Oct 2022 – Present · 3 yrs 8 mos · New Delhi, Delhi, India

• Lead design for all marketing needs, working with cross-functional teams to ensure materials align with brand guidelines and are delivered on time.
• Overhauled branding to meet B2B SaaS sector standards, improving market presence by 20%.
• Responsible for creating growth ads, websites, business reports, and presentations that drive business demand.
• Led design for 20+ events (offline and virtual), including Tech HR India & Vegas US, ETHR Next Tech, SHRM Tech, HR Roundtables and Webinars/Summits, contributing to a 30% increase in pipeline generation.
• Conceptualized and designed a range of collateral for leadership and branding, including testimonial videos, newsletters, podcasts, and social media posts.
• Oversaw design for PMM needs, including product presentations, feature updates, sales one-pagers, product videos, and posts.

Mar 2021 – Oct 2022 · 1 yr 7 mos · New Delhi, Delhi, India

• Led branding efforts, defining the visual language and aesthetics to make the brand stand out in the market.
• Managed all design aspects for Unravel App, including digital ads, website, presentations, social media posts, videos, emails, stationery, design strategies, and itineraries, increasing brand visibility and engagement.
• Directed design strategy for Unravel's travel blog, "Unravelog," creating a visually captivating platform for travel enthusiasts.
• Collaborated with product designers on app wireframes, landing pages, iconography, illustrations, and user experience to align with the brand.

Apr 2019 – Mar 2021 · 1 yr 11 mos · New Delhi Area, India

• Conceptualized brand design and aesthetics.
• Led marketing design for digital ads, social media, website, newspaper, OOH advertising, and brochures.
• Managed creative content for various Online Travel Agents (OTAs), amplifying trust and brand presence by 85%.
• Designed and launched Bloom's flagship restaurant and bar brands, "Boarding Pass Restaurant" and "Atlas Bar," including logo design, branding, and all F&B designs.
• Oversaw design work from cross-functional teams and outsourced agencies, ensuring timely and cost-effective delivery of marketing projects, videos, photography, and creative initiatives.

Feb 2017 – Apr 2019 · 2 yrs 2 mos · Gurgaon, India

• Conceptualized and developed a visually captivating brand language.
• Designed for all marketing needs: digital and print ads, social media creatives, service campaign promotions, app banners and notifications, investor and pitch presentations, email designs, vouchers, flyers/posters, and event creatives.
• Launched over 20 service campaigns (beauty, technician, AC, salon, and spa) in 2 years, resulting in heightened brand awareness and new customer acquisition.
• Collaborated with product marketing and content teams to create impactful creatives, landing pages, and icons.
• Designed diverse brand collateral, including brand videos, product packaging, professional uniforms, stationery, service catalogs, and promotional posters, boosting awareness and recall

Jun 2014 – Feb 2017 · 2 yrs 8 mos · Gurgaon, India

• Stay current with industry trends and best practices in graphic design, incorporating innovative techniques into designs.
• Designed all Scrapbook templates, a tool for creating fashion looks, and produced trend-based editorial content for the website, digital ads, and brand partnerships.
• Conceptualized website aesthetics and designed landing pages (House of Design, trends, season), web engagement elements, blurbs, and icons, ensuring a cohesive brand experience.
• Created diverse brand and offline marketing materials, including digital and print ads, emailers, social media posts, packaging, presentations, magazine spreads, vendor guidelines, and event creatives, amplifying brand visibility and promotion.

Jan 2014 – Jun 2014 · 5 mos · Gurgaon, India

• Assisted the Art Director in creating visually impactful and effective creative campaigns for a variety of clients such as Philips, Google Chrome, Max Life Insurance, VLCC, Taco Bell, WWF, Mother Dairy and Apollo Hospitals