Subrata R.

CEO

Kolkata, West Bengal, India28 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of experience in Sales and Marketing.
  • Expertise in Supply Chain Management across international markets.
  • Proven track record in driving revenue growth and profitability.
Stackforce AI infers this person is a seasoned Sales and Marketing professional in the FMCG and Telecom industries.

Contact

Skills

Core Skills

Sales & MarketingSupply Chain ManagementBusiness DevelopmentMarket ResearchSales ManagementBrand ManagementMarketing StrategyBrand Development

Other Skills

SalesMarketingSupply Chain ProcurementFacility ManagementTender ApplicationsGovernment SuppliesCorporate SalesProduct Life Cycle ManagementMarketing CommunicationsEvent ManagementProduct LaunchLogistics/ ExportChannel ManagementAdvertisingEvent Planning

About

I am a seasoned professional with 20+ years of experience in Sales, Marketing, Export, Brand Communication, Market Research, Territory Sales, Product Positioning, GTM/RTM Strategies, etc. I have expertise in Sales, Marketing, Procurement, Export, Facility Management, and Brand Communications throughout international markets like India, the Middle East & Africa, etc. I am good at handling Branch & Administrative problems and liaisoning with Govt Authorities. I have been instrumental in recognizing and comprehending business requirements from internal stakeholders, then proposing competitive solutions collaboratively. I monitor the Security Mgt of buildings and grounds and maintain ongoing communication with contractors, clients, and teams. I can handle multiple tasks while maintaining a professional attitude, and a strong teamwork spirit would be a plus. I am proficient in examining the implementation of Sales & Marketing plans, entire Marketing Communications & Budget Control, and Product Communication Designing and Implementation. I have experience conducting site surveys and feasibility checks to formulate technical documents. You can connect with me to learn more about my work experience and skills, and I will be happy to discuss them. Thank you.

Experience

28 yrs 8 mos
Total Experience
2 yrs 7 mos
Average Tenure
8 yrs 8 mos
Current Experience

Paper and print

Director of Sales And Marketing

Sep 2017Present · 8 yrs 8 mos · Kolkata, West Bengal, India

  • End-to-end P & L responsibility
  • Handling Sales, Marketing, and Business development activities, formulating Tender Applications for Government Supplies, and leading new projects
  • Liable for top-line profitability and increased revenue generation
  • Managing the Supply Chain and Procurement from multiple European and Asian countries
  • Establishing, fine-tuning, and implementing improved procurement strategies throughout all purchasing channels
  • Assessing and enhancing our local spending operations while researching and forecasting global spending developments
  • Assigning tasks and monitoring the performance of purchasing and procurement agents throughout all departments
  • Overseeing all aspects of the supply chain and notifying the senior management team of any potential impediments to optimal efficiency
  • Implementing policies and procedures for gathering and reporting key metrics that will lower our overall costs while increasing productivity
  • Functioning on cost analysis, developing good benchmarks, collaborating on deliveries, and generating risk management and mitigation policies and procedures. Accountable for Inventory Forecasting
  • Administering the Branch & Administrative Issues, Planning and Executing Promotional and Marketing activities, and Recognizing Key/Institutional prospective clients
  • Helping the CEO in all daily operations, handling business development activities, and representing the CEO
  • Facility Management
  • In charge of ensuring that the facility is fully operational and all utilities are functional. Scheduling and monitoring maintenance repair work, as well as aiding with checking installation and servicing building equipment
  • Sustaining stock levels and parts inside a budget, making sure of state and federal compliance, and helping with energy management
  • Monitoring building and grounds security and maintaining ongoing communication with contractors, clients, and team
SalesMarketingBusiness DevelopmentSupply Chain ProcurementFacility ManagementSales & Marketing+1

