Tanu Tiwari

Head of Growth

Gurugram, Haryana, India8 yrs 7 mos experience

Highly Stable

Key Highlights

Built brands from scratch with $3M+ revenue.
Launched 4 global markets successfully.
Expert in D2C and B2B growth strategies.

Stackforce AI infers this person is a B2C E-Commerce and Marketing expert with a strong focus on growth strategies.

Contact

Skills

Core Skills

D2cMarketingBrand DevelopmentB2bNew Business DevelopmentContent StrategyProject ManagementOperations ManagementLeadershipHr Start-upSocial Marketing

Other Skills

Brand ManagementBrand StrategyBusiness StrategyBusiness-to-Business (B2B)Community OutreachConsumer BehaviorConsumer InsightContent ManagementCross-functional Team LeadershipCustomer AcquisitionCustomer InsightCustomer RetentionE-CommerceEvent ManagementEvent Planning

About

I build brands and systems from scratch. Led D2C and B2B businesses from $0 to $3M+, launched 4 global markets, and scaled profitable growth across Amazon, Meta, and retail. Strategy + speed = my zone. Setup Gharaana's direct-to-consumer engine with a focus on sustainable acquisition and measurable operational improvements, driven by contributions to growth, demand, and customer experience. Creative, content, and performance efforts were aligned with strategic ROAS enhancement goals, enabling impactful outcomes like improved delivery speed and reduced returns. Previous roles at Nexprt included pioneering the D2C vertical and scaling marketplace leadership while achieving early-stage profitability. Academic grounding in commerce from Lady Shri Ram College for Women (University of Delhi) complements expertise in growth strategy, marketing, and structured execution to build scalable, customer-centric demand engines.

Experience

8 yrs 7 mos

Total Experience

1 yr 7 mos

Average Tenure

10 mos

Current Experience

Nat habit

Sr. Category Growth Manager

Aug 2025 – Present · 10 mos · Gurugram, Haryana, India · On-site

Gharaana

Founding Member & Demand Lead

Jan 2025 – Jun 2025 · 5 mos · Gurugram, Haryana, India · On-site

As a Founding Member & Demand Lead at Gharaana, I spearheaded growth and customer experience initiatives.
Developed and executed the brand’s category strategy, significantly enhancing marketplace presence.
on track for a remarkable ₹30Cr+ ARR in Year 3 by optimizing delivery speed and inventory flow.
Currently focused on sustainable acquisition strategies and improving ROAS through creative and performance efforts.

StartupsMarketingCustomer InsightBusiness StrategyOnline MarketplaceD2C+2

Nexprt

3 roles

Founding Member (D2C)

Nov 2022 – Dec 2024 · 2 yrs 1 mo

Spearheaded the launch of Corsica Designs as part of Nexprt's D2C vertical, achieving category leadership on key marketplaces.
Drove profitability within six months by optimizing go-to-market strategies and maintaining strong unit economics.
Established a sustainable demand engine through continuous iteration on content and acquisition strategies.

Consumer BehaviorPublic RelationsConsumer InsightBrand DevelopmentE-CommerceStartups+8

Business Development, B2B (Founding Team)

Promoted

Feb 2021 – Dec 2024 · 3 yrs 10 mos

Joined Nexprt's founding team to establish the B2B exports vertical from the ground up.
Successfully scaled operations across US, EU, and MENA, contributing over 50% to total revenue in 2.5 years.
Collaborated with major retailers to transition sourcing from Southeast Asia to India, ensuring seamless execution.
Conducted 150+ tailored outreach efforts, utilizing data analysis to engage and onboard key clients.

New Business DevelopmentBusiness-to-Business (B2B)ManufacturingCustomer AcquisitionConsumer InsightMerchandising+7

Associate

Nov 2020 – Feb 2021 · 3 mos

Myra_ekpahel

Head of Content

May 2020 – May 2021 · 1 yr · Delhi, India · Remote

Spearheaded the content strategy for Myra_EkPahel, focusing on empowering women from underprivileged backgrounds.
Achieved a remarkable 186% increase in interactivity on Instagram and Facebook during the COVID-19 pandemic.
Successfully launched LinkedIn and Twitter accounts within 20 days, enhancing brand visibility.
Secured media coverage for Myra's story in four local newspapers, amplifying community engagement.

