Sep 2021 – Aug 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• Responsible for Building the South Vertical from scratch, right from hiring talent, business development, onboarding clients, pushing products/services, and driving revenue.
• Ensuring business unit broke even within short duration of 6 months and profitable within 7 months of operations.
• Generating 4 Cr of Revenue within 1 year of operations
• Onboarded 50+ key clients across Bangalore, Chennai, Hyderabad, Coimbatore, and Dubai.
• Maintaining retention rate of 80% clients across products and services

May 2020 – Oct 2021 · 1 yr 5 mos · Delhi, India

• Conceptualising, Onboarding and Executing partnerships to boost overall Brand and Sales. Onboarding Yuvraj Singh as brand ambassador/resident and Tarun Tahiliani for bespoke designer homes.
• Launch campaign resulted into 21 closures with topline of 116 Cr within 60 days duration. Highest in NCR for Ultra-Luxury portfolio
• Enabling Digital for ultra-luxury INR 6Cr onwards residential product in South Delhi as not just a lead generation platform but delivering 200+ walk- ins in 6 months duration with multiple closures.
• Launching Chennai Project with all around 360 degree aggressive marketing campaign
• Being promoted and awarded best overseas marketing person globally across 10 regions of Country Garden for CY 2020 within 6 months

Jun 2018 – Apr 2020 · 1 yr 10 mos · Gurgaon, Haryana, India

• Heading marketing function PAN India with focus on existing and upcoming markets like Delhi/NCR, Mohali, Indore, Jaipur, Lucknow, Mumbai and Chennai.
• Responsible for successful commercial & residential project launches and award winning digital marketing campaigns.
• Efficient management of overall marketing budget of INR 20Cr. to achieve Topline of INR 2000 Cr.
• Onboarding and Managing PR, Creative, Digital, Content, Design and Tele calling agencies/resources
• Responsible for Digital transformation, New product development , Consumer insights and Building partnerships.
• Recruitment and Leading a team of 5 resources
• Imparting knowledge sharing sessions to partners on Digital best practices and Lead generation.

Jul 2017 – Jun 2018 · 11 mos · Dubai, Dubai, United Arab Emirates

• Responsible for planning and executing road shows across 48 countries and 90+ cities
• Responsible for managing P&L account for international events and activation
• Allocation of budgets across events and activation inclusive of offline and online (ATL&BTL) marketing spends
• Managing team of 8 members directly
• Generating 200 million + revenue from the vertical per month, with only 2% marketing spends/cost to sales
• Responsible for formulating go to market strategies as well as driving innovations to maximize reach and revenue from International markets
• Responsible for market intelligence & consumer insights
• On boarding digital partners and vendors to open avenues for performance based digital solutions
• Responsible for development of mobile app, web-conference solution as well as interactive E-commerce solution for selling apartments online for DAMAC
• Managing digital mediums effectiveness & campaign optimization

Feb 2016 – Jun 2017 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area

• Highlights
• Heading sole selling vertical with 23 clients across Pune, Mumbai & Bangalore (real estate)
• Responsible for generating revenue across clients while managing marketing and operations
• ROI based offline and online campaigns to maximise profits and sales for clients
• Managing Business development, Marketing, Strategy and Operations
• Key Functions & Responsibilities
• Team management: managing a team of 13 resources
• Handling end to end digital marketing, offline marketing (ATL/BTL), sales, pre-sales and client management, business development and P/L account.
• Results/Sales oriented campaigns with profits linked to commission on agreement value of inventory sold

Sep 2014 – Jan 2016 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area

• Highlights
• NestFest Campaign 2015 which generated 200 million impression with 6 million unique impression over a period of 15 days
• Setting new benchmarks in real estate by selling 305 apartments online within 25 days
• Key Functions & Responsibilities
• Team management: managing a team of 6 resources
• Handling end to end digital marketing campaigns for all the projects (for both KPDL and 24K) - SEO, SEM, SMO, SMM, ORM
• Mobile app and E-commerce portal development and management
• Review new technologies to stay at the forefront of developments in digital marketing
• Budgetary review and monitoring across digital platforms
• Email & SMS marketing & Big data management
• Responsible for end to end closures of online leads, directly managing a team of 5 sales professionals to achieve the sales targets

Jan 2013 – Sep 2014 · 1 yr 8 mos · Pune

• Highlights
• Successful launch of 3 projects with ROI driven campaigns
• Increasing online sales contribution from 8% to 24%
• Increasing campaign efficiencies by establishing constant tracking and feedback mechanism
• Key Functions & Responsibilities
• Digital, Creative, Events, Rendering and PR agency management
• Preparing monthly, quarterly and annual marketing & sales budgets
• Market research, consumer analysis and part of internal ISO audit team
• Agency and vendor management
• Executing and managing ATL/BTL activities
• Generating, managing and analysing lead flow from various marketing channels/mediums
• Website design and management, SEO, SEM, CPC and CPV campaigns
• Lead generation and analysis for enhancing campaign efficiency from time to time

Apr 2011 – Dec 2012 · 1 yr 8 mos · Mumbai Metropolitan Region

• Product Development Department
• Region: North and Central India.
• Highlights & Achievements
• Product Development & Marketing : Target 4 project launches achieved 5 within one FY
• Working on cash flow, marketing mix and product development on one of the most expensive real estate projects in India – 2-Hailey Road, New Delhi.
• Part of insights team guiding management on upcoming potential markets – Senior Living and Pre-Fab/Cast technology.
• Brand Equity study and improvement in score YOY
• Scaling up SOP & processes for product development
• Key Functions & Responsibilities
• Strategic: Collecting, analysing and drawing inference out of inputs from various external stakeholders, assisting by being a cementing force in between the various internal.
• Operational: Participating in site visits of new land parcels to provide preliminary marketing inputs about the land, the competition and the suggested product mix, to undertake a valuation of the land cost by employing and coordinating with a third party valuation agency. Post approval to provide detailed marketing mix inputs which go in as marketing brief.
• Developmental: To compile, analyze and broadcast the voice of the market to the other functions within the company & be a cementing force in between all these functions.
• Market Research: Actively involved in various Market Research activities undertaken, like Usage and Attitude study, Customer Satisfaction Index Study, Brand Equity Study, and hereby providing insights to the internal stake holders for key strategy development.