Nov 2020 – Dec 2021 · 1 yr 1 mo

Jan 2013 – Nov 2020 · 7 yrs 10 mos · Bengaluru, Karnataka, India

• Leading digital strategy for key accounts and driving marketing ROI. Revitalized under-resourced organization to surpass targets and driving significant and sustainable growth.
• Managing cross agency relationships at Dentsu and winning new key accounts at DWA
• Creating digital and data-first marketing culture to build brand and drive revenue growth.
• Digital marketing solutions for clients like Intel, Cisco, Symantec, Toshiba, Adobe, SAP, Amazon Web Services, Veritas.
• Digital investment planning; Validation & enhancement of existing activities and plans;
• Tactical guidance across web, mobile, search, social and media campaigns
• Content development, syndication, promotion and lead gen
• Communication planning, campaign scheduling, execution, management and reporting
• Proven success in defining and executing digital marketing strategies – SEM, Display, Mobile, Social, Cluster, Programmatic
• Key Product launches - Managed successful launches for Cisco, AWS & Intel
• Social listening and engagement planning - LinkedIn, Facebook and Twitter.

Oct 2010 – Jan 2013 · 2 yrs 3 mos · Bangalore

• Marketing Manager with Microsoft handling Dell OEM account for India
• Segments: Consumer, SMB, LE, PUB and GCC
• Designing and implementing comprehensive 360 degree marketing plans to support brand, sales and product objectives
• Metrics based planning of fund usage & tracking the execution against pre-defined ROI
• Working closely with the key stake holders to execute sales promotions, advertising, in-store needs, online initiatives and sales collateral
• Involving key stake holders for periodic review of programs and course correction if required
• Developing and managing cross functional projects through strategic engagement of sales
• organisation

Apr 2007 – Oct 2010 · 3 yrs 6 mos · Bangalore

• Leading key accounts, planning communication for clients and delivering on Forecasts for the agency.
• Responsible for strategy and execution of key functional strategic pillars of Marketing and Communication to increase efficiency, business growth, and revenue potential.
• Brands handled: Acer PCs, Gateway PCs, Acer Smart Phones, Wipro (Global Account), Blaupunkt, Nitesh Estates, Innovative Film City
• Key Responsibilities :
• Planning and executing clients' marketing and advertising campaigns
• Ensuring that creative work generated by the team is effective and in line with the brand strategy
• Managing and strengthening client relationship and ensuring high level of client satisfaction
• Consumer insights
• Staying updated with trends in clients' business/product categories through primary and secondary research
• Carrying out industry, competition and segment analysis for strategy formulation

Jan 2006 – Jan 2007 · 1 yr · Bangalore

• Key Responsibilities:
• Client Servicing/ Account Management
• Maintained relationship with clients to acquire continuous & successful business
• Implemented the assignment from brief till releases & collections
• Managing each of the business effectively
• Creating budgets and schedules for meeting accounts' needs and enforce deadlines for projects
• Developing communication support for Dealer meets.
• Providing support to retail areas of clients business in the form of visual merchandising, promotional units & Collection Launches, etc.
• Contributed in planning & pitching for new accounts.

Jul 2005 – Mar 2006 · 8 mos · Bangalore

• pepper square, a Content, Design & Technology company (an Interactive agency) with offices; The company focuses on online marketing communication with a one-voice strategy. It also helps IT companies in product & UI designing.
• Responsibilities:
• Client Servicing / Account Management
• Ensuring the client is getting the most out of company's products and services
• Servicing the existing clientele and generate more business
• Developing rapport with the clientele through constant interaction on various issues like - market and industry scenarios.
• Business Development -
• Business development through identifying prospective clients and developing strategies to bring in new Businesses through pitching.
• Monitoring the overall progress of the existing accounts and providing consultation to clients for their effective online branding and communication.
• Development and execution of market penetration and development strategies.
• Ensure customer satisfaction through quality and timely delivery.
• Achievements:
• Pitched & won accounts like Sify, Infosys and BIAL.

Jan 2005 – Jul 2005 · 6 mos

• Making Business Strategies and Plan for marketing innovative and patented product recently introduced to the Indian Market.
• Complete in charge of team comprising of four people for marketing the product in South and West India.
• One of the Product Specialists in the Company for the new IT product range.
• Pre-sales presentation and post-sales requirement analysis.