Sep 2014 – Dec 2015 · 1 yr 3 mos · Bengaluru Area, India

• Lead – Consulting Practice & Marketing Strategy
• Spearhead the consulting practice while collaborating closely with leading market research firms to deliver strategic insights and high-impact business recommendations. Responsible for driving higher-order thinking across key business dimensions such as market coverage, P&L accountability, and business development within the research ecosystem.
• Serve as a strategic partner in planning and executing value- and volume-driven marketing initiatives, ensuring alignment with organizational goals and market opportunities.
• Key Responsibilities:
• Strategic Planning & Execution:
• Oversee the end-to-end planning, development, and execution of brand-building and demand generation programs targeted at end users across various market segments.
• Integrated Campaign Leadership:
• Design and deliver integrated marketing communication strategies that effectively engage both internal stakeholders and external audiences.
• Cross-Functional Collaboration:
• Work closely with cross-functional teams and external agencies to craft and execute compelling, insight-driven campaigns that reinforce brand positioning and generate measurable impact.
• Brand & Demand Generation Alignment:
• Align marketing programs with sales objectives to drive market awareness, consideration, and conversion—leveraging both traditional and digital channels.

Jul 2013 – Sep 2014 · 1 yr 2 mos · Bangalore, India

• Strategic Business Development & Marketing Leadership
• Responsible for conceptualizing innovative business ideas, shaping go-to-market strategies, and executing comprehensive marketing plans aimed at driving sustainable growth and market differentiation.
• In a rapidly evolving electronic payments landscape, lead efforts to expand market coverage by identifying new customer segments, emerging trends, and disruptive opportunities. Act as a bridge between customer needs, product innovation, and marketing execution—ensuring solutions are relevant, timely, and competitive.
• Work closely with customers, marketing teams, product managers, and technology evangelists to co-create high-impact value propositions. These collaborative efforts aim to deliver incremental value across the payments ecosystem, enhance user experience, and foster deeper customer engagement.
• Key responsibilities include:
• Market Strategy Development: Craft data-driven strategies to penetrate new markets, enhance brand visibility, and increase adoption of electronic payment solutions.
• Customer-Centric Innovation: Leverage insights from direct customer engagement to influence product direction and marketing narratives.
• Integrated Campaign Execution: Plan and deliver multi-channel marketing initiatives that align with business objectives, combining digital, content, field, and partner marketing tactics.
• Cross-Functional Leadership: Collaborate with internal stakeholders across sales, product, and operations to ensure cohesive execution and measurable outcomes.
• Ecosystem Value Creation: Cultivate partnerships and alliances that contribute to a thriving payment ecosystem, while continuously identifying ways to add value through thought leadership, innovation, and solution co-development.
• This role blends strategic vision with hands-on execution, requiring agility, creativity, and a deep understanding of both customer behavior and market dynamics.

Jul 2009 – Jun 2013 · 3 yrs 11 mos

• As part of Oracle Direct North America Sales (OD NAS), I worked with the Enterprise Delta Force team focusing on database and Exadata solutions for Fortune 500 clients across APAC, North America and Canada. My role combined deep business analysis, solution mapping, and strategic relationship management to deliver measurable performance outcomes.
• Strategic Account Leadership: Managed enterprise accounts across BFSI, Retail, and High-Tech sectors; engaged CXO-level stakeholders to assess IT landscapes, identify performance bottlenecks, and recommend tailored Oracle technology solutions.
• Consultative Solution Selling: Conducted in-depth assessments of clients’ business processes and IT infrastructure to design proof-of-concept architectures leveraging Oracle’s stack — DB Enterprise Edition 11g R2, Exadata, Exalogic, Middleware (WLS), Goldengate, and Identity Management (SSO).
• Business Growth & Market Analysis: Drove business development across key accounts by analyzing IT spend, market trends, and M&A activity; developed targeted go-to-market strategies for underpenetrated “GAP” accounts.
• Value Articulation & ROI: Delivered ROI and TCO analyses to quantify impact and align solutions with customer’s strategic objectives; contributed to multi-million-dollar pipeline creation through customer advocacy and solution alignment.
• Competitive Intelligence & Market Positioning: Continuously tracked industry trends and competitor offerings to enhance Oracle’s positioning and develop value-based narratives tailored to industry use cases.
• This role strengthened my foundation in enterprise consultative sales, strategic account management, and data-driven decision-making — combining technical expertise with business acumen to drive transformation at scale.

Jun 2005 – Jul 2009 · 4 yrs 1 mo

• Key Responsibilities
• Project Oversight & Reporting:
• Monitor and review project status reports across all operational phases to ensure milestones are met and risks are proactively addressed. Prepare and present weekly project performance updates to senior management, ensuring alignment with business goals.
• Operational Efficiency & Resource Optimization:
• Analyze project outcomes and operational processes to uncover areas for efficiency gains and resource optimization. Implement best practices to drive productivity, reduce costs, and enhance execution quality.
• Project Planning & Execution:
• Lead the planning, coordination, and execution of multiple concurrent projects, ensuring timely delivery within scope and budget. Effectively manage cross-functional teams and stakeholders to drive execution according to defined priorities.
• Client Engagement & Solution Presentation:
• Conduct impactful client-facing presentations that communicate the value proposition of products, solutions, and services. Customize messaging based on client needs and industry challenges, building credibility and long-term partnerships.
• Sales Strategy & Pipeline Management:
• Own the sales cycle from prospecting to closure, including lead qualification, solution pitching, proposal creation, and negotiation. Maintain a healthy pipeline and forecast accurately.
• Business Development & Relationship Building:
• Identify new business opportunities by analyzing market trends, client feedback, and competitive positioning. Develop and nurture long-term customer relationships to drive repeat business and upsell opportunities.
• Collaboration with Cross-Functional Teams:
• Partner closely with marketing, product, and delivery teams to align sales strategies with business objectives, provide client insights, and ensure smooth onboarding and implementation post-sale.
• This combined role demonstrates a strong blend of project management, strategic sales, and client engagement and long-term growth.