Reuben Chen

VP of Marketing

Singapore, Singapore11 yrs 9 mos experience

Key Highlights

Over 8 years of B2B marketing experience
Expertise in demand generation and account management
Strong leadership and project management skills

Stackforce AI infers this person is a B2B marketing expert with a focus on digital strategy and demand generation.

Contact

reuben.chen.jieen@gmail.com LinkedIn

Skills

Core Skills

B2b MarketingDemand GenerationWeb DevelopmentPaid Media AdvertisingDigital StrategyContent StrategyProject ManagementContent MarketingMedia StrategyLeadershipEvent Management

Other Skills

Account ManagementAccount-based marketingB2B marketing strategyBrand ManagementBrand StrategyCMS managementCRM managementCustomer Relationship Management (CRM)Digital MarketingDigital Marketing AnalyticsEmail MarketingEvent PlanningEvents marketingGoogle AdsGoogle Tag Manager

About

🤝 Let's connect | reuben.chen.jieen@gmail.com -- About me -- I'm a skilled B2B marketer with expertise in research, strategy, paid media, events, demand generation and account management. With over 8 years of experience in B2B marketing, I have had the opportunity to drive results for the clients and businesses I work with. As a self-starter with strong leadership and project management skills, I am committed to continuously improving myself and delivering high-quality work. -- Skillset -- B2B Marketing, Demand Generation, Marketing Strategy, Research, Data Analytics, Content Marketing, Social Media Marketing, Email Marketing, Search Engine Optimisation (SEO), Media Planning, Media Buying, Google Analytics, Project Management, Event Planning & Management, Leadership, Public Relations

Experience

Regask

Marketing Director

Sep 2025 – Present · 6 mos · Singapore

Global legal solutions group

Head of Marketing

Jan 2024 – Present · 2 yrs 2 mos · Singapore · On-site

▪️B2B marketing strategy
▪️Marketing automation
▪️CRM management / Lead scoring
▪️Social media marketing
▪️CMS management
▪️Events marketing
▪️Media planning and buying
▪️Demand generation
▪️Content marketing
▪️Account-based marketing
▪️Awards

B2B marketing strategyMarketing automationCRM managementLead scoringSocial media marketingCMS management+7

We communications

2 roles

Digital | Senior Manager

Feb 2023 – Jan 2024 · 11 mos · Singapore

Strategy & Performance | Manager

Feb 2021 – Feb 2023 · 2 yrs · Singapore

Edelman

Strategy & Insights | Strategist

Aug 2019 – Feb 2021 · 1 yr 6 mos · Singapore

▪️Singtel Enterprise: Research & Analytics | Content Strategy | Email Marketing | Account Management
▪️Microsoft: Executive Positioning | LinkedIn | Paid Media
▪️Smiths Detection: Research & Analytics | Content Strategy | Account Management
▪️Mitsubishi Power: Research & Analytics
▪️Ajinomoto: Research & Analytics
▪️HPE: Executive Positioning | Content Strategy | LinkedIn
▪️BCA: Social Listening | Influencer Identification & Engagement
▪️Mediatek: Research & Analytics | Persona development:

Research & AnalyticsContent StrategyEmail MarketingAccount ManagementDigital StrategyPaid Media Advertising+3

Construct digital

Internal Marketing

May 2019 – Aug 2019 · 3 mos · Singapore

▪️Developed overall marketing strategy for Construct Digital to improve business top-line.
▪️As part of that, strategized how Construct Digital communicates with potential customers across media channels.
▪️Developed and implemented tactical media plans for advertising campaigns.
▪️Planned content calendar and brought it to life effectively through weekly content creation, growing website traffic significantly.

Project ManagementContent MarketingAccount ManagementDigital StrategyCustomer Relationship Management (CRM)

Web rentor

Web Developer | Founder

Mar 2019 – Dec 2021 · 2 yrs 9 mos · Singapore

▪️Developed websites for rental
▪️Planned and executed paid media plan to increase Web Rentor’s website traffic
▪️Provided end-to-end client support and management, receiving very positive feedback.

Web DevelopmentSearch Engine Optimization (SEO)Account ManagementPaid Media Advertising

Cooler insights

Content Strategist | Account Manager

Aug 2018 – Feb 2019 · 6 mos · Singapore

▪️ Best Electricity: Media strategy | Media buying | Social media marketing
▪️ Crabtree & Evelyn: Media strategy | Media buying
▪️ Shaws Preschool: Research & analysis | Content strategy | Website development

Media BuyingWeb DevelopmentContent MarketingMedia StrategySocial Media MarketingPaid Social Media Advertising

Republic of singapore air force

UAV Pilot | Staff Officer

Jun 2014 – Aug 2018 · 4 yrs 2 mos · Singapore

▪Best Unmanned Aerial Vehicle (UAV) Pilot in Year 2017.
▪Best Graduate for Air Force leadership course.
▪Team lead for planning and execution of UAV surveillance and reconnaissance missions.
▪Policy development for UAV training

LeadershipEvent PlanningPublic PolicyEvent ManagementUnmanned Aerial Vehicle (UAV)