Jun 2021 – Jun 2022 · 1 yr

• Drove omni-channel retention and direct marketing efforts, overseeing the vertical from scratch (0-1) including budgets, KPIs and contributing INR 3 million + in less than 6 months. Acquired marquee clients like Jubilant FoodWorks Limited (Dominos Pizza, India), Godrej Professional, Nivea, Lenovo among others and added significantly to the company’s ARR, increasing brand awareness and driving sales and positive ROAs for all. Building and mentoring a high-performing team proficient in but not limited to Email, SMS, Automation flows, WhatsApp and other direct marketing channels.
• Accomplishments:
• Overlooked strategy and multiple, parallel marketing campaign calendars for all the brands. This included the Conceptualisation, planning, development and execution of Customer Lifecycle campaigns across multiple channels including email, In-app, SMS, Push notifications for all our clients.
• Integrated multiple CRM and Marketing Automation tools with MarTech tools and plug-ins like Shopify for all the clients successfully. Deep knowledge and proficiency in automation tools like Marketo, Omnisend, Mailerlite, Clevertap, Netcore Cloud, and CRM platforms such as Hubspot, Salesforce, and Freshworks.
• Contributed to a 25 % jump in returning customer rate with innovative marketing automation flows for a leading hair care brand.

Jul 2017 – Jun 2021 · 3 yrs 11 mos · Thane

• Manage corporate marketing and communications functions, overseeing a 5-member team. Contributed to a $150K+ MRR for the company, also ensuring the region’s OKRs are being accomplished. Direct accountability for acquisition and retention of multi-million brands in the specific region. Mentoring team members to grow and deliver results that exceed the management’s expectations.
• Accomplishments:
• Developed marketing strategies for multi-million brands like Nykaa, Udemy, MakeMyTrip, Easemytrip, 1mg, Housing (PropTiger Group) for various channels, ensuring client satisfaction and directly contributing to an increase of 40% in active user base across channels, for all clients.
• Conducted workshops for prospects, giving them product demos and highlighting flaws in their marketing strategies leading to 19 MQLs and 5 SQLs in a span of 6 months.
• Wrote catalogues, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
• Won the Go-Getter award, the Bright Star award & the Star Performer award.
• Formulated strategy for acquiring and retaining clients in emerging markets, leading to acquisition of 10 enterprise clients in US and Europe.
• Managed cross-functional stakeholders of Product, Sales, Customer Success and Marketing teams to ensure end-to-end fulfilment of clients’ KPIs.
• Owned the Send-Time-Optimization project for Email as a channel, and implemented the project in a record time of 3 months (compared to estimated 9 months), by monitoring and leading Engineering team efforts.

Nov 2014 – Jun 2017 · 2 yrs 7 mos · Mumbai

• Aid resellers in B2B marketing and communication functions, debug technical issues : web related and email related. Direct brand management, PR,client relations, corporate positioning, product launches, advertising, sales collateral and multi-channel marketing.
• Accomplishments:
• Expanded client base by 78% in two years by consistently delivering goal-surpassing marketing results and ensuring client satisfaction.
• Closed new accounts as a member of the business-development team, including a $16K MRR win.
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

Jun 2013 – Jul 2013 · 1 mo · Andheri