Oct 2022 – Apr 2024 · 1 yr 6 mos · Pune City, Maharashtra, India

Jun 2020 – Feb 2023 · 2 yrs 8 mos · Pune City, Maharashtra, India

• As a Marketo Lead Admin I’m responsible for managing the technical aspects of Phreesia’s marketing programs, monitoring campaign performance and collaborating on other projects related to marketing operations and insights.
• Support Strategic Marketing team with building target lists, smart campaigns, and program set-up & QA
• Support Sales Development organization with changes to lead assignments, lead routing, MQL triggers & alerts
• Troubleshoot and resolve ad hoc Marketo issues from Demand Gen & Sales Development
• Monitor segment inclusions & exclusions for all email sends
• Ensure all tracking programs are operating correctly & train stakeholders in the event of changes
• Build & maintain program channel statuses to support new Demand Gen tactics
• Update picklist & other field values to ensure alignment between Marketo fields & Salesforce
• Monitor health of IP address & email lists (deliverability), identify & escalate issues
• Maintain seed list for testing email deliverability
• Build new segmentations to support targeted email campaigns
• Maintain & update Operational programs & program templates in Marketo
• Manage routing and alerts from Request a Demo and Contact Us forms on the brand website
• Support marketing operations with pulling data for dashboard(s) and reports
• Act as point-of-contact for any additional MarTech that is implemented where an integration to Marketo is needed
• Manage Marketo sync to Salesforce
• Integration done: SFDC implementation, On24, Briteverify, Drift, Sift rock, 250ok, Send Score, Unbounce Landing page, Google Analytic and LinkedIn Lead gen form

Feb 2020 – Jun 2020 · 4 mos · Hyderabad Area, India

• Creating marketing automation implementation plans (sales and marketing alignment, lead- to- revenue strategies, database requirements, automation configuration and functional mapping of integrations).
• Managing a team of 10, Oversee and execute marketing automation audits, implementations, integrations and rebuilds.
• Creating, updating and Implementing Scores based on the agreement with the sale team.
• Conduct business process review meetings and define technical/ functional requirements for marketing automation.
• Develop functional expectations and business architecture, in collaboration with the digital marketing practice leader and digital strategists. Write marketing automation user stories and lead story refinement till final approval.
• Support integrations, proof- of- concept (POC) development or new product development for the Digital Marketing Practices Innovation products/ services.
• Provide Subject Matter Expertise for new Marketing Automation platforms within the practice, as directed by senior management. Provide training and expertise to junior resources in the practice and help them successfully complete the Marketo Certification.
• Creating Marketo Demo instance with Integrations Includes, creating new workflows, Demo Campaigns, Segmentation based on Pitching Business, Landing Page, Dynamic content, Forms, Workspaces, User Profile & Rights, Integrating with CRM and any other approved tool via API.
• Support hybrid development efforts through daily, joint delivery with offshore teams

Mar 2018 – Feb 2020 · 1 yr 11 mos · Mumbai Area, India

• Build and constantly improve the company’s email marketing strategy, test plans, and overall program development while creating new flows, and nurture campaigns.
• Manage prospect and customer database including creating and updating lists, segmenting data and list hygiene
• Create emails, landing pages, forms and reports within Marketo
• Set up, testing, execution and reporting on Marketo-based campaigns for lead management, lead nurturing, lead scoring and lead routing
• Develop and execute global demand gen campaigns end-to-end from target identification to post-campaign reporting
• Manage A|B tests, and continuously optimize email templates and landing pages
• Construct views and dashboards within Marketo & Salesforce for all campaigns, leads, prospects, opportunities, pipeline, contact, account and revenue activities
• Provide visibility to stakeholders about program and content performance

