Feb 2025 – Aug 2025 · 6 mos

• Drinking from a firehose; Building perspectives;
• Recalibrating life goals
• "A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly."

Mar 2024 – Jan 2025 · 10 mos

• Successfully managed over 300 accounts in the commercial and enterprise space in North India.

Aug 2023 – Mar 2024 · 7 mos

• MT for the Advisory Services vertical - specializing in large deals in Government and Public Sector.
• 💡Analyzed RFPs, collaborated with internal & external stakeholders, and incorporated essential details into comprehensive proposals for end-to-end IT implementation projects.
• 💡Took ownership of the entire bid process, ensuring compliance with procedures and governance, and successfully executed bids.
• 💡Proactively identified key project opportunities, and executed strategic initiatives that drove growth and success for the organization.
• 💡Enhanced our go-to-market approach and expanded business opportunities by forging alliances with partners and integrators.
• 💡Coordinated document collection throughout the bid process, prepared thorough bid responses, facilitated presentations, and conducted financial evaluations, providing informed decision-making support.

Sep 2023 – May 2025 · 1 yr 8 mos

Jul 2023 – Oct 2023 · 3 mos · United States · Remote

• Goal: Led various market research projects and competitor audits to identify market gaps and target audience preferences and trends, directly impacting brand recognition and market positioning, and enhancing ASC's competitiveness.

May 2022 – Sep 2022 · 4 mos · Bengaluru, Karnataka, India

• Goal: Devised end-to-end marketing plans and GTM strategies for leading global pharmaceutical & consumer health brands, and supported client projects via collateral creation - concept notes, thought leadership, secondary research, data analysis, storyboarding, digital strategy roadmaps & proposals outlining solutions.
• 💡Demand Generation - Created a digital blueprint & strategy roadmap for a leading global pharmaceutical company’s initiative to cause a behavioural change towards nutrition & supplements amongst the target audience.
• 💡Go-to-Market - Developed an approach note - involving consumer journey mapping and a digital strategy roadmap - for a global pharmaceutical giant’s YouTube channel. Performed extensive research on women’s healthcare issues in the Middle East, and linked the brand’s therapy areas & existing products to the areas of intervention, and to digital solutions & campaigns that could be implemented.
• 💡Conducted market research to identify the emerging trends in cybersecurity and analysed the cybersecurity offerings of leading consulting firms like the Big 4, Capgemini etc.
• 💡White Paper - Wrote a white paper on omnichannel enablement and its implementation across organisations, using persona frameworks and consumer journey maps.
• 💡Thought leadership - Wrote a thought piece highlighting the continuous approach of the modern consumer journey and how it differs from traditional models like AIDA.
• 💡Performed market research to identify the impact of TikTok on pharmaceutical marketing, advertising & sales, and analysed the market penetration & monetisation of Indian TikTok dupes such as MX Takatak, Trell etc.
• 💡Content Creation - Designed user journeys for the various stakeholders involved with a skincare product of a leading global consumer health brand.
• 💡Data Analysis - Identified and segmented 1 million+ digitally active HCPs for digitisation & effective targeting.
• 💡Also gained exposure to different marketing tools like Brandwatch & Semrush.

Oct 2020 – Apr 2022 · 1 yr 6 mos · New Delhi, Delhi, India

• Goal: Assisted all stakeholders utilising the Cuemath Leap platform, and resolved technical as well as platform queries at the front & back-end.
• 💡Solved product-based technical queries, such as login problems or website launch failure, in real-time (night shift).
• 💡Supported teachers, students, and parents utilising the platform by resolving issues personally.
• 💡Worked with North American, European & Australian stakeholders to create a feedback loop to improve product offerings and drastically reduce issues faced by them.
• 💡Drove up user engagement & customer retention by 63% and 78% respectively in the first quarter.