Punjas

Country Manager

Feb 2016Sep 2017 · 1 yr 7 mos · Papua New Guinea & Pacific Islands

  • End-to-end P & L responsibility
  • Handled Sales, Marketing, and Business development activities, formulating Tender Applications for Government Supplies and leading new projects
  • Liable for top-line profitability and increased revenue generation
  • Managed the Supply Chain and Procurement from multiple European and Asian countries
  • Established, fine-tuned, and implemented improved procurement strategies throughout all purchasing channels
  • Assessed and enhanced our local spending operations while researching and forecasting global spending developments
  • Assigned tasks and monitored the performance of purchasing and procurement agents throughout all departments
  • Oversaw all aspects of the supply chain and notified the senior management team of any potential impediments to optimal efficiency
  • Implemented policies and procedures for gathering and reporting key metrics that will lower our overall costs while increasing productivity
  • Functioned in cost analysis, developing good benchmarks, collaborating on deliveries, and generating risk management and mitigation policies and procedures. Accountable for Inventory Forecasting
  • Administered the Branch & Administrative Issues, Planning and Executing Promotional and Marketing activities, and Recognizing Key/Institutional prospective clients
  • Helped the CEO in all daily operations, handling business development activities and representing the CEO
  • Facility Management
  • In charge of ensuring that the facility is fully operational and all utilities are functional. Scheduling and monitoring maintenance repair work, as well as aiding with checking installation and servicing building equipment
  • Sustained stock levels and parts inside a budget, making sure of state and federal compliance and helping with energy management
  • Monitored building and grounds security and maintained ongoing communication with contractors, clients, and team
SalesMarketingBusiness DevelopmentSupply Chain ProcurementFacility ManagementSales & Marketing+1

Dembe trading enterprises ltd

General Manager-Sales and Marketing

Sep 2013Jan 2016 · 2 yrs 4 mos · Based at Uganda Covering Africa

  • End-to-end P&L responsibility
  • ● Profit Center head for the entire region mentioned above.
  • ● Assist the CEO in all daily operations.
  • ● Coordinate deliveries
  • ● Managed business development activities and Represented the CEO.
  • ● Prepare Applications for Tender for Govt Supplies.
  • ● Create policies and procedures for risk management and mitigation
  • ● Headed New projects
  • Manage Supply Chain and Procurement from various countries across Europe, Asia, and Africa
  • ● Manage every aspect of the supply chain and notify the senior management team of any possible obstacles to ideal efficiency
  • ● Institute policies and procedures for collecting and reporting key metrics that will reduce our overall expenses while increasing productivity
  • ● Perform cost analysis and set appropriate benchmarks
  • ● Developed, honed, and executed new and improved procurement strategies across all channels of purchasing
  • ● Evaluated and enhance our operations in local spending while researching and prospecting developments in global spend
  • ● Delegated tasks and supervised the work of purchasing and procurement agents across all departments
  • ● Handled revenue of 1.5 million USD monthly and 27 million USD yearly in Uganda and Other countries, around 80 million USD yearly.
  • Oversaw the implementation of Sales & Marketing plans
  • ● Managed, developed, and coached the team and set business and development objectives.
  • ● Developed and oversaw the strategic direction of the brand positioning and the integration of all brand activation in line with the core brand idea leading the brand planning cycle via the preparation of long-term strategic plans integrated with commercial plans to achieve the goals.
  • ● Established clear and measurable KPIs, reviewing the brand's performance against targets and directing revision of plans, where possible, to correct underperformance within agreed budgets
SalesMarketingBusiness DevelopmentSupply Chain ProcurementSales & MarketingSupply Chain Management

Intex technologies (india) ltd.

Head-Market Research & Corporate Sales

Jan 2012Aug 2013 · 1 yr 7 mos · GCC/Africa

  • Communicated with clients to understand and document
  • the business objectives. (65 Countries).
  • Selected the most appropriate research methodology
  • and techniques. (Analysis of different countries'
  • perspectives).
  • Designed qualitative and quantitative research plans for
  • products in all stages of the Product Life Cycle. (Country
  • wise).
  • Designed research questionnaires and moderator
  • guides. (GCC Countries & Africa).
  • Worked with the Product team to oversee the fieldwork
  • initiative. (New product Launches & competitor activity ).
  • Interpreted data, wrote reports, and made actionable
  • recommendations.
  • Media Tracking Country wise.
  • New channel expansion for GCC & Africa market(IT & Mobile) for
  • corporate sales.
Market ResearchCorporate SalesProduct Life Cycle ManagementSales Management

Batelco

Head-Marketing & Communication

Aug 2009Dec 2011 · 2 yrs 4 mos

  • Brand Management & Marketing Communications
  • ● Product Marketing, VAS & Budget Control.
  • ● Designed and Administrated Business Strategies to achieve the budgeted revenue and contribution targets.
  • ● Outdoor, Advertising, ATL & BTL Media Promotions, and Public Relations.
  • ● Local and National Events, Press Meets, and Dealer Meets.
  • ● Select the location of the proposed stores.
  • ● Plan and execute the entire retail plan according to the company's direction.
  • ● Vendor identification for different materials and supplies.
  • ● Identify channel partners (Stel Stores)
  • Product Communication Designing and implementation(Creative).
  • ● New Product Launch Planning and Effective Execution.
  • ● Stel Store Launching plan.
Brand ManagementMarketing CommunicationsEvent ManagementMarketing Strategy