Apr 2016 – Feb 2018 · 1 yr 10 mos · Airoli, Navi Mumbai

• Data Segmenting list in Marketo based on specific criteria, Create smart-list with filters and share with Campaign Managers to target customers/prospects for email campaigns, tradeshows and events based on the criteria provided.
• Create Smart Campaigns and adjust workflow through Marketo
• Pulling and Segmenting list in Zoominfo for target customers/prospects for campaigns.
• Creating Email's (Dynamic and Static) using the template in Markeo for Email blasts as per the campaign requirement.
• Creating Landing Pages template in Marketo per the campaign requirement.
• Upload assets to Marketo, create content management program including auto-reply emails, email alerts when someone downloads asset, sync campaign leads in Summit.
• Manage customer and campaign data needed for marketing contacts, which includes coordination and downloading and cleaning of data from multiple sources like Zoominfo, insideview, Factiva or list from partners and Campaign Managers.
• De-dupe downloaded data, verify email via BriteVerify, clean-up lists and import in Marketo.
• Responsible for maintaining the lead list and data integrity in Marketo and Salesforce.
• Improve data quality by monitoring and fixing newly created data on a regular basis. Fixing missing fields like Industry/territory segment values through Marketo and Salesforce.
• Document existing processes and recommend improvements to enhance marketing productivity.
• Collaborate with marketing team to develop and execute lead generation programs, as well as programs to manage communication with our large customers.
• Responsible for Managing Duplicate records in Salesforce and merging records as and when required.
• Creating Email Stats Report/Dashboard in Salesforce.
• Creating and maintaining Training Calendar(MS Outlook)&creating training Content for the team on refreshers and other trainings when its required.

Jan 2015 – Apr 2016 · 1 yr 3 mos · Navi Mumbai, Vashi

• List Cleanup, List pull List Segmentation and List import, Creating Campaign using Marketo and merging them to the task in Salesforce, creating smart list for the task assigned, Keeping the data clean in Salesforce.
• Report any exceptions from processes and note trends to management.
• Manage customer and campaign data needed for marketing contacts, which includes coordination and downloading and cleaning of data from multiple sources like Zoom info, inside view or list from partners and vendors.
• De-dupe downloaded data, verify email via BriteVerify, clean-up lists and import in Marketo.
• Segment database based on specific criteria, Create smart-list with filters and share with our customers.
• Convert and assign event leads, create follow-up tasks for the sales rep to follow-up based on the event lead processing guidelines.
• Responsible for maintaining the lead list and data integrity in Marketo and Summit.
• Work closely with Customers in procuring and importing high quality data, and ensure optimum use of segmentation.
• Improve data quality by monitoring and fixing newly created data on a regular basis. Fixing missing fields like Industry/territory segment values.
• Document existing processes and recommend improvements to enhance marketing productivity.
• Support Special projects as needed.
• Upload assets to Marketo, create content management program including auto-reply emails, email alerts when someone downloads asset, sync campaign leads in Summit.
• Collaborate with marketing team to develop and execute lead generation programs, as well as programs to manage communication with our large customers.
• Responsible for Managing Duplicate records in summit and merging records as and when required.
• Segmenting list in Marketo to target customers/prospects for email campaigns, tradeshows and events based on the criteria provided by the customer.

Apr 2013 – Dec 2014 · 1 yr 8 mos · Navi Mumbai, Vashi

• Job responsibilities include conducting market research (primary, secondary and financial research) of high net worth clients (CXO, VP's, MD's, Directors) and their businesses. Supporting the core Sales & Marketing team based in the USA,UK APAC & EMEA.
• Working on internet research projects for clients, building company list (as per requirements), extracting contacts for the given list from various resources available on the internet and segmenting the researched data.
• Finding relevant information using Search-Engines like, Google, Bing & Yahoo.
• The research is done using subscription sites like OneSource, Data.com, Jigsaw, LinkedIn, Spoke, Xing, Viadeo and then the database is updated accordingly.
• The role further involves data mining and scanning industry information. This data is then interpreted and analyzed for the sales team.
• Effectively working on multiple projects simultaneously for USA,UK APAC & EMEA region by completing tasks on Commercial, Enterprise and Re-qualification accounts.
• Worked on many projects where we built an extensive network of clients for North America, Europe, Asia Pacific countries and across the globe
• Synthesizing, analyzing and interpreting data of the same in PDM
• Data management
• Ensuring timely deliveries
• Meeting client SLA's

Mar 2009 – Mar 2013 · 4 yrs

• Managing Wireless orders and/or repair tickets as assigned in an effort to provide the customer with end-to end service
• Providing remote solutions whenever possible if defined in customer agreement.
• Ensuring resolutions meet customer needs and expectations as defined in service level Agreements
• Ensuring updates for customers are provided in a timely and accurate manner
• Accurately recording and maintaining complete documentation of all Wireless orders and repair tickets
• Maintaining updated documentation of all relevant customer site and vendor information
• Providing reports and other documentation for the Managed Services group as requested
• Assisting in “miscellaneous” duties as required.

May 2008 – Nov 2008 · 6 mos