Sriparna Goswami

Director of Engineering

Bengaluru, Karnataka, India11 yrs 5 mos experience

Highly Stable

Key Highlights

Proven track record in scaling e-commerce brands.
Expert in digital marketing and customer acquisition strategies.
Strong analytical skills with experience in market research.

Stackforce AI infers this person is a digital marketing expert in the e-commerce industry.

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Skills

Core Skills

Digital MarketingCustomer AcquisitionMarket ResearchData Analysis

Other Skills

Google AdWordsSEO/SEMCampaign analysisMarket insightsExploratory researchFactor AnalysisCompetitor analysisGoogle AnalyticsMicrosoft OfficeCC++Marketing StrategyBusiness StrategyMicrosoft WordPowerPoint

About

Driving supercharged growth at Purplle. Deep experience scaling key brands on e-commerce platforms and modern trade channels.

Experience

11 yrs 5 mos

Total Experience

2 yrs 1 mo

Average Tenure

11 mos

Current Experience

Zepto

Director Category Management

Jul 2025 – Present · 11 mos · Bengaluru, Karnataka, India · On-site

Purplle.com

3 roles

Senior Manager

Promoted

Apr 2022 – Jul 2025 · 3 yrs 3 mos

Category Manager

Mar 2021 – Apr 2022 · 1 yr 1 mo

Senior Key Account Manager

Mar 2020 – Mar 2021 · 1 yr

Reliance retail

Category Manager

Nov 2018 – Mar 2020 · 1 yr 4 mos

Paytm mall

Category Development Manager

Jan 2018 – Nov 2018 · 10 mos

Oyo rooms

Cluster Manager

Apr 2017 – Jan 2018 · 9 mos · Bengaluru Area, India

Admission table

Marketing Manager

Jan 2015 – Apr 2017 · 2 yrs 3 mos · Bangalore

Customer acquisition and promotion through Facebook campaigns
Work directly with the CEO to plan and execute strategic digital marketing initiatives
Customer acquisition through Google AdWords
Improving App visibility via SEO/SEM
Analyzing digital campaigns using Hootsuite, Google Analytics, Kissmetrics
Interacting with onsite counterparts to understand their requirements and frame the proposals accordingly
Optimizing the campaigns to achieve the best CAC
Partnering with Microsoft Student Partner(MSP) to understand the requirements and increasing the customer base
Responsible for increasing the APP download consistently by more than 10% on a weekly basis
Responsible for building market position by developing, defining, negotiating, and closing business relationships

Customer acquisitionDigital marketingGoogle AdWordsSEO/SEMCampaign analysisDigital Marketing+1

Kimberly-clark

Summer Intern

Apr 2013 – Jun 2013 · 2 mos · Kolkata

Gather Market insights about the prevalence of VAP using Exploratory research.
Analyze brand perception using Factor Analysis (SPSS)
Competitor analysis and evaluation of the brand perception of leading suctioning mechanisms used in OT
Reviewed the current position of Kimberly Clark – submitted improvement plan
Suggested the required improvement in terms of Distribution channel and availability of product Kimvent with focus on customer segmentation and branding

Market insightsExploratory researchFactor AnalysisCompetitor analysisMarket ResearchData Analysis