Suzanna Barham

CEO

Sydney, New South Wales, Australia20 yrs 5 mos experience

Highly Stable

Key Highlights

Over 20 years of experience in marketing.
Expert in customer-centric campaign creation.
Proven track record in demand generation and strategy.

Stackforce AI infers this person is a seasoned marketing leader in the Fintech and Payments industry.

Contact

suzannajday@gmail.com LinkedIn

Skills

Core Skills

Marketing StrategyDemand GenerationProduct MarketingBrand ManagementB2b Marketing StrategyProject Management

Other Skills

Account ManagementAccount MarketingB2BB2B MarketingCampaign ManagementCommunicationContent StrategyCopywritingCredit CardsCustomer AcquisitionDigital MarketingDirect MarketingEmail MarketingEvent PlanningFinancial Services

About

A highly driven, creative and outcome focused senior marketing professional with more than 20 years' of experience in the financial services, payments and technology industry. With a deep understanding of the end-to-end payments ecosystem and passion for understanding the audience needs across retailers, fintechs, banks and the mutuals sector, I create customer-centric campaigns that help tell stories that resonate and translate into outcomes. Experienced in strategy development and hands-on execution, across brand, product, digital marketing, content creation, event management, demand generation, analytics, CRM and communications. Excellent interpersonal and cross-cultural communication skills working in matrix environments. Skills: Marketing strategy, project management, brand awareness and positioning, go-to-market strategy, customer experience and lifecycle management, content marketing, CRM (Salesforce), Marketo, partner marketing, website design and build, product marketing, email marketing, event management – tradeshows, sponsorships and proprietary events, demand generation and campaign management, social media, external and internal communications, public relations, crisis and issue management.

Experience

20 yrs 5 mos

Total Experience

6 yrs 6 mos

Average Tenure

10 mos

Current Experience

Global payments inc.

Vice President Marketing - APAC

Aug 2025 – Present · 10 mos · Sydney, New South Wales, Australia · Hybrid

Transaction network services

Global Head of Marketing - Payments Market

Aug 2023 – Jul 2025 · 1 yr 11 mos · Sydney, New South Wales, Australia

TNS is a global leader in providing full-stack payment and managed network solutions. TNS’ portfolio spans from unattended and in-store payment terminals, online solutions to secure global network connectivity and seamless payment processing through its cloud native payment orchestration platform.
In my role, I was responsible for driving the global marketing strategy, demand generation, communications, product marketing and commercial impact across 12 markets for TNS’ payments division. Reporting to the Global MD, I lead a global marketing and communications team and oversaw the marketing P&L, aligning efforts with regional GTM strategies to support scalable growth.

global marketing strategydemand generationcommunicationsproduct marketingcommercial impactMarketing Strategy+1

Aci worldwide

Marketing Director - Australia and New Zealand

Jul 2019 – Aug 2023 · 4 yrs 1 mo · Greater Sydney Area

Responsible for establishing and leading the marketing strategy in Australia and New Zealand targeted towards banks, financial institutions and enterprise merchants, working closely with the leadership team to develop and deliver the go-to-market plan to support ACI regional business objectives.

marketing strategygo-to-market planbrand awarenesscontent marketingMarketing StrategyProduct Marketing

First data corporation

5 roles

Marketing Director

Promoted

Jan 2015 – Jun 2019 · 4 yrs 5 mos

First Data (now Fiserv) is a global leader in commerce-enabling technology, serving approximately 6 million business locations and 4,000 financial institutions in more than 100 countries around the world.
I drove the marketing strategy and execution to merchants and financial institutions across Australia and New Zealand, leading all marketing business unit activities – branding, product marketing, demand generation, partner marketing, events, PR, web strategy and development and internal and external communications. Managing budgets, analysed spend and P&L forecasting to ensure tracking to the outlined budget.

marketing strategybrandingproduct marketingdemand generationpartner marketingMarketing Strategy+1

Senior Manager, Marketing & Communications

Promoted

Mar 2013 – Dec 2014 · 1 yr 9 mos

This formed part of the Strategy and Transformation team at First Data ANZ and reported to the VP Strategy and Transformation. Brands: First Data, Cashcard ATM, Bankwest Merchant Services.
I managed a team of marketing and communications professionals where we planned and implemented integrated marketing programs across all aspects of marketing that drive product and service sales.

integrated marketing programsproduct and service saleslead generationB2B Marketing StrategyProject Management

Marketing Manager

Promoted

Jan 2011 – Feb 2013 · 2 yrs 1 mo

Developed and implemented marketing strategies to enhance brand awareness and help drive revenue growth across three different brands (Brands: First Data, Cashcard ATM, Bankwest Merchant Services). Managed budgets and was responsible for P&L forecasting and overseeing invoicing and approval processes.

marketing strategiesbrand awarenessrevenue growthBrand ManagementProject Management

Marketing Coordinator

Jan 2009 – Dec 2010 · 1 yr 11 mos

I implemented a range of marketing tactics and developed promotional materials for targeted campaigns to elevate our brand and drive lead generation.
Supported three brands: Cashcard ATM, Bankwest Merchant Services and First Data's corporate financial services customers (Tier 1 Banks, Credit Unions and Building Societies).

marketing tacticspromotional materialslead generation