Mar 2017 – Aug 2021 · 4 yrs 5 mos · Kolkata, West Bengal, India · On-site

• Reported to “The VP- of Marketing” & serving as the point person for developing, implementing & executing marketing & Sales initiatives for the Brand.
• ●Developing the marketing calendar(Digital + Consumer) and planning Digital marketing initiatives/ promotional campaigns as per the marketing calendar (Digital + Consumer)
• Digital Marketing Role:
• ●Providing Strategic & tactical guidance to the team with accountability for all social media channels (Facebook/Linkedin/Youtube) along with SEO/SOM strategies, working closely with the digital marketing agency.
• Selected Results -Increased social media ROI by 165% & digital marketing lead generation by close to 100%.
• Grew Facebook likes by more than 10X & boosted Facebook followers
• Worked closely with External Agency to develop new social media strategies, replacing overt sales pitches with focus on engagement & customer care
• Played a key role in developing engaging viral content to build social media audience, including contests, and original videos.
• Revamped PPC advertising & removed underperforming or costly ads resulting in an immediate performance improvement.
• Audited content to identify SEO/traffic generation opportunities

Jan 2014 – Mar 2017 · 3 yrs 2 mos · Kolkata, West Bengal, India · On-site

• ●Reporting to “VP- Marketing & Sales” & serving as the point person for developing, implementing & executing marketing & Sales initiatives for the Brand.
• ●Responsible for Strategizing the Marketing Budget.
• ●Developing the marketing calendar(Digital + Consumer) and planning Digital marketing initiatives/ promotional campaigns as per the marketing calendar (Digital + Consumer)
• ● Conduct meetings with agencies/other business partners & with senior management to brainstorm strategies & sales operation processes.
• ●Executing strategies/ Marketing activities/ BTL with Sales & cross-functional teams; Going out to the Field with the team
• ●Track consumer & market insights by reviewing metrics such as sales volume/market share/profit projections/ consumer research
• ●Analyze sales data to update a Brand/category portfolio; determine new products & deleting old/underperforming products.
• ●Preparing Reports/Specifications/Creative briefs

Dec 2012 – Jan 2014 · 1 yr 1 mo · Hyderabad, Telangana, India · On-site

• Handled Trade Marketing along with the additional responsibility of B2B marketing and sales.
• Interacting and understanding the promotional POSM from market intelligence.
• Rolling out Promotional events
• Deployment of 100℅ fixtures as per plan.
• Concept Building by keeping a regular track of competitors activities, and building the road map for Marketing activities.
• ∆ Cashed on Corporate sales by engulfing a successful full contract and sales order from Vizag Steel Plant related to MS pipes and GI pipes.
• ∆Helped the Branch to tap into Coastal Andhra Regions with regular coordination and market visits with the sales team.
• ∆ Endorsed our Brand with L&T for the Hyderabad Metro rail project through repeated corporate presentations and mailers.
• ∆ Played a Key role in converting the corporate traffic into leads for Business and nurturing those leads to close into customers.

Feb 2010 – Nov 2012 · 2 yrs 9 mos · Kolkata Area, India · On-site

• Responsible for channel sales for Entire South Bengal.
• Increased the Primary and secondary sales ratio.
• led and mentored a team of 20 members of the distributor arena in customer service operation.
• Ensured and implemented the required steps for all high-selling product SKU availability with the distributors in my territory.
• Participated in mega monthly and cross-selling events of Godrej Locks for example Griha Suraksha Offer, Freedom activity, Home solutions, etc.
• Developed 2 new Big Distribution points Within a span of 6 Months.
• Opened up 8 New 360 Degree outlets in South Bengal, dealing with only Godrej Products of all SKUs.
• Took the challenge to endorse our Godrej Locks to Architects and Builders and successfully made my footprints in B2B sales through Brand Recognition activities.
• Enabled the Distributors and Dealers to grow trust in me & resolved their pending claims clearing the defective locks and making adjustments in payments and Credit Notes.
• Chosen by the company for the Trips with the Dealers under annual Bonanza schemes.

Apr 2009 – Feb 2010 · 10 mos · Bengaluru Area, India · On-site

• Looked after B2B Marketing.
• Responsible for efficient after-sales Service network
• Mapped clients requirements &architected new solutions.
• Create & maintain a database of prospective customers.
• Responsible for Marketing communication related to events.
• Ensured clients' proposals is sent within the Deadline.

Aug 2006 – Aug 2007 · 1 yr · Steel authority of india, Burnpur, Asansol

• Involved in the execution of the turn key project of conveyorisation of the Blast furnace unit at Steel Authority of India located in Burnpur, Asansol, West Bengal.
• Daily Site investigation.
• Collecting data from site& analysis.
• Preparation of Project Reports.
• Study of Structural & Architecture Drawings.
• Execution of work through contractors as per minutes details and drawing specifications.