Jan 2023 – Jan 2025 · 2 yrs · Remote

• Industry Mentor for Growth School's Digital Marketing Courses

Mar 2017 – Dec 2017 · 9 mos · Gurugram, Haryana, India

• Leading Digital Marketing Strategy, GTM initiatives and Growth across all platforms including Facebook, Google, Instagram, YouTube, Twitter, Email, Push, Affiliate partners, Online Audio/Video, and other publishers in this space. Backed by strong data analytics and industry expertise, Volercars is now a case study for driving success through it's Performance Marketing Campaigns
• Develop core marketing strategy across all channels including Digital & Offline
• Digital Marketing Strategy, Planning, Buying and optimisation for measurement of campaigns. Develop KPI’s to measure digital/ATL/BTL campaigns and drive its ROI
• Customer Acquisition & Retention through all channels. Responsible for bringing down the customer acquisition cost by 30%
• Driving social media strategy and creation of innovative digital content and creative for Volercars across paid, owned, earned media and tech, lifestyle influencers
• Plan annual digital budgets aligned to business and strategy and execute while ensuring continuous innovation and efficiencies

Aug 2015 – Feb 2017 · 1 yr 6 mos · Gurgaon

• One of the earliest members of the team leading Digital Marketing strategy across all channels on Web & Mobile App. Grofers' online marketing campaigns are case studies for driving business success through Instagram, Facebook & You Tube.
• Strategy and Execution of digital marketing across all platforms including Facebook, Google, Instagram, YouTube, Twitter, Affiliate partners, Online Audio/Video, and other publishers in this space.
• Customer Acquisition & Retention through all Digital Channels (including SMS and email). Reduced the customer acquisition cost by 50%
• Part of the core strategy group and help in providing consumer insights using various digital tools to help the ATL, sales and BTL campaign planning
• Build Grofers Brand across all online platforms.
• Plan annual digital budgets aligned to business and strategy and execute while ensuring continuous innovation and efficiencies
• Digital Analytics & Operations - Driving decisions through data
• Build end to end campaigns, structure and ideas across different mediums.

Mar 2014 – Jul 2015 · 1 yr 4 mos

• Setup the Marketing Insights team, as one of 6 founding members. A global team providing advertiser insights and solutions to Facebook’s managed advertisers/agencies globally.
• Program Manager: Marketing Insights
• Led Operations & Outsourcing for the Marketing Insights team
• Led growth for the team by hiring and setting up the team for greater success, pivoting from standard deliverables to client specific custom analysis
• Responsible to deliver the most relevant advertising insights are delivered to our clients
• Led the for first ever outsourcing project in partnership with Accenture
• Managing a team of 27 in-house contractors and 8 Accenture FTEs (as part of the Outsourcing process)
• Assuring the Quality and Turn Around Time for our deliverables
• Making sure the team is well equipped to handle the consistent changing demands and customizations in our reports
• Field Partner: LATAM – GSS Ambassador
• In-field partner for Latam region for 3 months. Setting up the team for the region
• The first person from GSS-Insights to be a part of the GSS Ambassador program.
• Worked out of from Sao Paulo & Mexico to support teams in LATAM. Success of the program led to opening of a full time role for the team in the region
• Project Management: Vertical & Objective Solutions
• Led a comprehensive needs analysis for all verticals globally and how they used reporting solutions, that laid the foundation to the pivotal change of aligning our deliverables to Verticals & Objectives.
• Spearheaded the biggest rollout for the team as we changed our deliverables to align with Verticals and Objectives

Jun 2012 – Feb 2014 · 1 yr 8 mos

• Setup the GMS Insights team , as one of 6 founding members. A global team providing scaled reporting solutions and insights to Facebook’s managed advertisers/agencies globally.
• Conceptualization of new deliverables:
• Piloted the first batch of Quarterly Reviews for the Europe. Impressive feedback and strong partnership led this to a full fledged workflow for the team. QBRs are now the most important strategic deliverable presented to the client.
• Spearheaded the shift from the team producing only standard reports, and introduce new deliverables focusing on other client needs
• Led the change in approach from ‘one size fits all’ report to tailoring our deliverables for increased relevance
• Mid-Market Ops: Led the Mid-Market Operations for the Insights team for a year including team scheduling and operations. During this time, the Reach for the team increased from serving 3% of all eligible Mid-Market Advertisers to serving 20% of all eligible MM advertisers.
• Pioneer work for Gaming:
• Working exclusively with our Gaming clients across all 3 regions, providing them with reporting solutions, custom insights, analysis and tools. Developed individual templates and analysis for all 4 sub-vertical within Gaming and creating exclusive dashboards for the vertical
• Key partnerships:
• Led the development of tool ‘Instagraph’, working with teams in Dublin and Hyderabad. The first tool which provides likes and engagement trend for brands on Instagram.

Nov 2010 – May 2012 · 1 yr 6 mos

• As one of the earliest member of the Facebook India family, I helped set up the GMS Ad Policy (Ads Integrity) team. A global team providing ad policy solutions and insights to all Facebook advertisers. I also worked on as an analyst building scaled reporting solutions for our advertisers.
• Leading Verticalization of reporting:
• Led a comprehensive needs analysis for all verticals globally and how they used reporting solutions, that laid the foundation to the pivotal change of aligning our deliverables to Verticals & Objectives and Spearheaded the biggest rollout for the team as we changed our deliverables to align with Verticals and Objectives
• Key partnerships:
• In partnership with our Ads Integrity team, I worked on providing our Gaming clients with ad policy reports to improve overall advertiser/people experience