TANMAY SINGH — Business Development Executive
Growth & Product Marketing professional with 4+ years of experience driving customer acquisition, funnel optimization, and lifecycle growth across fintech, BFSI, and digital consumer platforms. My work focuses on building scalable growth engines through experimentation, GTM strategy, and data-driven marketing within lending and financial services ecosystems. Currently serving as AVP – Marketing & Growth at Manipal Fintech, where I lead go-to-market strategy, regional growth initiatives, and lifecycle marketing programs across multiple markets. My role involves optimizing lending funnels from acquisition to activation, running experiments across landing pages and onboarding journeys, and improving customer conversion through CRM-led engagement and performance-driven campaigns. Previously at SBI, I led MSME lending growth initiatives that delivered ₹120 Cr+ in new business within one year through targeted acquisition campaigns, regional GTM programs, and strategic channel partnerships. Earlier at TCS, I supported global product marketing and GTM strategy for enterprise digital products, contributing to a $90M+ sales pipeline while working closely with product, sales, and strategy teams. My early experience at Jubilant FoodWorks involved digital adoption and category marketing initiatives for Domino’s and Dunkin’. My experience spans growth strategy, product marketing, and lifecycle optimization across digital platforms. My core strengths include: • Growth & Product Marketing – Product growth, GTM strategy, customer acquisition, lifecycle marketing, funnel optimization • Experimentation & Analytics – A/B testing, conversion optimization, cohort analysis, product analytics • Marketing Strategy – Integrated campaigns (ATL, BTL, digital), CRM engagement, performance marketing • Fintech & Lending Growth – Borrower funnels, credit acquisition, channel partnerships, regional growth programs • Strategic Execution – Market research, competitive benchmarking, cross-functional leadership I am particularly interested in Growth Marketing, Product Growth, and Product Marketing roles within fintech, SaaS, and digital platforms where experimentation, data-driven growth, and GTM strategy drive scalable user and revenue growth.
Stackforce AI infers this person is a Fintech Growth Marketing expert with a strong focus on data-driven strategies.
Location: Gurugram, Haryana, India
Experience: 3 yrs 6 mos
Skills
- Growth Marketing
- Marketing Strategy
- Funnel Optimization
- Go-to-market Strategy
- Product Marketing
- Growth Strategies
- Product Development
Career Highlights
- Generated ₹120 Cr in new business at SBI.
- Led growth initiatives in fintech and lending sectors.
- Expert in data-driven marketing and funnel optimization.
Work Experience
Manipal Fintech
AVP - Marketing and Growth (5 mos)
State Bank of India
Marketing Manager (1 yr 5 mos)
Tata Consultancy Services
Product Marketer & PMO Sales (1 yr 4 mos)
Jubilant FoodWorks Ltd.
Management Trainee (6 mos)
cybervie
Product Strategy Intern (3 mos)
Activa Inc
Marketing Intern (3 mos)
Future Generali India Life Insurance
Sales And Marketing Intern (2 mos)
BITS Pilani Work Integrated Learning Programmes
Teaching Assistant (4 mos)
Defence Research and Development Organisation (DRDO)
Internship Trainee (2 mos)
Forensic Science LAB
Cyber security Intern (1 mo)
Education
Master of Business Administration - MBA at Birla Institute of Technology and Science, Pilani
Bachelor of Technology - BTech at Madan Mohan Malaviya University of Technology
HSC at ESS ESS CONVENT SCHOOL
SSC at ST. PAUL'S CHURCH COLLEGE
