Sep 2020 – Mar 2021 · 6 mos · Bengaluru, Karnataka, India

Aug 2016 – Jul 2020 · 3 yrs 11 mos · Greater Bengaluru Area

• A passionate marketing professional in the Ed-Tech space with over 7 years of experience in crafting unique brand identity in the minds of the target audience through linking the distinctiveness, values & personality with various means of communications & marketing efforts. Over the years, I have built expertise in product launch, developing & executing integrated marketing plans across media channels to prospect new market opportunities and maximize existing ones.
• Core Competencies:
• Budgeting & Planning | Brand building & awareness | Sales enablement & GTM | Lead generation & campaign management | Content Marketing | Social Media Marketing | Website Management, SEO & SEM | Agency onboarding & Management

Dec 2012 – Aug 2016 · 3 yrs 8 mos · Bengaluru, Karnataka, India

• Branding & promotions: Having a deep understanding of the vocational education market to develop & deliver key brand messages through various media channels. Drive awareness & channel partner engagement through events & other marketing activities. Designing & developing content for campus branding.
• Channel activation & marketing: Lead all pre & post channel activation activities & set-up franchise learning centers across the region. Creating & distributing various marketing collaterals like signage, brochures, leaflets, posters, standees as a start-up kit to channel partners for student acquisition. Drive referral campaign & ensuring maximum conversion for new student acquisition.
• Marketing communication & campaigns: Developing & managing various marketing collaterals & campaign content for student acquisition for international qualifications. Supporting sales with various insights for channel partner acquisition. Supporting channel partner with all campaign assets to activate various promotional events aiming for student acquisition for enrollment.
• website management & SEO: Managing website with regular updates of content. Driving engagement by creating & activating various events on the website. Refreshing student testimonials on a regular basis.
• Events: Planning & organizing various campus events for student engagement. Supporting channel partners to organize events on various collages & communities to drive student enrollment.
• Operations: With the help of 12 team, I Managed end to end operations of PMKVY assessment project of 16 SSC. This includes result processing & declaration, evidence collection & storage.

Apr 2009 – Dec 2012 · 3 yrs 8 mos · Bangalore

• Handling corporate relations activities for entire Karnataka region.
• Plan, Implement & Measure Marketing Schemes / Promotions / CR Programs. Managing key accounts and business development.
• Identify the target sector with keeping in mind the bench mark of the University & the demographic profile of the students.
• Developing, Updating, Maintaining the MIS and monitoring the daily reports.
• Liaising with internal & external customer. Planning, Execution and review of company visiting life cycle with single objective of placement and industrial exposure of the University.
• Understand the market trends, competition and suggest process improvement.
• Planning & developing the strategies for industry-academic relationship.
• Developing & maintaining the corporate relations through networking & industrial interaction.
• Building brand image, positioning and achieve market leadership for the University.