Web Content CreationContent StrategyMarketing StrategyCommunity OutreachTeam LeadershipBrand Management+1

Lady shri ram college for women

9 roles

Content Head, Dept of Commerce

Jul 2019 – Sep 2020 · 1 yr 2 mos · On-site

Led a team of 5 students in creating the Annual Magazine (Comcorde), enhancing content quality and engagement.
Developed interactive content for the website and social media, successfully reaching over 1000 individuals.
Designed and released weekly newsletters and partnership proposals for the Annual International Academic Meet, optimizing resource allocation and participation.

Content StrategyContent ManagementProject PlanningTeam LeadershipProject Management

Head, The Internal Complaints' Committee

Promoted

Apr 2019 – Sep 2020 · 1 yr 5 mos · On-site

Elected as the representative for over 2800 students on the Internal Complaints' Committee, ensuring adherence to UGC Regulations (2015).
Organized impactful events, including a Street Play with SPUWAC and interactive sessions with IPS officers to raise awareness on sexual harassment.
Compiled comprehensive monthly and annual reports for the ICC-LSR, enhancing transparency and accountability in complaint redressal processes.

Internal InvestigationsLitigation Support

Sub-Head, Cultural Fest Committee

Nov 2018 – Feb 2019 · 3 mos · On-site

Led a diverse team of 21 core members and coordinated with 600 volunteers to ensure smooth operations during the All-India Annual Cultural Fest, Tarang.
Strategically managed logistics for over 10,000 attendees, enhancing guest experience and participant engagement.
Developed and implemented effective communication channels among team members, resulting in improved coordination and efficiency.

Event PlanningEvent Management

Senior Associate, The Entrepreneurship Cell

Aug 2018 – Aug 2019 · 1 yr · On-site

Operations ManagementFundraisingProject Management

R&D, Women's Development Cell

Aug 2018 – Aug 2019 · 1 yr · On-site

Gender StudiesResearchCommunity Outreach

Students' Union, Dept of Commerce

Apr 2018 – Apr 2019 · 1 yr · On-site

Elected representative for over 250 students, advocating for their welfare and concerns.
Organized the Annual International Academic Meet, attracting 1200+ participants and fostering academic collaboration.
Established 9 specialized teams for efficient operations, enhancing engagement through a rigorous selection process.

LeadershipCross-functional Team Leadership

Associate, World University Service Society

Aug 2017 – Aug 2019 · 2 yrs · On-site

Team ManagementHealthcareWellnessFundraising

Content Coordinator, Dept of Commerce

Aug 2017 – Apr 2018 · 8 mos · On-site

Associate, The Entrepreneurship Cell

Aug 2017 – Apr 2018 · 8 mos · On-site

Social MarketingResearchCommunity Outreach

Akaaro consulting and training

Human Resources Intern

May 2018 – Aug 2018 · 3 mos · Delhi, India · On-site

Assisted in recruitment processes for Tier A clients, enhancing talent acquisition strategies for TagTaste and Glinhaawm Intl Pvt Ltd.
Developed the Sales Competency Mapping Framework and drafted the Employee Handbook, streamlining onboarding for new hires.
Recognized for conducting Induction Training for 23 Software Development Engineers at TagTaste, improving team integration.

HR Start-upHR SolutionsLegal WritingMicrosoft ExcelHuman Resources Information Technology (HRIT)

Mypower.in

Social Media Intern

Sep 2017 – Oct 2017 · 1 mo · Hyderabad · Remote

Collaborated with a team of 26 students to enhance MyPower's online learning platform through targeted social media campaigns.
Assisted IIT & IIM alumni in preparing quarterly performance reports for Q3 investor meetings, ensuring data accuracy and clarity.
Developed skills in social media strategy, data analysis, and teamwork, contributing to a dynamic startup environment.

Social MarketingResearchCommunity Outreach