.
  • Developed a media plan for increasing the brand awareness for the targeted audience, with 2 lakh budget for a 3 month duration.
  • Achieved the best ROAS for multiple clients by increasing 10% revenue MoM.
  • Increased 5% page views and 12% audience growth rate using display ads.
Business Intelligence (BI)Content MarketingMarketingMarketing StrategyTime ManagementProject Management+24

Realtymonk

Acquisition Manager - Digital Marketer

Sep 2019 – Mar 2020 · 6 mos · Bengaluru, Karnataka, India

  • Increased property owners list by 50%, by increasing the conversions by 5% MoM, with a lower CPA.
  • Finding the low competition keywords and enabling the smart bidding strategies helped me to reduce the CPA by 0.5%
  • Negotiation of additional 5% with the new client to increase the ROI.
Business Intelligence (BI)Paid Social MediaDigital Marketing

Justdial

3 roles

Marketing Team Lead - JD OMNI

Promoted

Sep 2018 – Jul 2019 · 10 mos · Bengaluru, Karnataka, India

  • A fantastic chance and opportunity to lead a team of six people in various locations while meeting our clients' deadlines.
  • 600+ companies were acquired using our display banners and message and search ad packages.
  • With 3k+ app downloads and re-targeting, I'm able to increase contracts by 20%.
Business Intelligence (BI)MarketingMarketing StrategyProject ManagementSocial Media MarketingDigital Marketing+11

Project - JD OMNI

Jan 2017 – Aug 2018 · 1 yr 7 mos · Bengaluru, Karnataka, India

  • Increasing active customer subscription by 20%, with our dynamic websites and search ads on just dial platform.
  • Helped multiple stakeholders to grow their businesses and target the right customers with the aid of keyword research and analysis.
Business Intelligence (BI)MarketingMarketing StrategyProject ManagementSocial Media MarketingDigital Marketing+16

Relationship Manager - JD OMNI

Aug 2016 – Jan 2017 · 5 mos · Bengaluru, Karnataka, India

  • Independently drive the development efforts with our larger strategic and complex planning for CENTRAL BENGALURU, with enrolling 45 new small and medium sized businesses
  • Developing the customer base by 7.5% with our customized ERP features for different industries.
Customer Relationship Management (CRM)Business Intelligence (BI)MarketingTime ManagementNew Business DevelopmentBusiness Development+3

Education

Bangalore University

Master of Business Administration - MBA

Jan 2014 – Jan 2016

Stackforce found 100+ more professionals with Digital Marketing & Business Intelligence (bi)

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