Jun 2022 – May 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Dec 2020 – Jun 2022 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Part of the core leadership group; Led Marketing, Inside Sales & Online Marketplace
• Built the marketing function from scratch and scaled the team to 50+ members
• Launched the 1st 360 degree Brand campaign for the OOW business; Awarded as Best OOH, Radio campaign by Afaq!
• Relaunched the Tech Blog along with Youtube channel to push tech news & reviews; Blog is now among Top 15 tech blogs in the country

Jul 2018 – Dec 2020 · 2 yrs 5 mos · Bengaluru Area, India

• Part of the Executive team, responsible for driving unit-level profitability
• Reduced NPA’s by 50% by implementing risk measures & heuristic-based collection models
• Led projects to drive efficiency, leading to ~60% reduction in servicing cost
• Led partner-led marketing leading to 2.5X growth in MAU
• Implemented marketing automation tool to create user journeys for onboarding, retention & resurrection

Dec 2016 – Jul 2018 · 1 yr 7 mos · Bengaluru Area, India

• Led growth across consumer products including:
• ClearTax (Income Tax Filing)
• ClearTax Services (Marketplace for CA & Legal Services)
• ClearSave (Tax saving & Mutual Fund Investments)

Jan 2015 – Dec 2016 · 1 yr 11 mos · Hyderabad Area, India

• Leading User Acquisition for Chrome Extension & Android App through various Ad networks including Google & Facebook
• Conceptualised & owned, the end to end creation of company’s first Video Advertisement
• Led ATL & BTL promotional campaigns for branding & user acquisition
• Identifying potential strategic tie-ups to create product differentiation & generate marketable ideas

Feb 2013 – Jan 2015 · 1 yr 11 mos · New Delhi Area, India

• Launched fashion & lifestyle brand CatchMe, specialised in fashion accessories and fine jewellery
• Developed and built business from scratch and generated revenue of ~ 30 Mn INR annually
• Spearheaded the B2C & B2B e-commerce business for the brand as marketplace vendor on Flipkart, Snapdeal,
• Craftsvilla, Ebay, Shopclues and IndiaMart
• Introduced technology including POS, barcode system, payroll management and other automations

Jul 2011 – Feb 2013 · 1 yr 7 mos · Gurgaon, India

• Key projects in Automotive, Retail, F&B, Fashion & Apparel, Third party logistics
• Leading 2-wheeler manufacturer
• Project acquisition worth ~INR 200 Cr for India’s largest automated global parts center
• Data gathering & validation with client & coordination with Japanese partner with data analysis
• Indian 3PL & Leading Apparel Retailer
• Productivity impact by cutting manpower by ~30% in volume growth of ~50%; ~ 55% increase in throughput Fortune 100 F&B market leader
• Led warehouse transformation project across 20 sites, Quality scores moved from 47% to 85% +
• Tangible savings of ~ 12 Cr in 5 years along with improved quality of product storage

Jul 2010 – Jul 2011 · 1 yr · New Delhi Area, India

• Engaged in complete ERP life cycle, right from pre-sales to post implementation support
• Assisted successful pilot phase implementation of barcode/RFID based real time shop floor control system

May 2009 – Jul 2009 · 2 mos

• Optimized threading mechanism of ATi- Manta winder, installed for the first time in Indian Textile Industry

May 2008 – Jul 2008 · 2 mos

• Studied Ultrasonic sealing principle and optimized parameters of PFAFF 8310 machine for producing maximum tearing strength of sealing