Tiffany Tooley

VP of Product

Atlanta, Georgia, United States15 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Expert in high-impact GTM strategies for B2B SaaS.
  • Passionate about team building and leadership development.
  • Data-driven marketer focused on customer engagement.
Stackforce AI infers this person is a B2B SaaS marketing leader with a strong focus on customer engagement and team performance.

Contact

Skills

Other Skills

B2BB2B MarketingBrand AwarenessBrand DevelopmentBrand LoyaltyBrand ManagementBusiness StrategyBusiness-to-Business (B2B)CRMClient Retention ProgramsClient communitiesCommunity EngagementCompetitive AnalysisCorporate CommunicationsCross-functional Team Leadership

About

I'm a marketer to my core. I'm driven by a deep curiosity to understand today's buyers and to increase customer or partner engagement and revenue. I believe the most compelling messaging starts and ends with your customers, not your product. Great marketers have to make gut decisions, but the greatest marketing is driven by data and the ability to rapidly test, learn, and iterate based on it. I'm passionate about building and leading amazing, high-performance teams. I prioritize team culture, career growth, team and team member impact, and performance. As a leader, I believe one of the marks of a great leader is their commitment to identifying coaching, mentoring, and nurturing future leaders. I believe great teams don't just have good ideas. They are empowered to build high-impact GTM plans and have the tools, skills, data, collaboration, and influence to bring them to life. They also know how to have fun together along the way. My background includes experience in: • High-impact ARR-driving GTM plans for B2B Saas Technology, Education & Food/Beverage • Customer Lifecycle from Convert to Close - TOFU to BOFU Demand & Customer Engagement • Team Building & Transformation | Coaching, Mentoring & Career Plans • Scalable, value-based messaging that competitively differentiates & accelerates conversion • Product, Partner & Customer Marketing • Segment & Industry Marketing • Sales Enablement, Competitive & High-Touch Sales Support • Content Strategies powered by Differentiated Messaging, Positioning & Thought Leadership • Analyst Relations Programs & Engagement • I’m also a Salesforce.com administrator Interested in learning more about my experience? Or would you like to meet a new marketing peer? I’d love to connect!

Experience

15 yrs 8 mos
Total Experience
2 yrs 6 mos
Average Tenure
6 yrs 6 mos
Current Experience

Workday

Vice President Product Marketing

Apr 2024Present · 2 yrs 2 mos · Atlanta, Georgia, United States

Hubspot

Head Of Product Marketing

Jun 2021Feb 2023 · 1 yr 8 mos · Atlanta Metropolitan Area

Fortune

Fortune CONNECT Fellow

Oct 2020May 2021 · 7 mos

  • 2021 Fellow - https://fortune.com/connect/

The marketing academy

Scholar Alumni - The Marketing Academy

Dec 2019Present · 6 yrs 6 mos

  • 2020 Scholar - themarketingacademy.org/us/the-scholars

Salesforce

2 roles

Senior Director Product Marketing

Promoted

Aug 2019Jun 2021 · 1 yr 10 mos

Director of Product Marketing, Salesforce for Marketing

Jul 2017Aug 2019 · 2 yrs 1 mo

The edge - (the edge connection)

Member Board Of Directors

Apr 2017Jan 2021 · 3 yrs 9 mos · Atlanta Metropolitan Area

Ibm (acquired my former company, silverpop)

Director, Worldwide Partner & Product Marketing – Digital Marketing Agencies

Jun 2015Jul 2017 · 2 yrs 1 mo

Silverpop

Director, Product & Partner Marketing

Feb 2014Jun 2015 · 1 yr 4 mos · Greater Atlanta Area

  • Started with Silverpop before the acquisition by IBM

First data corporation

Product Marketing Leader, Strategic Initiatives

Feb 2013Feb 2014 · 1 yr · Atlanta Metropolitan Area

Blackboard

Product Marketing Manager, Client Engagement & Migration Programs

Oct 2010Feb 2013 · 2 yrs 4 mos · Washington DC-Baltimore Area

Education

The University of Georgia

BFA — Art Education

The University of Georgia

MMC — Mass Communications & Marketing

Kennesaw State University - Michael J. Coles College of Business

Master of Business Administration (MBA) — Marketing & Management

University of Florida

Art — Ceramics

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