Sruthi 🖋

Product Manager

Hyderabad, Telangana, India9 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Top 100 Customer Marketing Advocate (2024)
Perplexity AI Business Fellow (2025)
Expert in scaling customer success with digital-first strategies

Stackforce AI infers this person is a SaaS Customer Success Strategist with expertise in digital engagement and growth strategies.

Contact

Skills

Core Skills

Digital Customer SuccessDigital StrategyCustomer MarketingCustomer RetentionArtificial Intelligence (ai)User EngagementGrowth StrategiesCustomer Success Management

Other Skills

Account-Based Marketing (ABM)AdoptionBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)CRM & Marketing Automation (e.g. Gainsight, HubSpot)Campaign StrategiesCommunity EngagementCommunity Led GrowthCreative StrategyCreative WritingCustomer Advocacy & Community BuildingCustomer DataCustomer Journey MappingCustomer Onboarding

About

I’m Sruthi, a Principal Digital Customer Success Strategist at Gainsight, passionate about transforming Digital CX into a growth engine for SaaS. Over the past 8+ years, I’ve built scalable customer journeys across onboarding, adoption, and retention—blending in-app, email, education, and community touchpoints. My work is at the intersection of customer psychology and digital scale, helping companies drive measurable adoption, retention, and expansion. ✨ Why follow me? Real wins & honest lessons from Digital CX trenches Frameworks & playbooks for PLG adoption at scale Fresh insights on customer engagement, automation, and digital journeys Recognized as a Top 100 Customer Marketing Advocate (2024) and Perplexity AI Business Fellow (2025), I believe in sharing openly so others can learn, build, and level up. If you’re in SaaS, CS, or PLG, and care about scaling customer success with digital-first strategies - you’ll feel right at home here.

Experience

9 yrs 10 mos

Total Experience

3 yrs 4 mos

Average Tenure

4 yrs 9 mos

Current Experience

Gainsight

3 roles

Principal Strategist - Digital Customer Success

Promoted

Feb 2025 – Present · 1 yr 4 mos

Driving digital across Gainsight’s products through data-led customer success strategies.
✦ Lead digital programs across 5 core products, owning strategy, execution, and measurement end-to-end.
✦ Build omnichannel engagement models using in-app, email, education, and community touchpoints.
✦ Partner with Product, Marketing, and CS to align digital journeys to business outcomes like adoption, retention, and expansion.
✦ Scaled Gainsight’s internal digital muscle by building reusable playbooks, KPI dashboards, and automation frameworks.
💡 My role sits at the intersection of customer success, digital scale, product strategy, and growth mindset—focused on building programs that are measurable, repeatable, and self-improving.

DIGITAL CUSTOMER SUCCESSPLGDigital StrategyUser AdoptionCustomer RetentionCustomer Journey Mapping

Digital Program Manager - Team Lead (PX + CC + CE)

Feb 2023 – Apr 2025 · 2 yrs 2 mos

My team and I use Gainsight tech stack to digitally onboard, adopt, retain and progress the end-users toward the growth phase. I devise strategies for seamless onboarding, meaningful adoption, thoughtful retention which would lay foundations to create more advocates for product and all this is done digitally will less or no human intervention.
So, you could say - I am at the core of doing things digitally at scale to drive all organisations objectives & goals for Gainsight and it's customers.

Product MarketingOperational ExcellenceCommunity EngagementCommunity Led GrowthEducation Led GrowthDigital Strategy+4

Senior Customer Marketing Manager

Sep 2021 – Mar 2023 · 1 yr 6 mos

Community EngagementCustomer RetentionDigital CampaignsWebinar ManagementCustomer MarketingAdoption+3

Perplexity

Perplexity Business Fellow'25

Feb 2025 – Present · 1 yr 4 mos · Remote · Remote

Artificial Intelligence (AI)vibe codingPrompt Engineeringai research

Growthx®

GrowthX Fellow

Jun 2023 – Aug 2023 · 2 mos · Greater Bengaluru Area · Remote

I am in the niche of user engagement for almost my entire career but seeking validation for what I know I joined GrowthX. It's a rewarding experience and being challenge we the team - AstroTalk (GX15) are the audience favourite and are the runner up at the competition. I am able to guage where do I stand in my niche and community and I loved and love being part of this amazing community of "Growth" enthusiasts

Campaign StrategiesUser onboardingUser AdoptionUser retentionMonetizationPartnership Led Growth+3

Upshot.ai

Customer Success Manager | Product and User Engagement strategist

May 2018 – Sep 2021 · 3 yrs 4 mos · Greater Hyderabad Area

I am currently working as a Customer Success Manager - driving user engagement and product strategies at Upshot.ai.
In the given role, daily tasks include interacting with prospective client regarding their consumer problems that can be solved by using Upshot.ai as a product. To the existing clients, we do suggest different campaign strategies, and how to execute them using Upshot.ai. I am all ears to provide valuable insights like customer behavior analysis and also retention, monetization aspects of the user base.
Tools used for analysis include Tableau, Google Data Studio, and Upshot.ai tool analytics.

Customer MarketingStrategic ThinkingCustomer Success Management

Startuphyderabad

Editor In Chief

Oct 2017 – Sep 2021 · 3 yrs 11 mos · Greater Hyderabad Area

I love to express my views on startup acquisitions and ongoing trending startup news being one of the authors of Startup Hyderabad.

Tata consultancy services

Assistant Software Engineer

Aug 2016 – Dec 2017 · 1 yr 4 mos · Greater Hyderabad Area

Campus placed in TCS and Trained in SAP ABAP in TCS-ILP Gandhinagar.
My first project client is Ericsson, where being a Functional SAP HCM consultant worked on an End to End Hiring Tool. Using the tool client can onboard any employee to the last stage of desk allocation in one go with every process (Documents sharing, Docusign etc..) being completely automated.
Throughout my journey in TCS as a fresher, learned a lot from my colleagues and as well as self-paced myself on necessary trainings in SAP learning HUB. Completely aware of how the organisational structure and payroll configurations work in a MNC company and able to configure the same when client needs certain modifications in organisational data.