Swagat Patnaik

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

6+ years in Marketing Automation and Email Marketing.
Expert in Salesforce Marketing Cloud and lead nurturing.
Proven track record in executing data-driven campaigns.

Stackforce AI infers this person is a Marketing Automation Specialist with expertise in B2B and B2C sectors.

Contact

Skills

Core Skills

Marketing AutomationEmail Marketing

Other Skills

A/B TestingB2B MarketingB2C MarketingBrand ManagementBusiness DevelopmentBusiness PresentationBusiness StrategyBusiness-to-Business (B2B)C (Programming Language)CRM IntegrationCalifornia Consumer Privacy Act (CCPA)CommunicationConsumer LawContent MarketingContent Strategy

About

Results-driven Marketing Automation & Email Marketing Specialist with 6+ years of experience designing and executing data-driven campaigns across SaaS, e-commerce, and BFSI industries. Certified in Salesforce Marketing Cloud, I specialize in building automation workflows, audience segmentation, lead nurturing journeys, and personalized email campaigns that boost engagement, improve conversion rates, and deliver measurable ROI. Skilled in tools including Salesforce, HubSpot, Marketo, and Mailchimp, I bridge the gap between marketing strategy and technology—helping organizations maximize their marketing automation investments.

Experience

7 yrs 2 mos

Total Experience

1 yr 9 mos

Average Tenure

3 yrs 9 mos

Current Experience

Synchrony

Senior Analyst, Marketing

Sep 2022 – Present · 3 yrs 9 mos · Bengaluru, Karnataka, India

Oversee end-to-end email campaign operations and setup.
Execute revenue-based email campaigns using Salesforce Marketing Cloud, Epsilon Harmony, and Zeta.
Schedule drip campaigns, dynamic campaigns, and additional launches.
Segment audiences based on criteria and data targeting briefs.
Campaign Program Management
Manage a B2B/B2C client portfolio developing direct email marketing campaign strategies and execution.
Liaise with client teams and stakeholders in performance marketing to ensure timely delivery of email campaign projects.
Supervise a team of four members.
Assist in managing the localization of email marketing content.
Track and manage campaign milestones using Adobe Workfront.

Salesforce Marketing CloudMarektoMarketing AutomationEmail MarketingMulti-channel Campaign ManagementA/B Testing+14

True influence

Digital Marketing Analyst

Oct 2020 – Sep 2022 · 1 yr 11 mos · Bengaluru, Karnataka, India

I am responsible for planning and executing demand generation campaigns for
various brands.
Execute Account-based marketing strategies
E-mail campaigns strategy and execution
I am responsible for planning and executing demand generation campaigns for
various brands.

Medibuddy docsapp

Marketing Executive

Jul 2019 – Sep 2020 · 1 yr 2 mos · Bengaluru, Karnataka, India

I am responsible for B2B revenue generation for Meddibuddy DocsApp premium subscription & other.
Customer database management & lead funnel optimization through CRM
Sending out cold email campaigns for lead generation
Competitor analysis and market development
Customer retention and creating cross-selling opportunities
Email camping

Google Ads

Xcelpros

Marketing Associate

Feb 2019 – Jun 2019 · 4 mos · Bangalore

Responsible for handling CRM Management, Inbound digital marketing campaigns, website SEO, sales support, marketing operations and more
Sent out industry-specific Email campaigns (FMCG, Healthcare, Chemical, Pharma)
Worked on the website - SEO optimization (Keyword research, website audit, web page content optimization)
CRM operations & Customer database management - Creating a new database through market research, events, content marketing tactics.

Google Ads

Confederation of indian industry

Marketing Associate (summer intern)

Jun 2018 – Jul 2018 · 1 mo · Bangalore indra Nagar

I got an amazing experience from the confederation Indian industries.i was a part of the 14th Indian Innovation summit 2018. I was doing a promotion activity for this on a massive scale of the summit . I learned branding, event marketing, direct sales, negotiate customer, event sales. I am an aspiring marketing professional looking for an opportunity to learn and perform.
Driving registrations for the event through direct marketing and sales
Cold calling more than 4000 prospects – B2B influencers and decision-makers.
Email marketing campaigns for demand generation and boosting the audience interest to attend the event.
Pre-event, during and post-event marketing and follow-ups to ensure better participation and greater level of customer satisfaction.

Google Ads