Jun 2019 – Nov 2019 · 5 mos

• Led multiple successful projects for a major NHS healthcare organization, leveraging Adobe Experience Cloud (Analytics, Target, Audience Manager, Launch, and Campaign) to improve patient engagement, optimize marketing campaigns, and personalize user experiences. Delivered 10% increase in website conversions and reduced campaign costs by 10%.
• Worked with Salesforce and web technologies like JavaScript, CSS, HTML, database and APIs

Apr 2018 – May 2019 · 1 yr 1 mo

• Successfully integrated web analytics with CRM and marketing automation platforms.
• Developed custom data integrations and dashboards to improve data quality and accessibility.

Sep 2017 – Mar 2018 · 6 mos

• Act as a SME for Audience Management- DMP-Audience Manager (Adobe), Krux (Salesforce)
• Personalization- Adobe Target
• Analytics- Adobe, Tag Management- Launch, Tealium iQ
• CRM- SAP HANA

Nov 2016 – Sep 2017 · 10 mos · Greater Dublin

• ⇨ Led the business change required for processes to ensure Adobe marketing cloud is used to the optimum level for the largest media company in Ireland with more than 12 million visitors.
• ⇨ Rolled out a consistent DTM Analytics & mobile app implementation using both data-layer & DOM scrapping for the top website of Ireland independent.ie & across all Irish Independent brand- Belfast Telegraph UK, Herald etc.
• ⇨ AAM audience segmentation; Google AMP analytics
• ⇨ Mobile app complete tracking analytics with push notification, Deep link tracking,
• ⇨ Video Analytics Implementation for the hybrid app. Heartbeat video implementation
• ⇨ AEM contexthub for SPA tracking, Activity map implementation, Customer attribute linking.
• ⇨ A/B, MVT testing and experience targeting. Automated Personalisation.

Apr 2016 – Nov 2016 · 7 mos

Sep 2015 – Apr 2016 · 7 mos · Gurugram, Haryana, India

• State Street Corporation US Client : Dynamic Tag Manager (DTM) implementation
• Transition from IBM Core metrics to Adobe.
• Enhanced the security by doing the implementation with Self hosting Pull methodology- library download approach.
• Supported the brightcove video players tracking for multiple videos on a single page application.
• PetSmart US Retail Client : Google GA/GTM implementation; Adobe DTM implementation.
• Implementation covered for Mobile site, mobile apps-iOS and android.
• Used the recommended digital data layer structure of W3C for DTM settings for the s.products variable for merchandising -product detail, Cart page and order confirmation page.

Sep 2014 – Aug 2015 · 11 mos · London, United Kingdom

• Being the first point of contact from Cognizant for any Adobe related queries of the client, dealing with implementation, reporting, derive actionable insights from customer life cycle data for better conversions.
• Implementation and configuration of Adobe DTM, Target for the Web & Apps - defining scope of the projects, identifying data requirements to support measurement strategy, defining measurable KPIs based on business/marketing objectives.
• Search and Navigation Endecca- Adobe implementation, validation, reporting for 30+ specific user stories and clients specific requirement.
• Mobile app sdk tracking implementation and proper validation
• International subdomain tagging in 32 countries across european market.

Sep 2013 – Sep 2015 · 2 yrs

• Worked as a Lead for determining the key performance indicator in the online space such that they can be improved and optimized. Digital analytics solution delivery from the business requirements gathering phase to the tags deployment to the reporting data analysis phase. Helped different stakeholders of various business units to understand visitor pattern, get actionable data and perform site optimization via Adobe Target to create economic value. Strong analytical, team management and customer service skills.

Sep 2013 – Sep 2014 · 1 yr · Greater Hyderabad Area

• Lead a Cognizant Offshore team of analytics and Target implementation consultants to ensure team and client success at AMEX ODC (offshore development center).
• Delivered 50+ End2End Adobe analytics, Adobe Target projects for Amex Global acquisition as an Individual contributor for the following.
• Amex Assist, FAQ Tracking, Card Application, Login Analysis, Conversion: Leads, Non-card Acquisitions, Stand Alone Supp Card Apps, DynamiceStatement (Acquisition), Experience Type, External Entry Point, Form Analysis, Internal Search Tracking, Non-promotion Link Tracking, Page Identification, Percentage of Page Viewed, Basic Video Tracking, Self Service Transactions, Site Error Tracking, Site Tool Tracking.
• A/B testing and targeting Homepage using Adobe Target.

Feb 2012 – Sep 2013 · 1 yr 7 mos

• Worked with various clients to implement Omniture’s products. Provided business and development solutions to meet the unique needs of each client.
• Assisted various clients in setting up sitecatalyst, Test & Target campaigns for A/B Test, Multivariate Test & Landing Page Test, AAM audience manager.
• Assisted clients with Site catalyst, discover reporting & implementation methods in order to successfully track visitor behavior, specializing in success event and achieve KPIs.
• Handled complex Merchandising products eVars, Retail Shopping Cart implementation, Link Tracking.

May 2009 – Feb 2012 · 2 yrs 9 mos · Bengaluru, Karnataka, India

• Worked as a Team Lead in digital division of Percept for BSNL Project (on site).
• BSNL LiVE 3G Portal development, commerce engine PRTs, product, offer creation, XML zip files upload of the VAS services using HTML, CSS Java Script, PHP, XML, XSLT, Shell scripting etc.
• Temporal Targeting for evening hours and typical “work hours” for visitors who react differently to various offers at different times of the day which resulted in a very high conversion rate ROI.
• Competitive analysis of data and customer behavior to make the required changes in the portal for ROI. Tools used- GA,GTM,OpenX.
• R & D on MSDP Tool and implement new ideas to increase visitor engagement & revenue.
• Was instrumental in building the team to take care of day to day operations.

Sep 2008 – Apr 2009 · 7 mos · Greater Bengaluru Area

• Developed 6 major websites using CMS- Joomla, Drupal, Wordpress, HTML, CSS, Javascript, PHP with My SQL.
• Worked on GA & Google Ad words PPC. Client- Canon, Cinecurry.com, adchakra.net.
• SEO-on page & off page optimization, SEM (PPC), Email campaign, XML Sitemaps Creation, Metatags Creation, Directory Submission for optimization. Client-Deccan air, ForceIndia F1