May 2022 – Apr 2025 · 2 yrs 11 mos

• Collaborated with cross-functional teams to drive product adoption through data-driven omnichannel marketing campaigns.
• Implemented strategies for retention, personalization, and monetization across Stores & E-Commerce platforms.
• Analyzed and interpreted data to optimize marketing efforts and enhance customer experience.

Jan 2021 – Jan 2022 · 1 yr

• Ensuring data-driven development of the company's digital product offerings on the Vi Mobile App & Website.
• Driving the business goals to acquire customers & increase revenue through ecommerce and by launching different VAS services.
• Helping define the Digital Marketing Strategy by evaluating performance of different online channels to run better ROI campaigns, and web optimizations for SEO.
• Delivering analytical inputs to optimize traffic to activation journey on app & website from different channels.
• Using different software tools (like Adobe Experience Cloud) and ensuring that all customer journeys & user funnels are properly tracked and measured across digital assets.
• Leveraging Digital Analytics for better targeting / segmentation and profiling of customers.
• Collaborating with Cross-Functional teams to identify scenarios / business processes for improving efficiency / revenue through development of new product features.

Jan 2019 – Jan 2021 · 2 yrs

• Developed merchandizing strategy, implemented the assortment & inventory plans to match the sales plan.
• NPD – Developed new product combos & better offerings through market basket analysis & research.
• Helped implement the digital marketing strategy for the brand for own website & ecommerce marketplaces.
• Catalogued products on marketplaces with SEO optimized item descriptions & images.
• Worked on “Virtual Brands” & “Cloud Kitchens”, strategic initiatives to better utilize kitchen bandwidth.
• Created a detailed SOP for the whole ecommerce operations at the ground level.
• Undertook surveys & analyzed reviews to understand customer sentiment & draw actionable insights.
• Tracked competition; studied industry trends, analyzed category & product-wise sales and prepared demand forecasts. Created management dashboards on Power BI.

Jan 2018 – Jan 2018 · 0 mo

•  Conducted market research for different consulting assignments.
•  Promoted the company's consulting services to CXOs.

Jan 2018 – Jan 2018 · 0 mo · Dubai, United Arab Emirates

• Launched the revamped app-based digital loyalty program with my team for the multi-national retail conglomerate spread across 7 countries encompassing 2200+ stores & 85+ top international brands such as Tommy Hilfiger, Calvin Klein, ALDO, Skechers, Tim Hortons, Rituals, Nine West, and Dune London, to name a few.
• Devised customer acquisition & retention strategies for the same.
• Developed Wireframes, performed User Accessibility Testing ( UAT ), AB Testing for different app features & managed the card less program’s fully integrated mobile app in its initial phase.
• Developed a Fraud Detection Mechanism for the app with potential flag points & preventive actions.
• Explored prospective B2B partnerships for the program with the biggest corporate names in the UAE.
• Prepared a launch plan for new countries clearly defining each step to be taken with timelines.
• Worked on developing a unique business system to streamline the internal processes and functioning of the company.
• Prepared a detailed roadmap for Club Apparel's launch in new countries.

Jan 2017 – Jan 2018 · 1 yr

• Spearheaded various campus – corporate engagements to foster better alignment of college academia with the industry.
• Organized talks by eminent business leaders to guide students on current industry scenario.
• Organized personality development workshops, seminars and counselling sessions for the batch.
• Organized mock GDs and interviews by the alumni to prepare the students for placements.

Jan 2014 – Jan 2016 · 2 yrs

• Tapped new sales opportunities leading to more than 5% increase in the company revenue.
• Handled key accounts working as a sole point of company interface for those customers.
• Resolved quality and delivery related issues on an ongoing basis.
• Oversaw supply chain for the procurement & transportation of coal.
• Managed office related general administration tasks as and when required.