Vodafone essar spacetel ltd

Asst Mgr- Marketing & Communication

Mar 2007Jul 2009 · 2 yrs 4 mos

  • ● Marketing Communications & Brand Management
  • ● End to End Marketing Communications & Budget Control.
  • ● New Product Launch Planning and Effective Execution.
  • ● Designed and Administrated Business Strategies to achieve the budgeted revenue and contribution targets.
  • ● Outdoor, Advertising, ATL & BTL Media Promotions, and Public Relations.
  • ● Vendor identification for different materials and supplies.
  • ● Store Launching plan.
  • Product Communication Designing and Implementation (Creative)
  • ● Local and National Events, Press Meets, and Dealer Meets.
  • ● Identify channel partners (Vodafone Stores, Vodafone mini Stores, Vodafone Tele Stores)
  • ● Plan and execute the exclusive retail plan (Vodafone stores and Vodafone mini stores) according to the direction of the company
Marketing CommunicationsBrand ManagementEvent ManagementMarketing Strategy

Sony

Head-Branch Trade Marketing

Dec 2005Mar 2007 · 1 yr 3 mos

  • Managed overall marketing communication activities and programs for the Consumer Electronics division
  • Product portfolio: AV: CTV (LCD TV, Plasma TV), Home Theatre System, MP3, Camcorder
  • ● Successfully launched key consumer promotions to increase sales volume by 25% YoY
  • ● Managed Award Marketing program and received 150% more awards than the original target, awarded.
  • ● Best Regional Achiever.
  • ● Secured several best possible OOH locations within the territory with the annual budget.
  • ● Planned and managed overall marketing communication activities, schedule, and A&P budget for the division.
Marketing CommunicationsBrand ManagementEvent ManagementMarketing Strategy

Pernod ricard

Territory Manager

Apr 2005Oct 2005 · 6 mos

  • Sales and marketing plans for entire key accounts and marketing
  • Brand development.
  • Event and promotion.
  • Road Shows.
  • Execute different btl activities as per plan to generate
  • sales
  • Media planning and other marcom activities
SalesMarketingEvent ManagementSales ManagementBrand Development

Diageo india pvt ltd

Branch Head

Sep 2004Apr 2005 · 7 mos

  • Sales and marketing plans for entire region.
  • Branch administration
  • Brand development.
  • Event and promotion.
  • Road Shows.
  • Execute different btl activities as per plan to generate
  • sales
  • Media planning and other marcom activities
  • Training and motivate the sales team
  • Csd operation
SalesMarketingEvent ManagementSales ManagementBrand Development

Sab-miller india

Regional Sales Executive

Feb 2000Sep 2004 · 4 yrs 7 mos

  • Channel Management.
  • Distribution and C& Fcontrol
  • Brand development.
  • Event and promotion.
  • Road Shows.
  • Execute different btl activities as per plan to generate
  • sales
  • Media planning and other marcom activities
  • Training and motivate the sales team
  • Csd operation
  • Credit control management
SalesMarketingEvent ManagementSales ManagementBrand Development

Bengal beverages pvt. ltd.

Route Executive- Sales & Marketing

Feb 1997Jan 2000 · 2 yrs 11 mos

  • Channel Management
  • Brand development.
  • Event and promotion.
  • Road Shows.
  • Execute different btl activities as per plan to generate
  • sales
  • Media planning and other marcom activities
  • Credit control management
SalesMarketingEvent ManagementSales ManagementBrand Development

Education

Adam Simith University

Master of Business Administration - MBA — Marketing

Apr 2006Mar 2008

Calcutta University, Kolkata

Bachelor of Commerce - BCom

Jun 1993May 1995

Aptech Learning

ACCA — Computer Software Engineering

Apr 2007Mar 2008

RIJAM

PG Diploma in Mass Communication & Journalism — Mass Communication/Media Studies

Apr 2007Mar 2008

London Academy Business School

Diploma in Logistics & Supply Chain Management — SCM

Jan 2013Jan 2014

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