Sumit Asrani — Business Development Executive
He has played a key role in digitising insurance by making the process of buying insurance online simple — development and integration of insurance products for customers and POS on web portal and app. Simplifying the user journey for complex insurance products so that a customer can make an informed decision. Strategically developed digital products — Website, App, WhatsApp chatbot. Initiated to adopt and incorporate RPA technology for sending renewal notices. Additionally, developed and executed content strategy as per the SEO requirements. To grow insurance business organically, he has worked on SEO & Content for top crucial product keywords and has successfully shown results in getting pages rank in top 3 positions. Initiated different marketing channels to acquire and retain customers, and optimised funnel for growth and increasing the NOPs, thereby, increasing the bottom line. Bringing extensive experience in performance marketing and media buying, he has demonstrated proficiency in leveraging Google & Meta Ads platforms to drive lead generation. His hands-on approach encompasses strategic campaign planning and execution, consistently delivering results-driven solutions. And as a Chemical Engineer, he has delivered workshops on process modeling & simulation in reputed institutions including IITs & NITs, and has guided a number of Chemical/Process Engineers across country on Process Simulation. He is passionate about solving complex problems, working on new things, exploring the untrodden path, and developing things for better.
Stackforce AI infers this person is a Digital Marketing and Process Engineering expert with a focus on B2C growth strategies.
Location: Mumbai, Maharashtra, India
Experience: 10 yrs
Skills
- Performance Marketing
- Digital Strategy
- Marketing Campaigns
- Digital Marketing
- Seo & Content Strategy
- Product Development
- Lead Generation
- Seo Strategy
- Content Writing
Career Highlights
- Expert in performance marketing and lead generation.
- Proficient in SEO and content strategy for digital growth.
- Experienced chemical engineer with training expertise.
Work Experience
Aditya Birla Sun Life Insurance
Performance Marketing Consultant (9 mos)
Marketing Communications Consultant (4 mos)
Career Break
Bereavement (1 yr 7 mos)
Paytm Insurance
Senior Associate (1 yr 7 mos)
Probus Insurance Broker Private Limited
Head Of Digital (1 yr 4 mos)
Freelance
SEO & SEM Specialist (11 mos)
Coverfox Insurance
Content Writer (1 yr 2 mos)
Aeon India Corporation Pvt Ltd
Process Engineer (3 mos)
ChEngineer.in
Founder - Chemical Process Simulation Trainer & Consultant (3 yrs 4 mos)
Self-Employed
Buisness Developer for Interlinning Textiles (2 yrs 1 mo)
Education
Bachelor of Engineering (B.E.) at Thadomal Shahani Engineering College
Part Time Post Graduate Diploma at Maeer's ,MIT,Pune
Certificate course on - Wet Processing Of Man-Made Textiles at SASMIRA
HIGH SCHOOL (H.S.C) at Jai Hindu jobs
