Tiffany Tooley — VP of Product
I'm a marketer to my core. I'm driven by a deep curiosity to understand today's buyers and to increase customer or partner engagement and revenue. I believe the most compelling messaging starts and ends with your customers, not your product. Great marketers have to make gut decisions, but the greatest marketing is driven by data and the ability to rapidly test, learn, and iterate based on it. I'm passionate about building and leading amazing, high-performance teams. I prioritize team culture, career growth, team and team member impact, and performance. As a leader, I believe one of the marks of a great leader is their commitment to identifying coaching, mentoring, and nurturing future leaders. I believe great teams don't just have good ideas. They are empowered to build high-impact GTM plans and have the tools, skills, data, collaboration, and influence to bring them to life. They also know how to have fun together along the way. My background includes experience in: • High-impact ARR-driving GTM plans for B2B Saas Technology, Education & Food/Beverage • Customer Lifecycle from Convert to Close - TOFU to BOFU Demand & Customer Engagement • Team Building & Transformation | Coaching, Mentoring & Career Plans • Scalable, value-based messaging that competitively differentiates & accelerates conversion • Product, Partner & Customer Marketing • Segment & Industry Marketing • Sales Enablement, Competitive & High-Touch Sales Support • Content Strategies powered by Differentiated Messaging, Positioning & Thought Leadership • Analyst Relations Programs & Engagement • I’m also a Salesforce.com administrator Interested in learning more about my experience? Or would you like to meet a new marketing peer? I’d love to connect!
Stackforce AI infers this person is a B2B SaaS marketing leader with a strong focus on customer engagement and team performance.
Location: Atlanta, Georgia, United States
Experience: 15 yrs 8 mos
Career Highlights
- Expert in high-impact GTM strategies for B2B SaaS.
- Passionate about team building and leadership development.
- Data-driven marketer focused on customer engagement.
Work Experience
Workday
Vice President Product Marketing (2 yrs 2 mos)
HubSpot
Head Of Product Marketing (1 yr 8 mos)
Fortune
Fortune CONNECT Fellow (7 mos)
The Marketing Academy
Scholar Alumni - The Marketing Academy (6 yrs 6 mos)
Salesforce
Senior Director Product Marketing (1 yr 10 mos)
Director of Product Marketing, Salesforce for Marketing (2 yrs 1 mo)
The EDGE - (The Edge Connection)
Member Board Of Directors (3 yrs 9 mos)
IBM (acquired my former company, Silverpop)
Director, Worldwide Partner & Product Marketing – Digital Marketing Agencies (2 yrs 1 mo)
Silverpop
Director, Product & Partner Marketing (1 yr 4 mos)
First Data Corporation
Product Marketing Leader, Strategic Initiatives (1 yr)
Blackboard
Product Marketing Manager, Client Engagement & Migration Programs (2 yrs 4 mos)
Education
BFA at The University of Georgia
MMC at The University of Georgia
Master of Business Administration (MBA) at Kennesaw State University - Michael J. Coles College of Business
Art at University of Florida