Tina Cassidy

CEO

Boston, MA, USA38 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving growth for iconic brands.
Expertise in digital marketing and strategic communications.
Acclaimed author with a focus on women's issues.

Stackforce AI infers this person is a Marketing Executive with expertise in Digital Marketing and Strategic Communications.

Contact

Skills

Core Skills

Digital MarketingBrand ManagementWritingStrategic ThinkingPublic SpeakingStrategic CommunicationsCommunity EngagementReporting

Other Skills

Acquisition MarketingadvertisingInterpersonal SkillsEmail MarketingBranding & IdentitySearch Engine Marketing (SEM)Team ManagementSocial Media Optimization (SMO)Market AnalysisBusiness NetworkingKey Performance IndicatorsLaunchesProfessional ServicesMedia BuyingBranding

About

Experienced leader and change agent with big creative and strategic energy using the power of data and storytelling to drive growth for companies at key inflection points. Delivering results for legacy organizations, public and global companies, startups, and iconic consumer brands.

Experience

38 yrs 5 mos

Total Experience

10 yrs 8 mos

Average Tenure

21 yrs 4 mos

Current Experience

Gbh

Chief Marketing Officer

Mar 2019 – Present · 7 yrs 2 mos · Greater Boston Area

In a time of digital transformation and rapid change in consumer behaviors, my role is to ensure the relevance and growth of GBH and all of its 90+ brands that reach more than 30 million a week.

Digital MarketingAcquisition MarketingadvertisingCommunity EngagementInterpersonal SkillsEmail Marketing+52

Tedx

Public speaking

Jan 2012 – Jan 2015 · 3 yrs

Interpersonal SkillsWritingPublic Speaking

Inkhouse media + marketing

Executive Vice President and Chief Content Officer

Oct 2011 – Mar 2019 · 7 yrs 5 mos · Waltham, MA

Propeled Boston-based agency growth (to NY + SF) by emphasizing innovation and workplace culture. Offerings included content strategy, creative, digital marketing, corporate social responsibility, thought leadership, media relations, community relations, social media, issues management, branding and messaging. Client sectors included technology (included VC, startups and IPOs), education, nonprofit, corporate, real estate and consumer, and ranged from startups to global brands. Winner of numerous personal and agency awards.

Digital MarketingadvertisingCommunity EngagementInterpersonal SkillsEmail MarketingBranding & Identity+44

Solomon mccown & co.

Vice President

Mar 2007 – Oct 2011 · 4 yrs 7 mos

Provided strategic communications for complex issues, as well as award-winning statewide and regional campaigns with multiple audiences for corporate, nonprofit, quasi-public, academic and life science clients. Led community and media relations for teams; crisis management; business development.

Community EngagementInterpersonal SkillsEmail MarketingTeam ManagementMarket AnalysisBusiness Networking+21

Self-employed

Author writing about women and culture

Jan 2005 – Present · 21 yrs 4 mos

Internationally acclaimed book Birth: The Surprising History of How We Are Born (Grove/Atlantic, 2006); also published in UK, Australia and Korea; speaker/authority on childbirth issues; featured in the film "The Business of Being Born"; @historyofbirth
Jackie After O: One Remarkable Year When Jacqueline Kennedy Onassis Defied Expectations and Rediscovered Her Dreams (HarperCollins, 2012); featured in the film "Jackie: A Tale of Two Sisters." @tinacassidy2
Writer for Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary (Crown, 2015).
Mr. President, How Long Must We Wait? Alice Paul, Woodrow Wilson and the Fight for the Right to Vote (Atria, 2019). Expert voice in The Vote, a documentary by American Experience for PBS.

Interpersonal SkillsMarket AnalysisLaunchesCommunications PlanningStrategic ThinkingWriting+1

The boston globe

Reporter/editor/drummer in newspaper band

Jan 1988 – Jan 2005 · 17 yrs

Coverage/editing as an award-winning reporter included general assignment, business, real estate, sports marketing, politics, fashion. Work has also appeared in the New York Times, Washington Post, New York Magazine, Boston Magazine, Boston Business Journal, and Providence Journal among others.

Team ManagementJournalismReporting