Sushant Garg — Co-Founder

I work at the intersection of performance marketing and product thinking — using data to drive decisions, improve conversion rates, and solve real user problems. Over the last 4 years, I’ve helped D2C and digital-first brands scale through paid media (Google, Meta), funnel audits, and conversion rate optimization. Beyond campaign execution, I’ve led root-cause analyses, collaborated with product and tech teams, and run experiments to improve full-funnel performance — from ad click to retention. I also built NOTESOCOMMON, a bootstrapped D2C brand for themed notebooks. I handled everything end-to-end — from product design and pricing to website setup, performance marketing, and logistics. It gave me hands-on exposure to growth, operations, and customer experience. I enjoy breaking down messy problems, understanding user behaviour, and applying structured, creative solutions to move key metrics. Whether it’s ROAS, retention, or user journeys — I focus on what drives real impact. Key Skills: Data Analysis Conversion Rate Optimization (CRO) Digital & Performance Marketing Marketing Strategy User Journey Mapping Communication & Collaboration Problem Solving A/B Testing Growth Strategy Cross-functional Coordination Tools & Platforms: Google Ads Manager Facebook Ads Manager LinkedIn Campaign Manager Campaign Manager 360 DV 360 Google Analytics Moengage Hotjar Microsoft Clarity Microsoft Excel Microsoft PowerPoint SQL Python Canva

Stackforce AI infers this person is a Performance Marketing Specialist with a strong focus on D2C and digital-first brand growth.

Location: Gurugram, Haryana, India

Experience: 5 yrs 8 mos

Skills

Digital Strategy
Performance Marketing
Conversion Optimization
Data Analysis
Marketing Strategy
Business Analysis
Entrepreneurship

Career Highlights

Expert in performance marketing and conversion optimization.
Founded a successful D2C brand, NOTESOCOMMON.
Strong analytical skills driving data-driven marketing strategies.

Work Experience

MIRAGGIO

Performance Marketing Manager (4 mos)

FS Life (FableStreet | Pink Fort | March)

Performance Marketing Manager (1 yr 2 mos)

Cyclitics Digital

Performance Marketing Manager (6 mos)

Jollee

Lead - Performance Marketing and Customer Aquisition (5 mos)

Merkle Sokrati

Business Analyst (1 yr 10 mos)

Associate Business Analyst (5 mos)

Xpert

Marketing Analyst (2 mos)

PackNPack Packaging Pvt.Ltd

Operations Trainee (2 mos)

Notesocommon

Founder (1 yr)

Verzeo

Campus Ambassador (2 mos)

MyCaptain

Sales (2 mos)

Education

Bachelor of Technology - BTech at Bharati Vidyapeeth

at Vibrant Academy Kota

at Modern Vidya Niketan Faridabad

Sushant Garg

Co-Founder

Gurugram, Haryana, India5 yrs 8 mos experience

Key Highlights

Expert in performance marketing and conversion optimization.
Founded a successful D2C brand, NOTESOCOMMON.
Strong analytical skills driving data-driven marketing strategies.

Stackforce AI infers this person is a Performance Marketing Specialist with a strong focus on D2C and digital-first brand growth.

Contact

Skills

Core Skills

Digital StrategyPerformance MarketingConversion OptimizationData AnalysisMarketing StrategyBusiness AnalysisEntrepreneurship

Other Skills

Cost Per AcquisitionAnalytical SkillsA/B TestingCustomer InsightInsight GenerationMicrosoft OfficeKey Performance IndicatorsPaid Social Media AdvertisingAttention to DetailFacebook AdsGoogle AnalyticsMarket AnalysisLinkedIn Campaign ManagerFacebook MarketingMarket Research

About

Experience

5 yrs 8 mos

Total Experience

1 yr

Average Tenure

4 mos

Current Experience

Miraggio

Performance Marketing Manager

Dec 2025 – Present · 4 mos · Gurugram, Haryana, India · On-site

Fs life (fablestreet | pink fort | march)

Performance Marketing Manager

Aug 2024 – Oct 2025 · 1 yr 2 mos · Gurugram, Haryana, India

Cyclitics digital

Performance Marketing Manager

Dec 2023 – Jun 2024 · 6 mos

Digital StrategyCost Per AcquisitionAnalytical SkillsA/B TestingPerformance Marketing

Jollee

Lead - Performance Marketing and Customer Aquisition

Jul 2023 – Dec 2023 · 5 mos · Gurugram, Haryana, India · On-site

Strategy Development: Creating and executing a comprehensive performance marketing strategy to acquire new customers and retain existing ones. This involves defining clear goals, target audiences, and key performance indicators (KPIs).
Campaign Management: Overseeing the planning and execution of marketing campaigns across various channels, such as paid advertising (PPC, display, social media), email marketing, SEO, content marketing, and more. Ensuring campaigns are aligned with the overall strategy.
Data Analysis: Utilizing data analytics tools and platforms to monitor campaign performance, evaluate ROI, and make data-driven decisions. Constantly optimizing marketing efforts to maximize results and minimize wastage.
Budget Management: Managing the marketing budget efficiently, allocating resources to the most effective channels, and optimizing spend for the highest return on investment.
Conversion Optimization: Implementing strategies to improve conversion rates and customer acquisition funnels. Conducting A/B testing and other methods to enhance landing pages, ad creatives, and user experiences.
Customer Segmentation: Identifying and segmenting the target audience to deliver personalized marketing messages and offers. Tailoring campaigns to the specific needs and preferences of different customer segments.
Technology and Tools: Staying updated on the latest marketing technologies and tools, and incorporating them into the marketing stack for enhanced performance.
Collaboration: Working closely with other departments, such as sales, product development, and customer support, to ensure marketing efforts are integrated into the overall customer acquisition and retention strategy.
Reporting and Communication: Regularly reporting on key performance metrics to senior management and stakeholders, and communicating insights and recommendations for continuous improvement

Digital StrategyCost Per AcquisitionAnalytical SkillsA/B TestingPerformance MarketingConversion Optimization

Merkle sokrati

2 roles

Business Analyst

Sep 2021 – Jul 2023 · 1 yr 10 mos

Develop and execute data-driven marketing strategies to drive client growth and meet performance objectives.
Conduct market research and competitor analysis to identify opportunities and recommend marketing tactics.
Collaborate with cross-functional teams to implement marketing campaigns across multiple channels.
Utilize data analysis techniques to measure campaign effectiveness and optimize performance.

Customer InsightInsight GenerationMicrosoft OfficeKey Performance IndicatorsPaid Social Media AdvertisingCost Per Acquisition+24

Associate Business Analyst

Apr 2021 – Sep 2021 · 5 mos

Assisted in developing and executing marketing strategies for clients across various industries.
Conducted data analysis and generated reports to evaluate campaign performance and make data-driven recommendations.
Supported the team in managing and optimizing advertising campaigns on different digital platforms

Cost Per AcquisitionAnalytical SkillsA/B TestingBusiness AnalysisData Analysis